Apple: iPad Sales at High End of 'Internal Expectations', 2/3 of Users New to Device

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 23, 2014.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    During Apple's earnings call today, Apple shared new details on the state of the iPad, including information on sales expectations, the launch of Microsoft Office for the device, the education market, and the use of the tablet compared to competitors.

    [​IMG]
    While the company's 16.35 million in iPad sales fell short of analyst expectations, Apple notes that sales came in at the high end of its internal expectations. Company executives cited two main factors: an increase in iPad channel inventory in the March 2013 quarter which artificially increased sales and that was "significantly" reduced this year; it also mentioned that it ended the December 2012 quarter with a substantial backlog of iPad mini orders that didn't shipped until 2013. The company added that it hit iPad supply/demand balance earlier in the launch cycle this year.

    Apple also noted that two-thirds of people activating an iPad in the last six months were new to the device, while half of people registering an iPhone had never owned one before. Citing research from App Annie and Chitika, the company stated that the iPad generated four times the mobile web traffic as all Android tablets combined, and that two-thirds of US consumers that planned to purchase a tablet in the next 3 months would be purchasing an iPad.

    CEO Tim Cook commented on the recent launch of Microsoft Office for the iPad, stating that the addition of the productivity suite "helps" and that it would have been financially beneficial for Microsoft to release the program "earlier". Overall, Cook noted that customers were "responding well" to Office in a field of many alternatives that were brought to the market, including Apple's own iWork suite for the iPad as well as competitors from other developers.

    Cook also noted that Apple has a 95% share in the education market and that the company's focus was on getting more iPads into classrooms. He says the iPad is "the fastest growing product in Apple's history", and that the company is determined to stay focused on the things "we do best" and said that the company focuses on getting the details the right as opposed to simply being the first to launch.

    Apple is expected to introduce updated models of the iPad Air and Retina iPad Mini this year, with some rumors suggesting that the company will add a larger "iPad Pro" to its tablet lineup in the near future.

    Article Link: Apple: iPad Sales at High End of 'Internal Expectations', 2/3 of Users New to Device
     
  2. macrumors 68020

    Joined:
    Apr 2, 2008
    Location:
    LongIsland/NYC
    #2
    I wonder if the iPads will get TouchID this year...
     
  3. macrumors 6502a

    Joined:
    Jul 5, 2004
    #3
    Sold my iPad Air. It had the worst screen of all the iPads I've had. It feels cheap almost like plastic. It makes cheap, hollow, tappy sounds when you use it too. Very annoying.
     
  4. macrumors 68040

    Joined:
    May 15, 2007
    #4
    This is nothing but a corporation putting a good spin on declining sales. The competition offers better products for less if you want a different ecosystem. I prefer iPad's but the whole product line has gotten too predictable and stale.
     
  5. macrumors 65816

    JoEw

    Joined:
    Nov 29, 2009
    #5

    Really:rolleyes:
     
  6. macrumors regular

    Joined:
    May 20, 2006
    #6
    Beat me to it. LOL
     
  7. macrumors G4

    Joined:
    Oct 23, 2010
    #7
    iPad is simply a maturing product. It still has most of the profits. After all it's. It like anyone else has done anything interesting either, unless you consider a clunky 13" device to be "innovative."
     
  8. macrumors 65816

    Joined:
    May 13, 2010
    #8
    And this is nothing but speculation and ignoring facts that were put in front of you.
     
  9. macrumors regular

    Joined:
    Oct 14, 2002
    Location:
    San Francisco, CA
    #9
    I have an iPad 1 with no plans for an upgrade so there's that.
     
  10. macrumors 65832

    Tankmaze

    Joined:
    Mar 7, 2012
    #10
    Tablet is not as fast moving as smartphones, my ipad 2 still works fine and fast for the task that I do.

    I think Tim is right, productivity apps is the one that will leverage tablet uses.
     
  11. macrumors 68040

    Joined:
    Jan 15, 2008
    Location:
    Holocene Epoch
    #11
    Have I mentioned iPads w/ Touch ID integrated with user profiles would fly off the shelves? I have? Really? OK. Carry on.
     
  12. macrumors 68000

    69Mustang

    Joined:
    Jan 7, 2014
    Location:
    In between a rock and a hard place
    #12
    "While the company's 16.35 million in iPad sales fell short of analyst expectations, Apple notes that sales came in at the high end of its internal expectations. Company executives cited two main factors: an increase in iPad channel inventory in the March 2013 quarter which artificially increased sales and that was "significantly" reduced this year..."

    That's quite interesting to me.

    This on the other hand: "Citing research from App Annie and Chitika... and that two-thirds of US consumer that planned to purchase a tablet in the next 3 months would be purchasing an iPad." was just funny.
     
  13. macrumors 65816

    Joined:
    Mar 28, 2007
    #13
    iPad sales are down 16%. The market is saturated. Cook ha to put as positive spin on things it's his job. As for the rest of the bollocks about stock being undervalued, well he's just lying.
     
  14. macrumors 68000

    Crosscreek

    Joined:
    Nov 19, 2013
    Location:
    Margarittaville
    #14
    The IPads is really getting saturated. IMHO it needs a file system, multitasking and more integration with OSX.

    It was groundbreaking when it was released and it needs a do over to make it groundbreaking again.
     
  15. JAT
    macrumors 603

    Joined:
    Dec 31, 2001
    Location:
    Mpls, MN
    #15
    I'm not sure you know the significance behind "market is saturated" if you think "spin" is necessary because of it.
     
  16. macrumors 6502

    Joined:
    Jan 9, 2008
    #16
    Agreed. The thing is too thin. The screen on my iPad Air spontaneously cracked. I'm guessing it was due to flex. I don't think the body is rigid enough. The 4th gen is noticeably heavier but feels much more solid.

    ----------

    Not unless they improve the user experience. I bought an iPad Air as a laptop replacement and ultimately switched back to the laptop. The lack of full keyboard support on the iPad is a major drawback.

    ----------

    That would definitely be a useful feature, but it wouldn't be a major selling point for me. I'd much rather see improved keyboard and multitasking support.
     
  17. macrumors 65816

    Joined:
    Oct 22, 2009
    #17
    I think you're onto something here. I expected the iPad Air and the Retina iPad mini to sell better. I suspect a lot of people may be waiting for TouchID to come to the iPad. I love TouchID on my iPhone 5S.
     
  18. macrumors demi-god

    kdarling

    Joined:
    Jun 9, 2007
    Location:
    Device engineer 30+ yrs, touchscreens 24+.
    #18
    What facts is he ignoring? What facts are you ignoring?

    Even going along with Cook's explanation of how they shipped far more units a year ago than were sold to end users (yes, the silly shipped-vs-sold thing often works against Apple as well), iPad sales were still down 3% year-over-year.

    And Cook said that was at the "high end of our expectation". Makes one wonder how much lower they had expected sales to drop.

    It's not just market saturation. I think Apple needs something new. Perhaps take a cue from Android tablets, and add features like multi-user Touch Id profiles for families, and pen digitizers for artists.

    In other words, Apple needs to give people some decent reasons to upgrade.
     
  19. macrumors 68000

    Joined:
    Feb 9, 2014
    #19

    I'm waiting for Touch ID *and* more RAM.
     
  20. macrumors 68020

    Joined:
    Apr 2, 2008
    Location:
    LongIsland/NYC
    #20
    I NEVER use passcodes, but TouchID works soooo freaking well that now I'm always going to have it on. Very convenient and very secure.
     
  21. macrumors 65816

    Joined:
    Oct 22, 2009
    #21
    I can understand a desire for more storage, but why do you think you need more RAM?
     
  22. macrumors 68000

    Joined:
    Feb 9, 2014
    #22

    I've seen so many complaints I've decided that the lack of ram problem on the iPad is probably real. It may not be but I don't want to take that chance with $800 of my dollars.
     
  23. macrumors 68020

    Joined:
    Jul 18, 2013
    Location:
    Colorado
    #23
    After owning the Retina Mini since December, I decided the amount of ram in the iPad was not an issue and also bought an air. Best buying decisions I made in the last six months. :)
     
  24. macrumors 65816

    Joined:
    Oct 22, 2009
    #24
    I think those people are superstitious. The iPad either has enough RAM to run iPad apps or it doesn't.

    "Although Mac OS X supports a backing store, iOS does not. In iPhone applications, read-only data that is already on the disk (such as code pages) is simply removed from memory and reloaded from disk as needed. Writable data is never removed from memory by the operating system. Instead, if the amount of free memory drops below a certain threshold, the system asks the running applications to free up memory voluntarily to make room for new data. Applications that fail to free up enough memory are terminated."

    Source: https://discussions.apple.com/thread/2732434
     
  25. macrumors 68040

    Joined:
    May 15, 2007
    #25
    Some believe RAM is a problem others don't. Either way you made a wise decision as $800 is a decent amount of money. I would wait for the iPad announcements in the Fall because the next iPad's will get some sort of spec bump. Who knows if they'll surprise us with an announcement at WWDC.
     

Share This Page