Apple Filling Out its 'Ground Truth' Mapping Team with New Regional and Local Job Listings

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 31, 2013.

  1. macrumors bot

    MacRumors

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    [​IMG]


    As revealed in dozens of new job postings on its website, Apple is once again looking to improve its much-criticized Maps application by increasing the size of its team dedicated to verifying mapping data. The postings are for "ground truth" local experts and regional managers in a number of different locations around the world, including several in the United States, Brazil, Japan, the United Arab Emirates and Europe.

    [​IMG]
    The job descriptions for the "Local Expert" roles are as follows:
    The roles call for someone with a bachelor's degree or equivalent, prior experience in quality assurance and a "detailed knowledge of the unique features of your local area, including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks, and road names".

    The positions are clearly intended to help Apple improve the quality of its mapping service, which since its release has been plagued with problems, including mislabeled towns and cities, inaccurate driving directions, as well as establishments (such as restaurants and bars) which had been closed for years.

    MacRumors first noticed Apple specifically hiring a ground truth expert in Australia back in February, with the company moving to hire managers for the program in March. With this latest batch of job listings, Apple is clearly looking to fill out its team with a variety of regional and local positions.

    Apple's Maps issues in iOS 6 prompted an open letter by Tim Cook on the company's home page and are rumored to be one of the reasons why Scott Forstall, Apple's previous Senior Vice President of iOS Software, was ousted from the company back in October 2012. The company has acknowledged that it is working hard to improve its mapping services, which are coming to OS X Mavericks later this year.

    In just the past few weeks, Apple has been revealed to have acquired small mapping firms Locationary and HopStop as it seeks to improve its own services.

    (Thanks, Georgij!)

    Article Link: Apple Filling Out its 'Ground Truth' Mapping Team with New Regional and Local Job Listings
     
  2. macrumors 68030

    needfx

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    #2
    what was wrong with Verita Terra?
     
  3. macrumors 65816

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    #3
    Amsterdam! That's good, some stuff near me isn't quite right. I guess I'll report it....
     
  4. macrumors regular

    FFArchitect

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    #4
    Well, they're all-in now.
     
  5. macrumors 68000

    RawBert

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    #5
    Apple Maps has improved a lot here in LA since launch. Good to see that the pursuit of accuracy in their maps is a priority. After all, what good is a map if not precisely accurate?
    Street View would be nice too.
     
  6. macrumors 603

    Oletros

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    #6
    I suppose that the Madrid and Rome positions really means Spain and Italy because Barcelona and Milan (the job location) are 600km away from the position cities
     
  7. macrumors 65816

    Gudi

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    #7
    A Ground Truth Expert on Berlin working in Munich? This can not end well. :eek:
     
  8. macrumors 6502a

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    Excellent attention to detail
    QA experience
    Familiarity with evaluating map quality
    At least five years'[missing apostrophe] experience living in the region of interest
    Detailed knowledge of the unique features of your local area, including preferred driving routes, landmarks, and road names
    Strong written and spoken English skills
     
  9. macrumors member

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    #9
    "Ground Truth," as if there is an equally true "Map Truth" that might be in conflict with it. A bit Orwellian, no?
     
  10. macrumors 68040

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    #10
    The Yelp POI location data is utter crap. They should've gone "all in" with a team like this the same day they made the decision to remove Google mapping data from the Maps app.

    I'm not complaining that they are doing this, just that it took this long to get some traction around correcting POI location data.
     
  11. macrumors 68040

    ValSalva

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    #11
    It really does. Also sounds like something out of the movie Brazil. The Department of Ground Truth.
     
  12. macrumors 68040

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    #12
    Whether or not it sounds Orwellian, "Ground Truth" is a common industry term.

    :rolleyes:
     
  13. macrumors 68020

    theBB

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    #13
    "Five years *of* experience" sounds much better than apostrophe. Next candidate please... :)
     
  14. macrumors 68030

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    #14
    I love how one person per country is apparently enough.
     
  15. macrumors 6502a

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    #15
    Either's valid, but having neither 'of' nor an apostrophe is incorrect.

    When do I start? :)
     
  16. macrumors member

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    #16
    I guess the attention to detail and strong written English skills weren't necessary for HR. Or perhaps it is a test. If an applicant doesn't point out the error they aren't considered. :rolleyes: Nah!
     
  17. macrumors regular

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    #17
    The Apple mapping mess is a lot better now than when first launched, I've found it quite good in the USA urban areas I've tried it in side by side with my wifes Android phone using Google maps. It's lacking in rural areas. I don't know many years they're behind Google in this effort, but it's not insignificant.
     
  18. macrumors member

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    #18
    I think it is less one person per country than it is one person per major metropolis. Which, I honestly think is a bit backwards. Areas with large population densities are more likely to have errors reported through the app. They really should be focusing on giving feedback for reports (to let people know that they are listening and taking action) and focusing on less populated areas for verification. After all, they weren't hammered in Australia for having a missing pub in Sydney, but sending people into the middle of the desert.
     
  19. macrumors 6502

    Mac Fly (film)

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    #19
    And Street View, right? Right?
     
  20. macrumors 603

    Oletros

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    #20
    No, at least in Spain the duties are for Madrid, the capital but the job location is Barcelona, the second largest city

    The same for Italy and Germany.

    One person per country being the job duties for the capital and the job location in the second city in the country
     
  21. macrumors 68020

    theBB

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    #21
    Did they have to wait for a year before opening such positions?
     
  22. macrumors 68000

    1080p

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    #22
    How about just reading some of the reports users send through the app itself. I know I have sent a dozen myself about the same location and Apple still has not fixed it.
     
  23. macrumors 68020

    theBB

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    #23
    Nearest location to you seems to be in Dublin. Still interested? :)
     
  24. macrumors regular

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    #24
    Apparently they prioritised all previous Ground Truth job postings, because they had almost 1 each day.
     
  25. macrumors 6502a

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    #25
    Look again. There's a position in London. Unless Dublin is next to London on the map you're looking at?

    Ah...
     

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