Good day. After shopping and buying nearly $1000 worth of headphones for the holidays, I cannot help but find myself thinking... "Apple has really missed the boat on the headphone market..." You got BEATS, Bose, Monster, Bower&Wilkins, SOUL, and sooooo many more making a killing in this market. All the while Apple debuts... earpods? Does anyone else think that Apple has missed the boat on this latest personal music boom? I loved my Beats. Bulky and a little too loud for those in your surroundings, the Studio Beats are really nice. I really loved my Bower and Wilkins P5 as well and will probably keep them handy. I think Apple already has a captive market for these and needs to act quick.