Apple Indeed Talking with Cable Operators About New TV Product, But Launch Not Imminent

Discussion in ' News Discussion' started by MacRumors, Nov 16, 2012.

  1. macrumors bot


    Apr 12, 2001

    Following up on yesterday's report suggesting that a launch of a new Apple television product may be "imminent" based on cable operators assessing infrastructure needs to support such a device, AllThingsD notes that Apple is indeed talking with cable operators but that characterizing any launch as "imminent" would be premature.
    Apple continues to refer to its existing Apple TV set-top box business as a "hobby", even as sales doubled year-over-year to 5 million units in fiscal 2012. More ambitious plans for either a new set-top box supporting live television or an Internet-connected television set are reportedly being slowed by difficult content negotiations.

    Article Link: Apple Indeed Talking with Cable Operators About New TV Product, But Launch Not Imminent
  2. macrumors newbie

    Sep 19, 2012
    "Apple continues to refer to its existing Apple TV set-top box business as a "hobby", "

    Nice to have a hobby when you can't deliver on your real job. :cool:

    where's my iMac?
  3. sputnikv, Nov 16, 2012
    Last edited: Nov 16, 2012

    macrumors 6502


    Oct 3, 2009
    a launch will never be imminent without a prior announcement
  4. macrumors regular


    Oct 17, 2008
  5. macrumors 6502a

    Mar 3, 2008
    United States
    new TV and music subscription service in March. :)
  6. macrumors 6502


    Jan 26, 2006
    SLC, Utah
    Sorry Apple. I'll probably put some cash down for a flat screen this holiday season, which means I probably won't be in the market for another 5-7 years.

    Unless your TV is insanely great. Not "iPad Mini great," but something really extraordinary.
  7. macrumors 68040


    Sep 24, 2010
    I'm hoping they bring out all this content on a box. I may be buying TV on Monday. I can't wait any longer :(
  8. macrumors 68000


    Aug 1, 2010
    I am 100% in love with my Apple TV and I really don't see why they need to make an actual television. Super charge the Apple TV with the option to use it with cable and give it an amazing interface, and this whole profitability issue goes away. Let all the people already in the game make the TV hardware. Apple TV would turn ANY TV into an iTV. Let Samsung and Sony and Vizio fight over the profit scraps in the TV biz.

    A buddy of mine has a Samsung Smart TV and hates the interface and buggy apps so much that he bought an Apple TV and uses that on the Samsung TV. He loves it.

    So if you can't tell, I think the smart move is to do a grand re-launching of Apple TV. I will buy one for every TV I own, and I think others would too.
  9. macrumors 6502

    Aug 24, 2012
    One could argue that they are delivering on thier real job, as iphones and ipads are where the revenue is. :p
  10. macrumors 68000

    Apr 22, 2008
    Can't wait for the iMac to be released purely to shut the moaners on here up, but then again they'll just pass the buck to the Mac Pro crowd :(
  11. macrumors G5


    Nov 14, 2011
    I wish these stupid rumors would quit already. One day Apple's ready to shake up TV, the next it's not happening any time soon. I wish these stupid Wall Street analysts would **** for a change. Maybe that would keep the stock from dropping like a rock every day. :rolleyes:
  12. macrumors regular

    Oct 10, 2011
    21.5 Apple TV 2k 27" Apple TV 3-4k 42" 5k you get the drift. Unless these TV are reasonably priced ill stick to Samsung TV which are great. The premium on a Computer is fine but on a TV. I refused to be mugged just for a fruit logo. Sorry folks.

    For macs it's fine cos windows is rubbish or last time I was using XP it was. TV there are plenty of decent makes Anout.
  13. macrumors G5


    Nov 25, 2005
    Without discussing the quality of Apple and Samsung products, the fact is that there is one very expensive item (the TV) and one very cheap item (the AppleTV box), and while the expensive item is responsible for enjoying the picture and the sound, the cheap item is responsible for enjoying the UI. They should be kept separate. As your friend will testify.
  14. macrumors 6502a

    STiNG Operation

    Aug 15, 2012
    The Zoo
    Agreed. I can see the market for an actual TV but you're right they can make an awesome device that makes any TV into an Apple product lol. Also they all get their parts from the same places essentially. I wouldn't be an early adopter for an apple television:p
  15. macrumors 603


    Aug 5, 2010
    They claimed to call it a hobby to save some of the scrutiny if it doesn't carry the growth or margins of their other hardware.
  16. macrumors 68000

    Mar 5, 2012
    Central California

    Too little too late

    Apple will be quick to call it a "hobby" when this thing fails
  17. macrumors 68040

    Apr 6, 2007
    I still cant see this working.

    The reason we have all these different types of set to boxes is because there is no clear standard defined - and no - Apple wont be able to bring out a new set-top box and force all the networks to use THEIR standard as there is no incentive to do so. Other than playing iTunes content, what can an Apple set-top box or TV offer over a TiVo box for example? Sure, it'll have a fancy UI, but feature wise there's really nothing that can be added that would make everyone want it the same way they did with the iPhone/Pad.

    If it is a TV, you can guarantee it'll be expensive, and why bother? Whoopee doo, a TV that can play iTunes content. I'd rather spend $25 on a RaspberryPi with XBMC (which also has Airplay).
  18. macrumors 601


    Feb 19, 2008
    The Finger Lakes Region
    The only way for Apple to get the ball running on the AppleTV is for Profession & NCAA teams sell "Subscriptions" to Teams and the AppleTV would start flying off the shelf, i am full believer in this. It would fly faster if Apple made deals with "Football" clubs across Europe & elsewhere. It would be even better if a fan from another country could also buy that Teams "subscription".:D
  19. macrumors 6502a

    Nov 5, 2010
    Dear iMac owners/potential buyers,

    Apple is never going to release a new iMac. Apple just showed a concept they scrapped at the presentation to troll all of you. Please never speak of the iMac on a non-iMac article again. Get a freaking grip on reality.

    Sincerely, everyone else
  20. macrumors 68020


    May 28, 2009
    Montreal, Canada
    I'm curious to see what new product will be introduced before WWDC next year then.

    Aside from the Mac Pro, all Macs have been updated and won't be updated again until Haswell in Q3 2013.

    The iPhone, iPad, iPad mini and iPods all have been recently updated as well.

    Aside from OS X 10.9's announcement I wonder what to expect in the first half of 2013, I doubt Apple would leave such a huge gap without any new products. They usually time product launches very carefully to make sure products get released evenly throughout the year.
  21. macrumors 6502a

    Feb 27, 2012
    Chandler, Arizona
    You are the wind beneath my wings.
  22. macrumors 6502a

    Oct 5, 2011
    Southern California
    They said November/December but never really specified what year! :D
  23. macrumors 68040

    Apr 6, 2007
    Not going to happen. European TV is VERY different from that in the states, Football is all locked up by Mr Murdoch, like most sports and major broadcasts. In the UK we have 4 choices: Digital Terrestrial (e.g Freeview, BT Vision, etc), Freesat (basically freeview over Satellite) Virgin Media (aka Cable)or Sky (Satellite).

    There isnt anywhere for Apple to 'slot in'. Virgin are in partnership with Tivo - a long term contract, Freeview allows anyone to create a set top box (there is only about 30 channels, pretty mediocre ones at that) and Sky use a custom system.

    A very similar system operates throughout Europe, and Cable isnt all that popular in many places as there just arent the cable lines in place.

    Apple TV cant really succeed if its restricted to one type of input. Obviously internet-based streaming would be ideal, but again, there is no way it will happen. The ISP's were up in arms when BBC iPlayer launched, and demanded that it was either taken off line, or the BBC paid the ISP's extra cash. In the end, most ISP's ended up throttling it.
  24. macrumors 68040


    Jun 21, 2010
    I'd buy an actual Apple TV if they made it. I use my Apple TV a little too much. Airplay is awesome :D
  25. macrumors regular


    Mar 21, 2012
    Florida, USA
    right on... maps in my area have bodies of water listed wrong or*not listed.

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