Apple Launches New 'Why You'll Love an iPad' Web Campaign

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 28, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.

    [​IMG]
    The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.

    It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.

    Article Link: Apple Launches New 'Why You'll Love an iPad' Web Campaign
     
  2. macrumors member

    Joined:
    Apr 27, 2011
    #2
    Seems like all apple does these days are new ads.
     
  3. macrumors 6502

    ck2875

    Joined:
    Mar 25, 2009
    Location:
    Brighton
    #3
    I bet at least one person complains about the "Two brilliant displays." text and references the iPad Mini's non-retina display.
     
  4. macrumors 68000

    Joined:
    Mar 5, 2012
    Location:
    Central California
    #4
    Why iPad ?

    Why make this terrible ad?


    Apple rocks at hardware so at least they know their strengths.

    Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
     
  5. macrumors 6502

    Joined:
    May 21, 2011
    #5
    We want true innovation, not more weird ad campaigns
     
  6. macrumors 604

    bushido

    Joined:
    Mar 26, 2008
    Location:
    Planet Earth
    #6
    i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them :D

    my favorite is still "this is my thumb ... and it goes from here ... to here"

    looking forward to their first apple tv ad already. "this is the brand new apple tv, it comes with a 42 inch screen which you can use for watching movies and tv shows among other incredible things like watching live television"
     
  7. macrumors 68000

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    Mar 5, 2012
    Location:
    Central California
    #7
    Speak of the devil I just got spammed by apple
     
  8. macrumors 6502

    Davmeister

    Joined:
    May 7, 2009
    Location:
    London
    #8
    Once again, one of the most important parts has been left to the bottom of the ad page.

    Where do I go if I drop my Nexus anywhere in the world?
     

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  9. macrumors member

    Joined:
    Jun 5, 2007
    #9
    Can we just go back to rumors rather than boring apple news?
     
  10. macrumors 68000

    iMcLovin

    Joined:
    Feb 11, 2009
    #10
    I have the ipad and ipad mini (which most of us do)...and the iphone5, the imac, and the mac book air, ....what I need is a good reason to buy something new! And the last 3 months there hasn´t been any of that. Time for apple to makes something that want us to throw more money at them :D ...tv? iwatch? some other cool stuff...sadly I dont believe we´ll see any of this, it´s unlikely products.
     
  11. macrumors 68000

    Joined:
    Jul 29, 2002
    Location:
    Vancouver, BC CANADA
    #11
    Are you on crack?

    What sucks about iCloud?
    What is meh about iTunes?
    What is meh about iOS 6, maps, etc.?

    If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

    My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
     
  12. macrumors 6502a

    olowott

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    May 25, 2011
    Location:
    Dundee, UK
    #12
    Nice long explanatory ad :rolleyes:


    I know you dont wanna be predictive Apple but we need more crazy ads :D
     
  13. macrumors 68000

    azentropy

    Joined:
    Jul 19, 2002
    Location:
    Surprise
    #13
    I'll take this as iPad and iPad mini updates are not going to happen next month.
     
  14. macrumors 68000

    Joined:
    Jul 29, 2002
    Location:
    Vancouver, BC CANADA
    #14
    Or they sent you a marketing email because you're signed up to their marketing mailing list? Big difference, friend. A single click on your part will change that relationship. Or is it easier to complain about spammers than clean up your relationships?

    ----------

    It's only April. Is the current iPad and iPad mini not performing well for you?

    ----------

    How about you go for a walk instead of hanging out at MacRumors? :p
     
  15. macrumors 6502a

    JayCee842

    Joined:
    Jan 21, 2013
    #15
    Haters gonna hate.
     
  16. macrumors 6502

    Joined:
    Apr 26, 2011
    #16
    iTunes match on the other hand...
     
  17. macrumors 68040

    BasicGreatGuy

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    In the middle of several books.
    #17
    I am holding out for a iPad Mini Retina. I wish Apple offered 2 different models of iPad; one with the cameras and one without. Not everyone needs or wants a camera iPad.
     
  18. Guest

    Joined:
    Dec 7, 2010
    #18
    iPad mini display is...subpar compared to iPad 4.

    But according to Appl there's no difference...until they release the retina version and tout how much better it is.
     
  19. macrumors 65816

    Joined:
    Sep 5, 2011
    Location:
    Lusaka, Zambia(If you know where it is)
    #19
    If you hate everything apple is doing, then it's time for you to move on. There are plenty of those gimmicky features you might love in the GS4. Some of us actually don't jump onto the media bandwagon and enjoy the products as they are.
     
  20. macrumors 603

    jrswizzle

    Joined:
    Aug 23, 2012
    Location:
    McKinney, TX
    #20
    Works plenty fine for me....I don't have any issues with it.
     
  21. macrumors 6502a

    Corrode

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    Dec 26, 2008
    Location:
    Calgary, AB
    #21
    Bahaha. Oh the irony...
     
  22. macrumors member

    Joined:
    Apr 19, 2010
    #22
    Man that's some bad copy. What happened to the playful language?

    This appears to have been written by an algorithm.
     
  23. macrumors regular

    Joined:
    Apr 6, 2012
    #23
    "i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them :D" statements such as this is another reason why the down vote should NOT have been removed.
     
  24. macrumors 68000

    azentropy

    Joined:
    Jul 19, 2002
    Location:
    Surprise
    #24


    I bought a iPad mini when they came out but I'm not using it as much as I thought I would over my iPad 3. The size is great but I'm just not a fan of the non-retina screen. So I'm ready to hand it off to my mother (to replace an original iPad) and get a iPad Mini with Retina. Or if they reduce the size/weight of the full size iPad enough I may just go that route and consolidate and hand down the iPad 3 as well.
     
  25. macrumors newbie

    Dragonfly47

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    Feb 11, 2008
    Location:
    Atlanta Metro
    #25

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