Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 7, 2012.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    As expected, Apple today introduced an updated Apple TV offering support for 1080p video, which is now also available through the iTunes Store. The company is also rolling out an updated interface for the set-top box, with icon-based category buttons and large billboard-style artwork for content.

    [​IMG]
    The new Apple TV maintains the same $99 price tag as its predecessor and is available for pre-order today. It launches on March 16th.
    Apple's iCloud services have also been updated to support 1080p video, allowing users to stream their content to any linked device including the new Apple TV. AllThingsD notes, however, that not all studios are participating in the iCloud video streaming, with Fox and Universal having to hold out due to agreements with HBO.

    Article Link: Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface
     
  2. macrumors 6502a

    Joined:
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    Location:
    Bucks
    #2
    So can we upgrade the older iTV version 2 system to run this new interface? Is the only difference the 1080P?
     
  3. macrumors 6502a

    Joined:
    Jun 9, 2004
    Location:
    London ish
    #3
    icon-based interface is definitely paving the way for third-party apps.

    WANT
     
  4. macrumors regular

    Joined:
    Jan 15, 2008
    #4
    1080 Streaming?

    So, do all rental movies now stream in 1080p?

    And I don't think the Generation 2 Apple TV will handle 1080p. I believe that is only available on the new hardware.
     
  5. macrumors 68000

    KylePowers

    Joined:
    Mar 5, 2011
    #5
    Very, very surprised to see no Siri.

    Controlling Netflix via Xbox 360 Kinect (voice) is awesome
     
  6. macrumors G5

    Macman45

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    #6
    Itunes is already tagging 720p..It's logic to assume that 1080p will be similarly tagged.
     
  7. macrumors 6502

    starbird

    Joined:
    Mar 2, 2010
    #7
    That is what I want to know. Hope so.
     
  8. macrumors 6502

    starbird

    Joined:
    Mar 2, 2010
    #8
    But if I buy a 1080p movie, will the appletv 2 still play them in 720p?
     
  9. macrumors 65816

    wackymacky

    #9
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    Yet we know they are developing a integrated device. Think I'll sick with my current one for a few months to see what happens.
     
  10. macrumors member

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    #10
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

    Is there no app store for apple tv yet???
     
  11. macrumors 68030

    CylonGlitch

    Joined:
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    SoCal
    #11
    Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!!
     
  12. macrumors 6502a

    potatis

    Joined:
    Dec 9, 2006
    #12
    To bad a new version of Handbrake was released one week ago. Now have to wait another year for an ATV3 preset.
     
  13. macrumors 6502a

    Pakaku

    Joined:
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    #13
    I'm going to assume, as the Apple TV is still a streaming device, that Apple wants iTunes to be the 'App Store' for the Apple TV.
     
  14. macrumors regular

    Joined:
    Jan 14, 2003
    #14
    I see how that can work with the 360 mic, but it's just a little box. You would really have to yell at that thing to get it to work :)

    ----------

    It's just a preset, you can create your own for it
     
  15. macrumors 68040

    CmdrLaForge

    Joined:
    Feb 26, 2003
    Location:
    around the world
    #15
    Now I buy one. Finally after all those years.
     
  16. GenesisST, Mar 7, 2012
    Last edited: Mar 7, 2012

    macrumors 65816

    GenesisST

    Joined:
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    Location:
    Where I live
    #16
    After all these 2 years?

    EDIT: too many open tabs from too many news... I thought this was the new iPad thread...
     
  17. macrumors newbie

    Blasterzilla

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    Minnesota
    #17
    Original Apple released in 2007

    Original Apple TV was released January 9th 2007 - according to Wikipedia.
     
  18. macrumors 68020

    Diode

    Joined:
    Apr 15, 2004
    Location:
    Washington DC
    #18
    I wonder if the new interface will get pushed to the ATV2.
     
  19. macrumors G4

    Rodimus Prime

    Joined:
    Oct 9, 2006
    #19
    sounds like it. I believe many of us called Apple it doing a pretty BS move by limiting the last Apple TV to 720P. They wanted an excuse to try to get people to upgrade. I believe the chips in the last Apple TV even supported 1080P. Just Apple choose not to connect it so they could make the 1080P some huge update.
     
  20. macrumors 6502

    Joined:
    Jun 17, 2011
    #20
    Why even bother, just get a Roku for $50 bucks. It has been able to download apps for years.
     
  21. macrumors newbie

    Joined:
    Jun 15, 2010
    #21
    The press release on engadgets site from apple says the new UI is available today for second generation atv's, and only third gen hardware will be needed for 1080p content.
     
  22. macrumors 601

    Tilpots

    Joined:
    Apr 19, 2006
    Location:
    Carolina Beach, NC
    #22
    With the iP4S shooting 1080p, they had to make the AppleTV compatible. I'm hoping ATV gets pulled itno the yearly product update cycle, where they're forced to innovate and progress. Apps anyone? Me, too.
     
  23. macrumors 68030

    Joined:
    Mar 30, 2004
    #23
    Not a bad update, particularly the new UI.

    That said, while I wasn't expecting apps or anything, Hulu is long overdue and disappointing omission.
     
  24. macrumors demi-god

    ChristianJapan

    Joined:
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    Location:
    日本
    #24
    No Hulu, no upgrade ... That's my most missed feature on ATV
     
  25. macrumors 6502

    Joined:
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    Location:
    Toronto, Canada
    #25
    If an A5 chip and 1080p are the only new features, and the new UI is available to me, I'll hang onto my 2nd gen Apple TV for a little bit longer.
     

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