Apple iPod: Ad Breakdown

Discussion in 'Current Events' started by iGav, Dec 16, 2003.

  1. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #1
    rinky dink link

    http://news.bbc.co.uk/1/hi/magazine/3321943.stm


    full article below....

     
  2. Counterfit macrumors G3

    Counterfit

    Joined:
    Aug 20, 2003
    Location:
    sitting on your shoulder
    #2
    Erm, nifty? Yeah, that's it, that's a nifty article ;)
     
  3. pinks macrumors regular

    Joined:
    Mar 17, 2003
    Location:
    EH3
    #3
    good article

    This is a really interesting article. Significantly, it is one of four main stories that the BBC website is running directly relating to Apple, all being very positive in tone and content.

    There does seem to be a real buzz around Apple, and particularly the iPod, at the moment. Long may it continue.

    Al
     
  4. rueyeet macrumors 65816

    rueyeet

    Joined:
    Jun 10, 2003
    Location:
    MD
    #4
    I was listening to my local radio station this morning, and they were doing a gadget round-up for holiday shoppers. My alarm had gone off just in time to hear the guy's two "favorite" MP3 players: some 64 MB flash jobbie and the Archos. I felt like calling them up and giving props to the iPod--if it weren't for the fact that I was half-asleep and would have sounded like the Apple lunatic I am.

    Seems like the Wintel side's propaganda machine is working too.
     
  5. sonofslim macrumors 6502a

    sonofslim

    Joined:
    Jun 6, 2003
    #5
    Re: Apple iPod: Ad Breakdown

    that's it in a nutshell. i've been trying to articulate to some people exactly why the iPod campaign, although nearly ubiquitous, hasn't suffered from overexposure. simply put: it's got presence, but in the back of your mind -- not in your face.

    somewhere else on these forums, the iPod ads were compared to the teletubbies, and i think there's something to that. bright colors, simple shapes... it's a wonder infants worldwide aren't clamoring for iPods. thank god they're nicotine-free.
     
  6. alset macrumors 65816

    alset

    Joined:
    Nov 9, 2002
    Location:
    East Bay, CA
    #6
    According to US magazine Advertising Age, the Apple publicity machine has secured 6,000 iPod and iTunes stories in major publications worldwide.

    Amazing! I know if shows up all over the place, but this blows me away.

    Dan
     

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