Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]

[MacRumors]

Apple today announced the release of a new hardbound photo book, called "Designed by Apple in California," that chronicles 20 years of Apple product designs through 450 photographs. The book ranges from the iMac in 1998 to the Apple Pencil in 2015, and "also documents the materials and techniques used by Apple's design team over two decades of innovation." It is dedicated in the memory of former Apple CEO Steve Jobs.

The photographs in the book were shot by Andrew Zuckerman and are said to showcase each product's design process as well as its final form. Apple chief design officer, Jony Ive, gives the foreword for the book, explaining that its purpose is not to illustrate the success of Apple's design team, but to "describe how we work, our values, our preoccupations, and our goals."

Video and Jony Ive interview via Casa Brutus​

"The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jony Ive, Apple's chief design officer. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."

Apple developed the book over an eight-year period, paying close attention to its own design and look. Because of this, the linen-bound, hardcover book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. It will be published by Apple itself, and only be available to purchase from the Cupertino company.

"Designed by Apple in California" will go on sale tomorrow, November 16, in small (10.20" x 12.75") and large (13" x 16.25") sizes, running $199 and $299, respectively. Fans will be able to order the photo book from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom, and the United States, as well as at select Apple retail stores across the world.

You can check out more images of the book here.

Update 11/16: Designed by Apple in California is now available to purchase from Apple.com.

Article Link: Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]

 

[KPOM]

Interesting tribute to Steve.

 

[dantastic]

Make Apple Great Again

 

[T'hain Esh Kelch]

Sorry, I am not buying it. The book is not thin enough.

 

[Liamda1y]

Apple today announced the release of a new hardbound photo book, called "Designed by Apple in California," that chronicles 20 years of Apple product designs through 450 photographs. The book ranges from the iMac in 1998 to the Apple Pencil in 2015, and "also documents the materials and techniques used by Apple's design team over two decades of innovation." It is dedicated in the memory of former Apple CEO Steve Jobs.

The photographs in the book were shot by Andrew Zuckerman and are said to showcase each product's design process as well as its final form. Apple chief design officer, Jony Ive, gives the foreword for the book, explaining that its purpose is not to illustrate the success of Apple's design team, but to "describe how we work, our values, our preoccupations, and our goals."

Apple developed the book over an eight-year period, paying close attention to its own design and look. Because of this, the linen-bound, hardcover book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. It will be published by Apple itself, and only be available to purchase from the Cupertino company.

"Designed by Apple in California" will go on sale tomorrow, November 16, in small (10.20" x 12.75") and large (13" x 16.25") sizes, running $199 and $299, respectively. Fans will be able to order the photo book from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom, and the United States, as well as at select Apple retail stores across the world.

You can check out more images of the book here.

Article Link: Apple Announces Hardbound Photo Book 'Designed by Apple in California'

$300 for a book... you can buy Iconic which is very similar for £40.. http://iconicbook.com/work/

 

[MrGimper]

2 sizes .... "Designed by Apple in California Mini" and "Designed by Apple in California Pro"

 

[HiVolt]

Designed by Apple in California, Printed & Bound in China.

 

[TreyCox]

I've never wanted a $300 book before, but I suppose I do now.

 

[Traverse]

I thought that this would make a good gift until I read the price. Too many other things demand my limited funds for me to spend $200-$300 on this book. Maybe one day!

 

[Avi92]

Those prices...

 

[Kobayagi]

Wauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:

 

[Michaelgtrusa]

Made where?

 

[and 1989 others]

What dongle does it require?

 

[chr1s60]

Waiting for the "pro" version next year in black. I hear they are going to be bold and remove the binding.

 

[Mildredop]

Wauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:

That iPhone battery case still blows me away. That was carefully designed, meetings were had, very highly paid people gave their input and... that's what they all agreed upon.

Mind boggling.

 

[HoosBruce]

$199 and $299.........??

 

[JCoe13]

Holding out until gen 2

 

[chr1s60]

That iPhone battery case still blows me away. That was carefully designed, meetings were had, very highly paid people gave their input and... that's what they all agreed upon.

Mind boggling.

The road to true innovation includes many failures.

 

[RamGuy]

I do like the concept of these books, but what justifies that price tag? Does the book contain some very nifty details about the way Apple approaches new ideas and designs or some other kind of special sauce? If it only contains really nice, high-detailed pictures of various Apple products throughout history I can't for the life of me figure out why it should cost so much?

 

[TheShadowKnows!]

Sorry, I am not buying it. The book is not thin enough.

But, but ... does it come with dongles?

 

[Mac Fly (film)]

Samsung will literally start their photocopiers.

 

[Ries]

But, but ... does it come with dongles?

dongles and colour sold separately.

 

[Floris]

Hey Apple, how about you figure out a way to not waste your time and money on your bragging rights and instead use those resources in getting your god damn prosumer products ready to ship.

 

[maokh]

This article was poorly timed for April 1st. Are we sure this isn't a link to The Onion? What incredibly absurd pricing. You can manufacture a $50 coffee table book and make a profit.

Regarding the first picture, which most people have a grudge against the most, you can charge this thing for 2 MINUTES to get 9 HOURS of battery life. If it really bothers you, charge it overnight.

I agree it doesn't look great but it's not an issue.

Which is incredibly frustrating because a very simple design alteration could have made the mouse usable while charging. Nothing worse than getting no meaningful warning on the office computer and the mouse dying during an important project.

 

[butterburger cookybutter]

My question is, how large a batch will be this printing? Apple's last design book held its value very well, and costs at least $100 USD these days. If a similar number of this new book is produced, then it will likely hold its $200/$300 value after ten years.
AppleDesign 1997 on Amazon.com

My bad guess: if this book is still on Apple's shelves after New Year, then it will likely go down in value (secondhand). If it is around only during this winter holiday season, then it is destined to be a collector's book and never loose value.