Apple Gets Final Go Ahead for New San Francisco Flagship Store

Discussion in ' News Discussion' started by MacRumors, Mar 11, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple has received final approval for its upcoming Union Square Apple Store from the San Francisco Planning Commission and the city's Board of Supervisors, reports Re/code. With the go ahead from the city, Apple can begin construction on the new store, which is located approximately three blocks away from its existing San Francisco store.

    A model of the San Francisco Apple Store courtesy of ifoAppleStore
    Apple first earned final approval from the planning commission in February and it received a necessary zoning concession from the San Francisco Board of Supervisors last week after agreeing to revise its initial building plans. Apple's original plan, which received some criticism, called for the removal of the historical Ruth Asawa fountain at the location and the installation of an 80-foot wide wall along a key pedestrian and transit corridor.

    The company filed a revised plan back in August, pledging to move the fountain to a nearby location, add an eight-foot wide window for visual interest, and move the glass wall of the store back by four feet.

    Apple's new Union Square store will be located in the former Levi's building at the corner of Post and Stockton streets. Renderings of the location have suggested it will have massive 44-foot tall sliding glass panels at the entry way, with an Apple representative calling the location "more iconic" than the company's well-known Fifth Avenue store in New York City.

    Article Link: Apple Gets Final Go Ahead for New San Francisco Flagship Store
  2. macrumors 6502

    Oct 6, 2013
    Will those huge doors open automatically when someone walks close?
  3. macrumors 68020


    Nov 22, 2011
    East Coast USA
    More iconic than the fifth ave store? Hmm not sure about that.
  4. macrumors 6502a

    Feb 7, 2011
    "Gets Final Go Ahead" - Receives approval from bureaucrats to do something they want to do on their own property.
  5. macrumors newbie

    Mar 11, 2014
    one problem

    ummm looks like the architects have cars going both directions on the road in front of the new apple store....except that's a one way road here in SF. doh
  6. macrumors 6502a

    Mar 30, 2010
    I hope they plant the tree a little bit better than in the model...
  7. macrumors regular

    Oct 19, 2012
    Toronto, Canada | Sibiu, Romania
    I wish they built an Apple store outside my house...I could go there everyday and try every piece of technology. :D
  8. macrumors regular


    Apr 25, 2013
    Vacaville, CA
    Oh this is just GREAT....
    Stop #1 - Louis Vuitton store in Union Square
    Stop #2 - Apple store in Union Square
    Stop #3 - The poor house
  9. macrumors 68020


    Nov 23, 2011
    I assume you haven't ever had to acquire planning permission, because they can take you down for so much as building a garage in your own property.


    Only if you're 30-foot tall. In which case, you can definitely complain that the iPhone's screen is too small.
  10. macrumors 68000


    Mar 5, 2013
    Man I really want to play with that model.

    Barbie dolls or G.I. Joes, I don't even care.
  11. macrumors regular

    Mar 1, 2004
    What is this? A store for ants!!!? How do you expect anyone to buy anything , if they can't even fit into the building .....?
  12. macrumors regular

    Jul 20, 2011
  13. macrumors 68020

    Mar 23, 2006
    I wish they would give each store a little something to differentiate one from another. It will be interesting to see if the new retail VP will change things. My local store is usually full of kids using the computers to play on Facebook. They also removed all the stools around the products and it's always too hot as they don't have any air conditioning. I would hate to work there. All in all it's just not a nice place to shop which is why I rarely go in there anymore.
  14. macrumors 68010


    Apr 23, 2004
    Consumer whore. :rolleyes:
  15. macrumors 68000

    Cuban Missles

    Dec 6, 2012
    My heart is in Camagüey, the rest in the USA
    Except for the huge sliding door I don't know how iconic this store will be. This is similar to the store I just visited in Chicago on the magnificent mile. But at least I don't see the fugly fountain in the mockup. I would however agree with other posts that the trees look a bit off.
  16. macrumors 6502a


    Jul 23, 2010
    Not that I'm not excited or anything, but I think this location will hold the record for most news story posts. :p
  17. macrumors member


    Feb 2, 2013
    You mean the trees that already exist there?
  18. macrumors 6502a


    Aug 19, 2002
    Yet another reason why I left my heart in San Francisco:)
  19. macrumors 6502a

    szw-mapple fan

    Jul 28, 2012
    American models... I haven't seen any outside the US that have falling trees. lol Maybe it's a SF thing?:D
  20. macrumors regular

    Jul 20, 2011
    Maybe they want to take them out and put new ones
  21. macrumors 6502a


    Jul 12, 2011
    I hope those two men/women near the car do not get hit by it when the Apple Store is complete. :D

  22. macrumors member


    Nov 20, 2011
    Richmond, VA
    Why it does not look too good to me? Maybe because one part is made of windows and the other parts have no window at all?
  23. macrumors 6502a

    Feb 7, 2011
  24. macrumors 68000


    Dec 31, 2007
    Colorado & Ontario
    Truly, an architectural marvel.

    also known as, a shoebox.
  25. macrumors 6502a


    Aug 30, 2013
    Apple can make the most beautiful stores in the world, but this feels so heavily restricted and un-inspired. When I think of an Apple stire I would want to visit I immediately think of the theatre in in Berline I believe it is. Apple preserves a beautiful external design and adds a clean modern interior.

    That is where Apple succeeds, not 30ft glass doors.

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