Apple, Give Us Something to Talk About

Discussion in ' News Discussion' started by MacBytes, Jan 14, 2008.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors newbie


    Sep 5, 2007
    Manchester, UK
    What deciding what the 'Something is in the air' is not enough!:D
  3. macrumors 601


    Apr 19, 2006
    Carolina Beach, NC
    Arik Hesseldahl, the author of the piece, needs to start reading MR! He'd have been able to do a lot more than a 2 page article...
  4. macrumors 6502a

    Oct 6, 2006
    Why do pundits always think that Apple's brand is built by secrecy or marketing? Brands cannot be built by either; they're built by your customers. Your brand either earns a good reputation or it doesn't. Dell, Gateway, Acer, etc. are all known for producing cheap computers, and that's because that is what they do! Apple is known for what it does: producing a quality operating system that is well integrated into quality hardware. That's what separates them from the rest. Not secrecy, not marketing. Reality.
  5. macrumors 68030


    Jan 31, 2003
    Chi Town
    Eh, there was a time in the 90s when Apple was also producing some really high quality gear but marketing it awfully. While the products have probably improved relative to the competition since then, the branding has improved even more. I remember being so frustrated that you *never* saw an Apple ad on TV, that you *never* had a clear, straightforward, memorable marketing effort from Apple back in those days. That has changed and I think it has had a lot to do with the branding.

    Branding is, by definition, dependent on marketing. Having a great product helps, but without great marketing, you're not going to build a great brand.

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