Apple Launches 2014 'Back to School' Promotion with Apple Store Gift Cards Up to $100

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 1, 2014.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    As indicated yesterday, Apple today launched its annual Back to School promotion offering qualified educational purchasers an Apple Store gift card of $100 with the purchase of a new Mac or a $50 gift card with the purchase of an iPad or iPhone. This year marks the first time that Apple is giving out Apple Store gifts cards with purchases, as the company has usually offered iTunes Store/App Store/iBookstore gift cards in years past.

    [​IMG]
    Eligible devices include all Macs except the Mac mini, all iPads (fourth-generation, iPad Air, iPad mini with Retina Display, iPad mini), and all iPhones (5s, 5c, and 4s). The full eligibility requirements for the program can be found in Apple's terms and conditions (PDF).

    [​IMG]
    New Apple Store graphics (Image Credit: IFOAppleStore) ​
    Apple has also updated its in-store graphics at its various locations, with IFOAppleStore noting that the photography style of the newer images used are richer and darker than the previous ones. The new graphics are also said to be based on the recent "Your Verse" iPad ads which featured music composer Esa-Pekka Salonen and travel blogger Chérie King.

    Apple's Back to School promotion runs from today through September 9 and is available in the United States. The program is expected to also be made available in Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom.

    Update: For those purchasing through authorized campus stores, Apple is offering the traditional iTunes/App/iBooks Store gift card rather than an Apple retail/online store gift card.

    Article Link: Apple Launches 2014 'Back to School' Promotion with Apple Store Gift Cards Up to $100
     
  2. macrumors regular

    joshwenke

    Joined:
    Mar 26, 2011
    Location:
    San Jose, CA
    #2
    I remember when the Back to School promotion got me a free iPod... and had so much more value!
     
  3. macrumors 603

    saving107

    Joined:
    Oct 14, 2007
    Location:
    San Jose, Ca
    #3
    At this point if you don't already have an iPod of any kind message me and I will let you pick one out of my drawer because I've lost count of how many iPods I have, I don't need any more.

    Seriously though, I'd rather get the $100 in store credit because I need a new router.

    Only iPod option < $100 towards anything else
     
  4. macrumors 65816

    Joined:
    Aug 30, 2009
    #4
    Why was the Mac mini so specifically excluded. Weird...
     
  5. macrumors 6502a

    Joined:
    Nov 2, 2010
    #5
    Because it's a cheaper device with less dollars in profit most likely. Though considering the age of the current Mini they should be making a fair bit on it now.

    They always exclude the Mini from this promotion.
     
  6. macrumors 6502

    Joined:
    Dec 28, 2007
    #6
    All I can say is this to everyone tempted by this offer......

    DO NOT BUY!!!! I REPEAT, DO NOT BUY!!!! WAIT TILL THIS FALL AFTER THE PROMO.

    Why?!?! Of course, new iPods, iPhones and iPads this fall. And another MacBook Pro refresh.

    Trust me, owning new device is much better than getting $100 in gift card as return.
     
  7. macrumors 6502a

    Joined:
    Sep 3, 2009
    #7
    $100 isn't worth an imperceptibly faster processor in a MacBook Pro to me, and probably isn't to most people, to be honest.
     
  8. macrumors newbie

    Joined:
    Jun 4, 2009
    #8
    Waiting until the fall (most likely October for Macs) is simply not reasonable, when most colleges start in mid-August.
     
  9. macrumors 68000

    iBlazed

    Joined:
    Feb 27, 2014
    Location:
    New Jersey, United States
    #9
    So you can't use it on apps, but can you use it on the Mac that you are now purchasing? Or is it only to be used on a future purchase?
     
  10. macrumors newbie

    Joined:
    Jun 4, 2009
    #10
    Future purchase, however, I assume you could use it to purchase an $100 iTunes gift card to use to on apps, if you wanted.
     
  11. macrumors 603

    appleguy123

    Joined:
    Apr 1, 2009
    Location:
    15 minutes in the future
  12. macrumors 68020

    keysofanxiety

    Joined:
    Nov 23, 2011
    #12
    Well seeing as you get a steep discount through education (in the UK, it's 15% off a new Mac & free 3-year warranty), combining this already excellent deal with a giftcard is certainly tempting. And waiting for a small spec bump wouldn't be the deciding factor IMHO.
     
  13. macrumors 68030

    macs4nw

    #13
    That may make sense to you and I, but firstly students like to get ready with their computing needs well before the start of the academic year, and additionally, with burdensome tuition loans and various other expenses incurred by most students, for many this $50-$100 gift card promotion is too attractive to pass up.
     
  14. macrumors 6502

    allanfries

    Joined:
    Jun 18, 2013
    Location:
    Canada
    #14
    My first MacBook pro back in 2009 was $100.00 off with the educational discount, plus I got a second gen. iPod touch to boot. Even though here in Canada we pay a little more through the online store, this was still a decent deal. :)
     
  15. macrumors 6502a

    leftywamumonkey

    Joined:
    Jun 23, 2010
    Location:
    California
    #15
    I love the decision to go back to Apple Store Cards. They can be redeemed for iTunes cards if one prefers that over physical purchases as well so everyone's happy. Hopefully they'll stick with it for years to come.
     
  16. macrumors 6502a

    Joined:
    Nov 29, 2012
    #16
    That's such a terrible value, wow. The MacBook Air for example could have been had for 3 times that discount like a month ago.
     
  17. macrumors regular

    Joined:
    Sep 28, 2008
    #17
    No new produtc, that was not expected.
    Do you think that after this they could make a refresh on the rMBP in the coming days?
     
  18. macrumors demi-god

    thatoneguy82

    Joined:
    Jul 23, 2008
    Location:
    Beach Cities, CA
    #18
    Hmm... I wonder if this would be more enticing if you could actually use that $100 GC for that purchase, on top of the educational pricing! Yeah, I know it won't make sense profit-wise for Apple since that GC would guarantee a repeat buy and more money for Apple. But, hey, it's a nice thought for the consumer. :D
     
  19. macrumors 6502a

    PowerBook-G5

    Joined:
    Jul 30, 2013
    Location:
    It's only me, PowerBook-G5.
    #19
    I wish that they did the $100 Apple Store gift card last year instead of the $100 iTunes gift card.
     
  20. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #20
    People actually need to buy stuff for school, its not feasible to tell them to wait until late Q4 or even Q5 for a new Mac - makes no sense.
     
  21. macrumors 6502a

    Joined:
    Apr 12, 2012
    Location:
    Canada
    #21
    It is every year because it is cheaper than all other Macs.

    ----------

    It's already up in Canada too. $110 GC with Macs and $55 with iPad/iPhone. I'll be canceling my recent iPhone order from a few days back if I can.
     
  22. macrumors newbie

    Joined:
    Jul 29, 2013
    #22
    The cheapskates used to give you a free iPod with Mac purchase.
     
  23. macrumors 603

    Joined:
    Sep 19, 2003
  24. macrumors 68000

    69Mustang

    Joined:
    Jan 7, 2014
    Location:
    In between a rock and a hard place
    #24
    Let's see...

    Go to an Apple store and pay full price for computer. Get $100 Store gift card.
    or
    Go to Best Buy, B&H, etc. and get discounts worth more than $100.
    All of them will B2S sales as well.

    What to do, what to do...:confused:
     
  25. macrumors newbie

    Joined:
    Jul 1, 2014

Share This Page