Apple, Inc.

Discussion in 'Apple, Inc and Tech Industry' started by VanNess, Jan 9, 2007.

  1. VanNess macrumors 6502a

    VanNess

    Joined:
    Mar 31, 2005
    Location:
    California
    #1
    It doesn't seem all that long ago.

    It's been ten years since Steve Jobs took the stage in New York city for the 1997 Macworld conference. It was an ominous occasion, Apple was struggling like it never had before, some saying that Apple wasn't going to survive. Jobs laid out the goundwork for the road to Apple's recovery, and during his sobering speech he identified what he saw as Apple's remaining strategic assets. The foremost among them was the astonishingly loyal group of Macintosh users who, even in the worst of times, never abandoned the Mac platform. Apple had been ignoring those users, Jobs confessed, but he promised that all of that was about to change. The following year saw the introduction of the first iMac computer, Mac OS 8, and Apple fortunes finally began a journey towards an historic turnaround.

    A decade later, I came home from work and woke my brand new iMac Core2Duo from sleep. As always, it's sprang to life in an instant, but today I had bad news for it, very bad news, and I really didn't know where to begin. With it's universally celebrated design, native Intel OS X Tiger operating system, iLife 06 software, and simply incredible performance via Intel's latest 64-bit dual core CPU technology, the Intel iMac had been showered with praise just a few months ago as a stunning technological achievement. It seemed like my new iMac had everything going for it, it's future looked very bright indeed. And, a decade after 1997, Steve Jobs once again took the stage for the Macworld conference keynote, but this time it was a different, successful, confident Apple than the one that existed in 1997. It was also a different Steve Jobs. It may have said Macworld on the outside, but inside, and on the keynote stage, it was all APPLEworld.

    What could I possibly say to my new Intel iMac after this? I knew it was anxoius for word on all of the great new features of the forthcoming OS X Leopard. I knew it couldn't wait to see what it could do with the new iLife 07, or iWork 3, or maybe some brand new software no one ever imagined before that would give the new Intel iMac reason to shine even more in front of the watching world like it never had before. I decided that my iMac was a powerful machine after all, and I would just have to tell it like it is. I wouldn't attempt to sugar-coat today's story with superlatives like "It's the best thing Apple has ever done!" "Whooo!" "Boom!" "It's just amazing…it's like magic!" And sadly, there isn't going to be "one more thing…"

    I spoke slowly and softly as I clicked my iMac's speech recognition control. Nothing about Leopard, I sighed, not a damn thing. And iLife 07? It wasn't even mentioned - or shown. iWork? Completely MIA too, I'm afraid. Next came the hard part: Looks like Steve Jobs has already found a new machine, a sort of swiss army knife-like iPod succesor called iPhone that, like all swiss army knife tech gadgets, tries to be a jack of all trades and master of none. It's hardly comparible in any way to the iMac's potential and power, I consoled, but nevertheless, even now it has it's very own tab on the front page of Apple.com. My iMac listened quielty as I continued, but I could sense it's sheer disbelief. When I mentioned that it's no longer Apple Computer anymore, just Apple, Inc., suddenly my iMac acted like it couldn't take anymore of this. Like the reliable, ever-vigilant guardian of it's security, it demanded my Administrator password, as if what I had told it couldn't be believed, must be some sort of ruse. Surely, it can't be true. It just can't be!

    I typed in my Administrator password, and, like everytime I typed it in before, my iMac obediently and quietly accepted it. Except this time it was an strange kind of quiet, not even the fans could be stirred into action. The feeling of utter rejection and resignation permeated the room.

    The screen shown as brightly as ever, and on the desktop I could see the Finder Mac icon smiling in it's usual place on the dock. But this time, it was more of a melancholy smile, kind of like a sad tragic clown whose better days have long since passed. I wanted to prove to my iMac that, to me, it was still the undisputed king of the technology kingdom, that it was far more superior to Apple's new, silly iPhone. Anything the iPhone could do, the Intel iMac could do the same and so much better. So I launched Front Row, pressed the iTunes icon, and set it to shuffle. And the music drifted from the speakers, in a true, fitting, dignified, way...

     
  2. gkarris macrumors 604

    gkarris

    Joined:
    Dec 31, 2004
    Location:
    "No escape from Reality..."
    #2
    It's not just computers anymore...

    They still make computers! And the iPod too!

    Video iPod:

    "The waiting is the hardest part..." - Tom Petty
     
  3. Apple Corps macrumors 68020

    Joined:
    Apr 26, 2003
    Location:
    California
    #3
    Wow - is this the dark Bob or sad Bob or what?

    Excellent post but my perspective is that all of our Macs are simply getting new family members - more to celebrate and love.

    Like many - I was surprised about the lack of Leopard update, iWork 07, iLife 07.

    I guess we all will just have to stay tuned - I sense the future is bright.
     
  4. Cromulent macrumors 603

    Cromulent

    Joined:
    Oct 2, 2006
    Location:
    The Land of Hope and Glory
    #4
    Don't you think it is a good thing that they can have a 2 hour long speech and not even get around to mentioning all the things that people want to hear about? Personally it seems like the best situation to be in. There is probably going to be a lot more to come, we just need to wait.

    Leopard, iWork, iLife, the new Pro apps (hopefully), new Mac Pro etc. Lots of stuff coming, and to be honest if they had mentioned everything in this speech they would not have enough time to really reflect on everything.
     
  5. maxterpiece macrumors 6502a

    maxterpiece

    Joined:
    Mar 5, 2003
    #5
    Transcript from MacWorld Keynote

    [STEVE JOBS]
    Money makes the world go around
    The world go around
    The world go around
    Money makes the world go around
    It makes the world go 'round.

    A mark, a yen, a buck, or a pound
    A buck or a pound
    A buck or a pound
    Is all that makes the world go around,
    That clinking clanking sound
    Can make the world go 'round.

    [GIRLS]
    Money money money money money money
    Money money money money money money
    Money money money money money money
    Money money

    [STEVE JOBS]
    If you happen
    To be rich,
    [GIRLS]
    .......Ooooh
    [STEVE JOBS]
    And you feel like a
    Night's enetertainment,
    [GIRLS]
    ...Money
    [STEVE JOBS]
    You can pay for a
    Gay escapade.
    [GIRLS]
    Money money
    Money money
    Money money
    Money money
    [STEVE JOBS]
    If you happen to
    To be rich,
    [GIRLS]
    .......Ooooh
    [STEVE JOBS]
    And alone, and you
    Need a companion
    [GIRLS]
    ...Money
    [STEVE JOBS]
    You can ring-ting-
    A-ling for the maid.
    [STEVE JOBS]
    If you happen
    To be rich
    [GIRLS]
    .....Ooooh
    [STEVE JOBS]
    And you find you are
    Left by your lover,
    [GIRLS]
    ...Money
    [STEVE JOBS]
    Though you moan
    And you groan
    Quite a lot,
    [GIRLS]
    Money money
    Money money
    Money money
    Money money
    [STEVE JOBS]
    You can take it
    On the chin,
    [GIRLS]
    .....Ooooh
    [STEVE JOBS]
    Call a cab,
    And begin
    [GIRLS]
    ...Money
    [STEVE JOBS]
    To recover
    On your fourteen-
    Carat yacht.

    [STEVE JOBS]
    Money makes the world go around,
    The world go around,
    The world go around,
    Money makes the world go around,
    Of that we can be sure.
    (....) on being poor.

    [ALL]
    Money money money-
    money money money
    Money money money-
    money money money
    Money money money money money money
    Money money money money money money
    Money money money money money money

    [DANCE BREAK]

    [STEVE JOBS AND GIRLS (In Canon)]
    If you haven't any coal in the stove
    And you freeze in the winter
    And you curse on the wind
    At your fate
    When you haven't any shoes
    On your feet
    And your coat's thin as paper
    And you look thirty pounds
    Underweight.
    When you go to get a word of advice
    From the fat little pastor
    He will tell you to love evermore.
    But when hunger comes a rap,
    Rat-a-tat, rat-a-tat at the window...

    [GIRLS]
    At the window...

    [STEVE JOBS (spoken)]
    Who's there?

    [GIRLS (spoken)]
    Hunger!

    [STEVE JOBS (Spoken)]
    Ooh, hunger!

    See how love flies out the door...
    For

    [STEVE JOBS]
    Money makes
    The world...
    [GIRLS]
    ...Go around
    [STEVE JOBS]
    The world...
    [GIRLS]
    ...Go around
    [STEVE JOBS]
    The world...
    [GIRLS]
    ...Go around
    [STEVE JOBS]
    Money makes the
    .... Go around
    [GIRLS]
    ...Go around

    That clinking
    Clanking sound of
    Money money money money money money
    Money money money money money money

    [STEVE JOBS]
    Get a little,
    [GIRLS]
    Money money
    [STEVE JOBS]
    Get a little,
    [GIRLS]
    Money money
    [STEVE JOBS]
    Money money
    [GIRLS]
    Money money
    [STEVE JOBS]
    Money money
    [GIRLS]
    Money money

    [STEVE JOBS]
    Mark, a yen, a buck
    [GIRLS]
    Get a little
    [STEVE JOBS]
    Or a pound
    [GIRLS]
    Get a little
    [STEVE JOBS]
    That clinking clanking
    [GIRLS]
    Get a little
    Get a little

    [STEVE JOBS]
    Clinking sound

    [GIRLS]
    Money money
    Money money...

    [STEVE JOBS]
    Is all that makes
    The world go 'round

    [GIRLS]
    Money money
    Money money

    It makes the world go round!
     
  6. bearbo macrumors 68000

    bearbo

    Joined:
    Jul 20, 2006
    #6
    that was a sad read, and i certainly felt sad when apple computer, inc became apple, inc... it's sad that macintosh is no longer the focus, as in my heart, macintosh is still what's apple all about, everything else is accessory.

    now apple's just like any other tech company, money driven, no longer loyal consumer driven... sure we like nicer ipod, better phone, this and that, but we don't want apple to move its focus away from computer
     

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