Apple Investigating Thinner, Lower Power IGZO Displays Across iPad and iPhone Product Lines for 2013

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 26, 2012.

  1. macrumors bot

    MacRumors

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    According to a new DigiTimes report, Apple is evaluating the feasibility of using IGZO displays across their iPad, iPad mini and iPhone products in 2013.
    We've heard rumors about Sharp's IGZO displays over the past year, but no Apple products yet seem to use the new technology. There had been talk of production delays that may have prevented Apple from pursuing the technology.

    Qualcomm recently invested in Sharp to push forward the technology. Sharp is reportedly betting on IGZO to save the company, which is in dire financial straits.

    IGZO has been touted as having many benefits over existing technology. PCWorld notes lower power consumption, improved touch sensitivity and increased pixel density among these benefits.
    The glass edge of each display can also be made slimmer, allowing for smaller devices.

    Obviously, those improvements would be highly desired for Apple to advance their products. The iPad, in particular, actually found itself both thicker and heavier in the 3rd Generation model in order to accommodate the battery for the power-hungry Retina display. Display power consumption and thickness were also likely factors that prevented the iPad mini from adopting a Retina display in its first generation. Rumors have already suggested that the 2013 5th Generation iPad could be slightly thinner and smaller than the current models.

    Article Link: Apple Investigating Thinner, Lower Power IGZO Displays Across iPad and iPhone Product Lines for 2013
     
  2. macrumors 65816

    Macdude2010

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    #2
    I have been saying this since the 3rd gen came out, the IGZO display is really what apple wanted to use, but it was not ready a year ago, now in 2013, everything will go retina I think!
     
  3. macrumors 6502a

    JS82712

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    #3
    we've been hearing about this whole IGZO thing since early 2012, when will this ever come to fruition. :rolleyes:
     
  4. macrumors 65816

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    #4
    Well, I would hope so. Once you go IGZO, you won't want to go back.
     
  5. macrumors 68000

    rocknblogger

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    #5
    Sounds good and thinner glass will probably be lighter but I hope Apple stops trying to make things thinner just for the sake of thin or for bragging rights. At some point it becomes counter productive.
     
  6. macrumors G3

    AppleScruff1

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    #6
    Sharp couldn't possibly come close to meeting the demand for Apple in 2013 without lots of outside help. It sounds like great technology.
     
  7. macrumors 68030

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    #7
    I agree with phones. I never want a phone to be so thin that I fear it will snap in half in my pocket.

    But shaving some weight off a tablet can be a good thing.
     
  8. macrumors 6502

    sshambles

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    #8
    Sounds like a move in a positive direction.

    Does any current technology currently use this? It'd be good to see/touch what it says it's capable of.
     
  9. macrumors 6502

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    #9
    "...when will this ever come to fruition."

    When Apple can get enough supply, at high quality, to meet their production needs. We're not talking HTC DNA quantities here. We're talking close to 200 million devices per year.

    ----------

    The HTC DNA uses a 5" 1080p IGZO display made by Sharp. It's the only one I can think of.
     
  10. macrumors 65816

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    #10
    Especially when it comes to the iPad 3/4. I hope this rumor along with the rumor of a iPad 5 coming in 3 months becomes a reality.
     
  11. macrumors 604

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    #11
    What's the bet that Apple would use this technology to make the iphone thinner and lighter overall, rather than improving the battery life?
     
  12. macrumors 68000

    iGrip

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    IzGOod



    Apple and Sharp will make a good team. Apple will have to inject a lot of capital so that Sharp will have sufficient capacity, but Apple will get its pound of flesh in return, and then some.
     
  13. macrumors 6502

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    "Investigating" is a little late to start releasing by March
     
  14. macrumors 6502

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    I agree mrsir, they will go thinner instead of working on battery life. My ipod touch 4g is a good example of that its thin but battery life is abysmal for a "gaming" device. My ipad 3 is much better, but they had to pork it up to get it.
     
  15. macrumors 6502a

    JS82712

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    #15
    well, good luck with that. Sharp couldnt even produce the iP5 screen properly at launch.
     
  16. macrumors 65816

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    #16
    Well, for all we know, they could be well past "investigating".;)
     
  17. APlotdevice, Dec 26, 2012
    Last edited: Dec 26, 2012

    macrumors 68030

    APlotdevice

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    #17
    What is with this trend of referring to displays by a secondary component? "LED TV" made some sense since other display technologies don't use a backlight, but IGZO transistors can be used in both LCDs and OLEDs.
     
  18. macrumors 6502

    macfacts

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    #18
  19. macrumors 65816

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    #19
    Quality is never an issue here with Sharp. Its the Price!
     
  20. macrumors 65816

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    #20
    Definitely will be a nice addition to iOS devices.

    Now, Apple if you'll start innovating on the software part....
     
  21. macrumors 6502

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    #21
    I've never used a Sharp display so I'll take your word on the quality aspect. But there is still the issue with meeting Apple's production demands, which let's face it, are gigantic.
     
  22. macrumors 68030

    Patriot24

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    #22
    This lines up with reports that Apple was investing in Sharp to keep them afloat. At the time everyone assumed that was for TV panels. Now it looks like it may be for iOS device displays.
     
  23. macrumors regular

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    #23
    Sharp has had press releases on IGZO, but I think it officially starts shipping next year.

    ----------

    Hopefully, this will shut Samsung up for a while.
     
  24. macrumors 65816

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    #24
    Looks like Apple will have to go back to Samsung..........Samsung is the only one who can supply enough quality panels at this point with a rapid shift in production. I also bet that Samsung already has pre-production displays with IGZO transistors in them already.

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    Foot in mouth. See the PatentlyApple link where Sharp rejects Apple.
     
  25. macrumors newbie

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    #25
    Higher Pixel Density for iPad-mini

    I guess they'd want consistent display resolutions, whether 'tis IGZO or not.


    Display area of the iPad-mini = 29.6 square inches.
    Current Resolution = 1024 x 768 = 786432 total number of pixels
    Pixel Density = (Total Number of Pixels/Display Area)^0.5
    Pixel Density = (1024*768/29.6)^0.5 = 162.99 ≈ 163 pixels per inch.

    Doubling the Resolution (converting to Retina, while using IGZO panels, since it allows for higher density):

    iPad-mini with Retina Display area = 29.6 square inches.
    Resolution = 2048 x 1536 = 3145728 pixels
    Pixel Density = (2048 x 1536/29.6)^0.5 = 325.99 ≈ 326 pixels per inch.

    Same pixel density as iPhone. It'd seem likely to happen, but they'd want consistent resolutions, not pixel density.

    Same resolution as current iPad. It'd end up cannibalizing its own newer iPad if they did that, so I don't think this will be happening for iPad-mini at least, probably for iPad though, sure.



    ... But they have done this cannibalization a bit with the Macbook Pro vs Macbook Pro with Retina Display. Over there exists a significant price gap too, so I don't think it'd be a really similar example.

    $329 for iPad-mini will be less than $499 and you get a lighter, thinner, more portable than current iPad product with same battery, power and OBVIOUSLY a better resolution? Unlikely, because pixel density of iPad-mini would have to be higher than that of the larger iPad. I would then only buy iPad-mini, not the larger iPad. The non-mini iPad would have to be even better than it is now to demand a market share.
     

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