Apple Launches 'Better' Environmental Campaign, Shares Glimpse of New Nevada Data Center

Discussion in ' News Discussion' started by MacRumors, Apr 21, 2014.

  1. macrumors bot


    Apr 12, 2001

    In advance of Earth Day, Apple overhauled its Environmental Responsibility website with new content that reconfirms the company's dedication to operate its business in a way that is best for the environment. The updated website features a new "Better" video narrated by Apple CEO Tim Cook that explains the company's environmentally friendly values.

    Keeping with this Earth Day theme, Lisa Jackson, Apple's vice president for environmental initiatives, recently gave Wired an exclusive tour of Apple's newest data center in Yerington, Nevada. Apple is close to powering all its facilities entirely with renewable energy, with both its corporate office and data centers now at 94 percent and climbing. This Nevada facility continues Apple's commitment to obtain its energy from cleaner sources.

    Apple's data center in Sparks, NV. Photo: David Calvert/WIRED
    Though the company uses wind and hydroelectric power in its other facilities, Apple is relying on solar power in its Nevada facility. This design mirrors the company's Maiden, North Carolina data center, which uses two 100-acre solar fields to produce a total of 50 megawatts.

    Apple is now building out a similar solar array in Nevada on a 134-acre field within the grounds of the Nevada facility. When completed sometime next year, this array will generate approximately 18-20 megawatts of power, with the remaining power for the center being supplied by geothermal energy.

    Article Link: Apple Launches 'Better' Environmental Campaign, Shares Glimpse of New Nevada Data Center
  2. macrumors member

    Dec 2, 2013
    Barcelona, Spain
  3. macrumors 68000

    Aug 11, 2008
    How about Apple launches a 'new products' campaign? You know, where where they release new products.
  4. macrumors member

    Dec 2, 2013
    Barcelona, Spain
    Never knew Apple does that!
  5. macrumors 6502a


    Sep 27, 2011
    Michigan, US
    we don't want green products, just new products :D

    I don't buy an iPhone, just because it's 'greener' that's just a bonus
  6. Guest


    Jan 22, 2014
    Earth's Core
  7. macrumors regular

    Jul 14, 2005
    They're revolutionizing the world. One "product" at a time. "Making the tools to inspire others to do the same..."
  8. macrumors member

    May 22, 2010
    Maybe these are the new products. iSolar Panel. iData Center.
  9. macrumors 68020

    Oct 12, 2006
    Great use of Tim Cook for the narration. More of these please.
  10. macrumors 6502


    Jan 20, 2014
  11. macrumors newbie

    Mar 31, 2014
    It's fantastic that big companies are using renewable energy to power their facilities :D. A lot of users will comment about how much "they don't care about green products as long as they have new products", but what they fail to realise is that their phones, laptops, computers aren't going to save them when the weather behaviour begins to become extreme. :mad:
  12. macrumors 6502


    Aug 31, 2009
    Clearwater, FL
    The get released when they're ready. Patience, grasshopper.
  13. macrumors 6502a


    Aug 10, 2009
    Nice! And if they now also fix the FaceTime 'easter-bug' I'm totally happy.
  14. macrumors 68030


    Nov 5, 2007

    Is the lighting that is supposed to be the sun added to this video? It wouldn't normally be coming over the back of the solar facility. The Solar Facility should be facing South to receive the sun, but it seems in a few places that the sun is coming from behind and the solar arrays aren't tilting to meet the sun.

    Tough to say, maybe this video is mainly shot at dawn.

    Anyway, good to go Apple. But really solar power is going to come on strong in the next few years. It is just getting too cheap. Apple isn't just doing this for the press. I bet it pencils out financially when you look at it over a 20 year lifecycle for the solar project.
  15. macrumors 68000

    Mar 5, 2012
    Central California
  16. macrumors member

    Apr 20, 2010
    What American accent is this? I think it spoils the video.
  17. macrumors newbie

    Jan 26, 2013
    Eastern time zone
    Love it

    Apple is an example of a highly responsible corporation. Apple's values are just more reasons to love their products.
  18. macrumors member

    Apr 2, 2012
    When I first read it's narrated by Tim, I wasn't that excited. After 10 secs in I was in awe, if he wants to sound exciting he can (compared to the keynotes). How awesome would it be to get a TV ad narrated by him on a commercial break. Nothing says "we care" more than the sort of distant CEO narrating these types of videos.
  19. macrumors newbie

    Mar 18, 2014
    Iowa City, Iowa
    Breaking News:

    Breaking: Samsung launches sBetter campaign.
  20. macrumors regular

    Feb 26, 2011
  21. macrumors member

    Jan 28, 2013
    Thank you so much for your correction, I was struggling to understand that message and with your correction it suddenly made sense.
  22. macrumors 6502a

    Mr Fusion

    May 7, 2007
    More like the newest place for the NSA to mine data. :rolleyes:
  23. macrumors 68040

    Jun 12, 2005
    He wasn't as bad as I'd imagined him to be, but still I think we can get a better narrator out of one of the VP's.
  24. macrumors 6502a

    Sep 25, 2007
    Upstate NY
    Tim Cook Narration

    So does this mean all new macbooks are coming with solar panels as part of going green:D

    And on the initial start up of the mac it will be Tim's voice instead of the other voice telling you about voice recognition for the setup? :rolleyes:

    Skynet 101
  25. macrumors 6502

    Jun 24, 2011
    Stop it, they make phones, tablets and computers there's nothing revolutionary about there products whatsoever. The whole green thing is a marketing ploy to lure liberal progressive hippies to there products.


    You just can't get Samsung out of your head can you?

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