Apple Introducing New Apple TV Box in April for Holiday Launch, Still Talking With Time Warner Cable

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 12, 2014.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple is planning to introduce a new Apple TV set-top box in April according to Bloomberg, but the report says Apple would not begin selling the box for months. Apple is also in talks with content providers including Time Warner Cable to provide TV shows and other media. The new box is said to include an upgraded processor and a revamped interface. The current Apple TV UI is getting a bit unwieldy as the company has continued to add new content channels over the past year.

    Time Warner has been in talks with Apple for well over a year and the company has said it would be willing to give control of the customer-facing user interface over to Apple. Bloomberg reported last July that Apple and Time Warner were close to a deal.

    [​IMG]
    Earlier this week, a reference to new Apple TV hardware was discovered in a recent release of iOS 7 and rumors have suggested that a new Apple TV could see added support for apps and Bluetooth game controllers in the next few months. At the end of January, the Apple TV received new prominence on the Apple Online Store, suggesting the platform could be developing into more than just a "hobby".

    The long delay between the introduction of the new Apple TV box and its public launch would be unusual for Apple, which prefers to announce and release products in a short time period. Apple has only had long lead times between announcement and release for major new product releases -- the iPhone debuted six months before it's public launch owing to the unique FCC permitting process for new cell phones, and the iPad was presented more than two months before it first went on sale. The new Mac Pro was previewed six months before its final release as well.

    It's possible that Apple will introduce a new App Store platform for the Apple TV, with the delay giving developers time to build new apps for the device.

    Article Link: Apple Introducing New Apple TV Box in April for Holiday Launch, Still Talking With Time Warner Cable
     
  2. macrumors 6502a

    ZacNicholson

    Joined:
    Jun 25, 2011
    Location:
    Indiana
  3. macrumors 68000

    BJMRamage

    Joined:
    Oct 2, 2007
  4. macrumors 6502

    Joined:
    Jan 8, 2011
    #4
    I'm surprised Apple hasn't just bought Netflix, and improved from there.
     
  5. macrumors regular

    Joined:
    Nov 18, 2007
    Location:
    Springfieldvilletownvilleton, Missouri
    #5
    'Bout time. . . March of 2012 is getting a bit dated.
     
  6. macrumors regular

    JonneyGee

    Joined:
    Jun 8, 2011
    Location:
    Nashville, TN
    #6
    No big deal unless Apple can negotiate directly with TV channels to offer a la carte programming without a cable subscription. If that happens, I'll buy 2-3 of them and bid farewell to my TV bill forever. :)
     
  7. Moderator

    OllyW

    Staff Member

    Joined:
    Oct 11, 2005
    Location:
    The Black Country, England
    #7
    Only if you live in the USA. :(
     
  8. macrumors 6502a

    Joined:
    Feb 1, 2011
    #8
    This could be interesting. I wonder if you will be able to watch live TV if time warner is not your provider.
     
  9. macrumors 65816

    Joined:
    Mar 31, 2009
    #9

    Very early April Fools:p


    Report does not even say what will be new in the new Apple TV none of the rumors we have been hearing.
     
  10. macrumors 68000

    BJMRamage

    Joined:
    Oct 2, 2007
    #10
    and really, why not release it and keep adding channels

    that way it is like a birthday present every few weeks/months.

    ----------

    I meant the announcement in April.
    though knowing Apple April could just mean April 30.
     
  11. macrumors 6502

    Joined:
    Feb 25, 2003
    Location:
    Tempe, AZ
    #11
    please stop announcing products months before shipment. its just annoying.
     
  12. macrumors regular

    Lapidus

    Joined:
    May 14, 2012
  13. macrumors member

    Joined:
    May 22, 2006
    Location:
    Los Angeles, CA
    #13
    Announcing in April for a "Holiday" (end of year) release?!? Something sounds fishy to me.
     
  14. macrumors P6

    Peace

    Joined:
    Apr 1, 2005
    Location:
    Space--The ONLY Frontier
    #14
    That's what CES is all about. Showing future products.

    What I see is some kind of special event in April showing it off with a SDK introduced at WWDC ( like I always thought ) then shipping in the fall. I'd be curious if Apple isn't working on the same kind of deal with Comcast.
     
  15. macrumors 6502

    Joined:
    Jan 6, 2004
    Location:
    San Jose
    #15
    I'd like to see a product from Apple that competes with systems such as TIVO and XBOX.
     
  16. macrumors 6502a

    Flood123

    Joined:
    Mar 28, 2009
    Location:
    Living Stateside
    #16
    If this is released I will be ditching my Verizon cable boxes so fast it will make their heads spin. A La Carte programing will be a game changer.
     
  17. macrumors 603

    Joined:
    Jun 19, 2009
    #17
    2-3 seasons on itunes is the difference between a la carte internet and cable + internet
     
  18. macrumors 601

    dannyyankou

    Joined:
    Mar 2, 2012
  19. macrumors 601

    Joined:
    Jul 11, 2008
    #19
    And we know now why you don't run Apple.
     
  20. macrumors 601

    The Doctor11

    Joined:
    Dec 15, 2013
    Location:
    USA
  21. macrumors 603

    Joined:
    Jun 19, 2009
    #21

    a la carte is a dream, abandon all hope

    disney, discovery, viacom and every other content owner tells the cable companies to buy all their channels or don't offer them. best you can get is smaller bundles of channels that i'm seeing on cablevision now
     
  22. macrumors 6502a

    webbuzz

    Joined:
    Jul 24, 2010
    #22
    Apple TV needs a better UI. Perhaps a traditional guide?
     
  23. macrumors 68040

    Joined:
    Jun 20, 2007
    #23
    Having all the Apple products only in the fall-dec time frame is getting really annoying.

    I am happy to hear big things for the Apple TV plans though, but seriously they need to spread products releases out throughout the year.

    And the UI needs to change badly. I hate the correct version which was originally a reject back when the first Apple started. 3.0 was much better.
     
  24. macrumors 65816

    Caliber26

    Joined:
    Sep 25, 2009
    Location:
    Orlando, FL
    #24
    I don't mean to sound rude, but why do you come on MacRumors? This site mostly focuses on news and rumors of future products that are not confirmed by Apple.
     
  25. macrumors 6502a

    phillipduran

    Joined:
    Apr 30, 2008
    Location:
    Iowa
    #25
    I'm thinking the gap between announcement and availability is so that we can get to work on pressuring any content provider hold outs.

    I have a few hundred channels. I watch about 15 of them. It would be nice to tailor my TV to me and save money by cutting out all of the stuff I don't want. I hope it ends up that way.
     

Share This Page