Apple Honors Robin Williams With iTunes Store Section Featuring More than 40 Movies, Comedy Routines [Updated]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 12, 2014.

  1. macrumors bot

    MacRumors

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    Following the tragic news of the death of Oscar-winning actor Robin Williams, Apple has created a "Remembering Robin Williams" dedicated section of the iTunes Store housing many of the actor's popular movies and stand up comedy routines.

    Along with offering movies organized into categories like "Essentials," "Comedy," and "Drama," the Robin Williams iTunes Store section includes a photo of the actor along with a short paragraph on his decades-long career and his involvement in Comic Relief USA, a charity that's raised upwards of $50 million for homeless assistance.

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    In the iTunes Store section dedicated to Williams, Apple lists more than 40 of his movies like Dead Poets Society, Mrs. Doubtfire, Jumanji, The Birdcage, Patch Adams, Good Morning, Vietnam, and more, along with a handful of his comedy performances.

    Robin Williams' performance in Dead Poets Society is of special importance to Apple as his character, John Keating, delivered the famous "What will your verse be?" speech that inspired its "Your Verse" line of iPad advertisements. Williams also provided the voice over for one of the commercials, which began airing back in January.

    Yesterday, Apple CEO Tim Cook tweeted about Williams' death, calling him an "incomparable talent and a great human being." Phil Schiller also expressed his regrets over the tragedy.
    Update: Apple has also dedicated a page on its website to Robin Williams with the following:
    This is one of the few times Apple has honored someone's life with a page on its website, with the others being Nelson Mandela, Rosa Parks, board member Jerry York and Steve Jobs.


    Article Link: Apple Honors Robin Williams With iTunes Store Section Featuring More than 40 Movies, Comedy Routines [Updated]
     
  2. macrumors 6502a

    juanrp

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    #2
    We don't want you to go, Mrs. Doubtfire...

    :(
     
  3. macrumors regular

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    #3
    RIP Robin......
     

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  4. macrumors 6502

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    #4
    Really cool that they did this. :apple:
     
  5. macrumors member

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    #5
    Going to watching all of these

    He had such an impact on my life growing up, through all his characters and movies (most importantly Aladdin). I shall dedicate time to watch every single one of these within the next few months to honor him.
     
  6. macrumors 68040

    Mad Mac Maniac

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    #6
    A dedicated section, but no discounts. Looks like Apple is just trying to cash in on this marketing "opportunity". Makes me feel kind of off about it...
     
  7. macrumors 68040

    Gasu E.

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    #7
    What percentage of these iTunes store sales are going to Comic Relief?
     
  8. macrumors regular

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    #8
    Rest in peace, Robin. Some of your movies had a great impact on me and millions of your fans. Your legacy will live on for a very long time. I will miss you.
     
  9. macrumors demi-god

    firedept

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    RIP Robin. Tragic loss for comedy. Condolences to his family. I will always remember the laughter and joy he brought into my life every time I saw him.
     
  10. macrumors G4

    Small White Car

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    #10
    Funny, I'd consider a "sale" to be more distasteful.

    THAT sounds like cashing in...trying to spur sales, as it were.

    Simply making a list seems more respectful to me.
     
  11. macrumors regular

    AX338

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    #11
    Hopefully a percentage of the profits from these sales will go towards a charity helping others who suffer from depression.

    A really sad loss.
     
  12. macrumors 65816

    thedeejay

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    #12
    I remember watching Jumanji like it was yesterday. Loved it and still do. RIP Robin. May you rest in Peace. Thanks for all your great skits
     
  13. macrumors 68040

    Gasu E.

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    #13
    Seems odd to me to expect that Apple's most appropriate response to Robin Williams' death would be to save you money.
     
  14. macrumors 6502

    d4rkc4sm

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    #14
    classy of apple to exploit a celebrities death
     
  15. macrumors 65816

    thedeejay

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    #15
    "You're free Genie"

    This was very emotional to see.
     
  16. macrumors 6502a

    mw360

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    #16
    Isn't the price set by the studios anyway?
     
  17. macrumors G3

    SchneiderMan

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    #17
    More like profiteering off of his death. The respectable thing to do is give one of his highest rated movies for free to honor him on a dedicated page instead of listing movies to entice people to spend money.
     
  18. macrumors 65816

    thedeejay

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    #18
    Exploit? More like celebrating the life of. Why do you see it as "Oh look they're selling his movies and making money". They're just trying to make available all his movies for his dedication and for us to remember all the great roles/movies he's done.
     
  19. macrumors newbie

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    #19
    you guys are cynical... seriously.

    Ever think that Apple can't change those prices, that maybe there's a contract in place with whomever? Imagine what the store would look like if Apple themselves had full control over pricing things how they wanted.

    This is a nice gesture, and those of you who think they did this just to cash in, you have no respect.
     
  20. macrumors P6

    Peace

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    #20
    I don't think Apple is exploiting Robin at all. iTunes is a multi-billion dollar business.

    I truly believe Apple merely wants to point out the excellent spectrum of his very good acting career. He was an Apple Fanboy too.


    That iPad Air commercial should be retired forever.
     
  21. macrumors regular

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    #21
    Or make them "free", so everyone has the opportunity to watch a legend at work.
     
  22. macrumors member

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    #22
    I would say regardless of any discounts, this feels like they are just using this as free marketing and getting people to spend money at the expense of his death.
     
  23. macrumors 6502

    SD-B

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    #23
    Im with those that think that this is in terrible taste and Apple simply cashing in. There can't be any other way to look at it.

    Tim Cook does mention that Robin Williams was involved with Comic Relief USA, a charity that's raised upwards of $50 million for homeless assistance.

    Now HAD Tim Cook said that 10% of sales or some suitable figure were going to be donated to this charity, then I would have said good on you Apple but as it stands, its simply cashing in as businesses are meant to do :(
     
  24. macrumors regular

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    #24
    I think they should not reduce the price, but give the money to his charity.

    Simply creating a section at this moment really sounds like trying to cash in on the increased demand his death suddenly originated.
     
  25. macrumors member

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    #25
    First time I saw that "Your Verse" ad. Hearing his voice gave me chills. RIP
     

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