How can MOTOROLA compete with INTEL, when APPLE sells fewer computers in a year than INTEL-based PCs in a month (or maybe a week)?!? Over 20 years ago when APPLE started, 68000 was hands down the best, most powerfull, most advanced CPU on the market! Why APPLE didn't capture 20-30% of the PC market? Don't tell me it's because they didn't have a good CPU. They had the BEST, FASTEST CPU in the world!!! Do you really think that INTEL could afford $7 bln a year of R&D cost with sales like APPLE??? APPLE's total revenue is less than INTEL's R&D budget!!! With APPLE sales of $5.4 bln last year what do you think MOTOROLA gets for their CPUs? $500 mln, maybe? Of that $500 mln how much can they use for R&D? $100-$200 mln? !!!!!Last year INTEL's sales were $26.5 bln!!!!!! It's a miracle that with such marginal computer maker as APPLE, MOTOROLA is still in the CPU business! Well, it's actually because of CISCO, GM, Nortel and others that use PowerPC-based chips. APPLE alone with their <10% market share is no match to all INTEL-based PC makers.