Apple Introducing New Apple TV Box in April for Holiday Launch, Still Talking With Time Warner Cable

Discussion in ' News Discussion' started by MacRumors, Feb 12, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple is planning to introduce a new Apple TV set-top box in April according to Bloomberg, but the report says Apple would not begin selling the box for months. Apple is also in talks with content providers including Time Warner Cable to provide TV shows and other media. The new box is said to include an upgraded processor and a revamped interface. The current Apple TV UI is getting a bit unwieldy as the company has continued to add new content channels over the past year.

    Time Warner has been in talks with Apple for well over a year and the company has said it would be willing to give control of the customer-facing user interface over to Apple. Bloomberg reported last July that Apple and Time Warner were close to a deal.

    Earlier this week, a reference to new Apple TV hardware was discovered in a recent release of iOS 7 and rumors have suggested that a new Apple TV could see added support for apps and Bluetooth game controllers in the next few months. At the end of January, the Apple TV received new prominence on the Apple Online Store, suggesting the platform could be developing into more than just a "hobby".

    The long delay between the introduction of the new Apple TV box and its public launch would be unusual for Apple, which prefers to announce and release products in a short time period. Apple has only had long lead times between announcement and release for major new product releases -- the iPhone debuted six months before it's public launch owing to the unique FCC permitting process for new cell phones, and the iPad was presented more than two months before it first went on sale. The new Mac Pro was previewed six months before its final release as well.

    It's possible that Apple will introduce a new App Store platform for the Apple TV, with the delay giving developers time to build new apps for the device.

    Article Link: Apple Introducing New Apple TV Box in April for Holiday Launch, Still Talking With Time Warner Cable
  2. macrumors 6502a


    Jun 25, 2011
  3. macrumors 68000


    Oct 2, 2007
  4. macrumors 6502

    Jan 8, 2011
    I'm surprised Apple hasn't just bought Netflix, and improved from there.
  5. macrumors regular

    Nov 18, 2007
    Springfieldvilletownvilleton, Missouri
    'Bout time. . . March of 2012 is getting a bit dated.
  6. macrumors regular


    Jun 8, 2011
    Nashville, TN
    No big deal unless Apple can negotiate directly with TV channels to offer a la carte programming without a cable subscription. If that happens, I'll buy 2-3 of them and bid farewell to my TV bill forever. :)
  7. Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Only if you live in the USA. :(
  8. macrumors 6502a

    Feb 1, 2011
    This could be interesting. I wonder if you will be able to watch live TV if time warner is not your provider.
  9. macrumors 65816

    Mar 31, 2009

    Very early April Fools:p

    Report does not even say what will be new in the new Apple TV none of the rumors we have been hearing.
  10. macrumors 68000


    Oct 2, 2007
    and really, why not release it and keep adding channels

    that way it is like a birthday present every few weeks/months.


    I meant the announcement in April.
    though knowing Apple April could just mean April 30.
  11. macrumors 6502

    Feb 25, 2003
    Tempe, AZ
    please stop announcing products months before shipment. its just annoying.
  12. macrumors regular


    May 14, 2012
  13. macrumors member

    May 22, 2006
    Los Angeles, CA
    Announcing in April for a "Holiday" (end of year) release?!? Something sounds fishy to me.
  14. macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    That's what CES is all about. Showing future products.

    What I see is some kind of special event in April showing it off with a SDK introduced at WWDC ( like I always thought ) then shipping in the fall. I'd be curious if Apple isn't working on the same kind of deal with Comcast.
  15. macrumors 6502

    Jan 6, 2004
    Cupertino, CA
    I'd like to see a product from Apple that competes with systems such as TIVO and XBOX.
  16. macrumors 6502a


    Mar 28, 2009
    Living Stateside
    If this is released I will be ditching my Verizon cable boxes so fast it will make their heads spin. A La Carte programing will be a game changer.
  17. macrumors 603

    Jun 19, 2009
    2-3 seasons on itunes is the difference between a la carte internet and cable + internet
  18. macrumors 601


    Mar 2, 2012
  19. macrumors 601

    Jul 11, 2008
    And we know now why you don't run Apple.
  20. macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
  21. macrumors 603

    Jun 19, 2009

    a la carte is a dream, abandon all hope

    disney, discovery, viacom and every other content owner tells the cable companies to buy all their channels or don't offer them. best you can get is smaller bundles of channels that i'm seeing on cablevision now
  22. macrumors 6502a


    Jul 24, 2010
    Apple TV needs a better UI. Perhaps a traditional guide?
  23. macrumors 68040

    Jun 20, 2007
    Having all the Apple products only in the fall-dec time frame is getting really annoying.

    I am happy to hear big things for the Apple TV plans though, but seriously they need to spread products releases out throughout the year.

    And the UI needs to change badly. I hate the correct version which was originally a reject back when the first Apple started. 3.0 was much better.
  24. macrumors 65816


    Sep 25, 2009
    Orlando, FL
    I don't mean to sound rude, but why do you come on MacRumors? This site mostly focuses on news and rumors of future products that are not confirmed by Apple.
  25. macrumors 6502a


    Apr 30, 2008
    I'm thinking the gap between announcement and availability is so that we can get to work on pressuring any content provider hold outs.

    I have a few hundred channels. I watch about 15 of them. It would be nice to tailor my TV to me and save money by cutting out all of the stuff I don't want. I hope it ends up that way.

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