Apple Expected to Ramp Up Production of Haswell-Based Notebooks Next Month

Discussion in ' News Discussion' started by MacRumors, Apr 25, 2013.

  1. macrumors bot


    Apr 12, 2001

    Over the past several months, a number of rumors have suggested that Apple will be looking to update its notebook lineup at or soon after its Worldwide Developers Conference, which kicks off on June 10. In particular, KGI Securities analyst Ming-Chi Kuo, who has a relatively strong track record, laid out a roadmap in January predicting that the MacBook Air could see an update by late in the second quarter with Apple's MacBook Pro moving to an all-Retina lineup early in the third quarter.

    Reports on whether there will be any design changes as part of a rumored June notebook update have varied, with a February report from Taiwan's Economic Times claiming that the MacBook Air will see a design refresh while Kuo has suggested that the Retina MacBook Pro may also see design tweaks.

    Digitimes has weighed in several times on the June notebook refresh rumors, first noting them in late December while suggesting that Apple may cut prices on the MacBook Air in the interim in order to keep sales moving. To that end, Apple did in fact drop pricing on its high-end 13-inch MacBook Air alongside a February spec bump for the Retina MacBook Pro. Digitimes weighed in again just weeks ago, claiming that Apple will be updating its notebook lineup late this quarter, again suggesting a June launch.

    In a new report out today, Digitimes claims that Apple's quarterly notebook shipments are expected to grow 10% sequentially as the company works through the remainder of its excess inventory and looks to begin ramping up production again in mid-May. The report notes that this new production will primarily be next-generation models based on the Haswell platform.
    Conflicting with some earlier reports of design changes for the MacBook Air and Retina MacBook Pro, Digitimes says that Apple's suppliers have not received any instructions for changes to designs or their equipment, suggesting that the upgrades may be limited to internal improvements.

    During Apple's earnings conference call earlier this week, CEO Tim Cook appeared to play down the company's product launch plans for the next several months, specifically noting optimism about "amazing" new products coming in the "fall and throughout 2014".

    Article Link: Apple Expected to Ramp Up Production of Haswell-Based Notebooks Next Month
  2. macrumors G4


    Mar 24, 2006
  3. macrumors 65816


    Apr 27, 2010
    Provo, UT
  4. macrumors 603


    If this is true and Apple releases Airs in June they might come with the Haswell USB bug in it, no buy here!
  5. macrumors 6502


    May 23, 2012
    Awesome news. Cant wait for my new Air or Retina 13"... :) Cant decide wich one yet..
  6. onirocdarb, Apr 25, 2013
    Last edited: Apr 25, 2013

    macrumors regular

    Feb 5, 2013
    Could care less about Haswell..... just a price drop is fine
  7. macrumors 68000


    Mar 7, 2012
    Really... this soon...., i'll be buying the discounted previous gen :D
  8. macrumors 68030

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    You are correct. The bug-fixed version will be release by mid-July according to this report:

    I just can't imagine Apple risking a new product line to have a well-known documented bug. It would make them vulnerable to a Class-Action Lawsuit, and bad products review, and their stock will drop even more.
  9. justperry, Apr 25, 2013
    Last edited: Apr 25, 2013

    macrumors 603


    Actually it is even later, 31 July to be guaranteed to have the second non bug version.

    Update: screenshot and link to PDF

    Attached Files:

  10. macrumors 6502a

    Nov 10, 2006
    Well if Apple isn't able to move the MacBook Air to a retina display this year since power, cost, and supply are probably still issues, then there isn't much point in doing a design refresh without it. The Retina MacBook Pro are new designs so it wasn't very likely there will be major design changes so soon anyways.

    I do wonder if Apple is able to get a GT3e Haswell in the MacBook Air since that will offer a very impressive GPU boost. The rumours currently indicate that GT3e Haswell sadly won't be available in ULV form though.
  11. macrumors 68030


    Oct 19, 2010
    Buffalo, NY
    July 15 is the normal release date. The chip is already done and has gone to developers last week. Apple could acquire the same chip in mass production earlier if they paid the money. A non-issue.
  12. macrumors 6502a

    Jul 2, 2010
    but arent discounted previous gen, all refurbs?
  13. macrumors G4


    Mar 24, 2006
    Apple gets first dibs even before the mainstream. Just look back to Sandy Bridge.
  14. macrumors 603



    Quote from the PDF

  15. macrumors 6502a

    Feb 16, 2011
    It would be a GIANT mistake to remove the MBP non-retina line this early. The price of FLASH is still too high and professionals NEED more storage than 512GB in many cases. 768GB Flash is not affordable and 1TB is ridiculous, especially after the Apple Tax on a rMBP. If they remove the MBP non-retina line, they will eliminate a large base of customers who need a pro laptop.
  16. macrumors 65816

    Jan 9, 2007
    I wonder if this refresh will be the one that kills the classic unbody design or if we'll see Apple wait for that for one more upgrade cycle.
  17. macrumors 68000


    Mar 7, 2012
    Well, yea no. When the new one comes out, the current gen that is on sale will automatically become the "previous gen". and that would be heavily discounted to clear stock. :cool:
  18. macrumors 68030


    Nov 5, 2007
    Not to mention, the bug only cropped up occasionally on some thumb drives. With widespread and incredibly fast wifi, I rarely transfer files by SneakerNet. And when I do, I still use USB 2.0 for thumb drives because device is cheaper and even a big file transfer is just a "start and let it run while I do something else" operation.
  19. gnasher729, Apr 25, 2013
    Last edited: Apr 25, 2013

    macrumors G5


    Nov 25, 2005
    Proof that a little knowledge is dangerous.

    Any bug that might or might not be in that processor is no problem at all - as long as Apple doesn't use that buggy part. And Apple doesn't care about the share price. They had bigger drops before, also for no good reason whatsoever. 70% of all world wide profits in the phone market, more in the tablet market, 45% of all world wide profits in the computer market - Apple is hugely undervalued right now.

    As a professional, I use less than 100 GB. At home, my MacBook needs a TB for music, audiobooks, videos. As a professional, my boss pays. At home, I pay so I am a lot more price sensitive :)
  20. macrumors 6502a

    Feb 16, 2011
    Killing the non-retina MBP is a mistake until flash comes way down in price. I personally can't stand the idea of a $2k-$3.5k laptop that is not upgradeable at all and is at EOL support after 1 YR unless you pay $350 for EOL support in 3YRs. Financially, not wise on any level.
  21. macrumors 68030


    Nov 5, 2007
    What is wrong with a thunderbolt external drive? Cheap and fast. Or just a firewire external drive, cheaper and fast enough?

    I'm just curious what activities require more than 512 GB of storage but also demand such a high degree of portability that a 2 pound external drive is a problem? And yet, this activity does not benefit more from moving off an internal HD so an SSD (which seems to me the biggest performance boost for most activities in the last several years of computing). I mean I understand the value proposition of the non-retina MBP line to save $500. But in what context is it actually a more productive machine?
  22. macrumors member

    Apr 28, 2008
    Please let the new rMBP's have 802.11ac wireless.
  23. macrumors 68030

    Krazy Bill

    Dec 21, 2011
    New MBP's don't mean squat if OSX9 turns out to be a flea-infested dog. :(
  24. macrumors member

    Jan 6, 2011
    Didn't Intel announce that touchscreen capability is mandatory for the Haswell processor? I read that they can get around it if they are willing to pay full price, but would apple do that? Or am I misunderstanding that requirement?
  25. macrumors 6502a

    Jan 29, 2003
    I hope that they consider adding the 17 inch MBP back in the lineup eventually.

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