Apple Launching 'iOS In The Car' Next Week With Ferrari, Volvo and Mercedes-Benz

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 28, 2014.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Nearly a year after it was announced, Apple appears ready to introduce launch partners for its "iOS in the Car" initiative, according to a report in the Financial Times. The piece claims Volvo, Mercedes-Benz and Ferrari -- where Apple Senior Vice President Eddy Cue is a board member -- will be Apple's initial partners.

    Though it does not mention iOS in the Car by name, the article claims drivers will be able to use Apple Maps for navigation on the car's in-dash screen, as well as watch movies, listen to music, make calls and send text messages through the system with full Siri integration.

    The FT says the announcement will be made at the Geneva Motor Show next week, one of the premier motor shows on the calendar.

    [​IMG]
    Apple executives have said in the past that iOS in the Car is "very important" to the company and is an essential "part of the ecosystem". At it's WWDC keynote last year, Apple claimed it was working with a number of partners including Honda, Nissan, Chevrolet, Hyundai, and more, in addition to Ferrari, Volvo and Mercedes. It was reported earlier this year that iOS in the Car had been plagued by organizational issues but, if the FT report is accurate, it would appear the project is quickly moving towards a public launch.

    Article Link: Apple Launching 'iOS In The Car' Next Week With Ferrari, Volvo and Mercedes-Benz
     
  2. macrumors 603

    Michaelgtrusa

    Joined:
    Oct 13, 2008
    Location:
    Everywhere And Nowhere
    #2
    Not surprised to hear this one!!! Bravo!!! 
     
  3. macrumors 6502

    larrylaffer

    Joined:
    Aug 1, 2009
    Location:
    Los Angeles
  4. macrumors 65816

    Eduardo1971

    Joined:
    Jun 16, 2006
    Location:
    Lost Angeles, Ca. usa
    #4
    I hope that BMW follows soon. They are one of the initial auto companies under the initiative.
     
  5. macrumors 6502a

    Joined:
    Apr 11, 2012
    #5
    Drivers will be able to use Maps in the car. Are they sure that's a feature they want to tout? :rolleyes:
     
  6. macrumors regular

    Joined:
    Apr 27, 2009
  7. macrumors 6502

    Joined:
    Sep 13, 2012
    #7
    Great. Now we won't just have Volvo drivers, we'll have Volvo drivers using Apple Maps.
     
  8. Guest

    Sky Blue

    Joined:
    Jan 8, 2005
  9. macrumors demi-god

    AustinIllini

    Joined:
    Oct 20, 2011
    Location:
    Austin, TX
  10. macrumors 65816

    Four oF NINE

    Joined:
    Sep 28, 2011
    Location:
    Soviet Union
  11. macrumors 6502a

    Lepton

    Joined:
    Apr 13, 2002
    Location:
    Cold Spring Harbor, NY
    #11
    Finally! I'm waiting for info on what it takes to make my speaking newsreader app NewsBrain into a top notch iOS in the Car app. Need info and the iOS in the Car simulator. Maybe Tuesday..
     
  12. macrumors 6502a

    Nevaborn

    Joined:
    Aug 30, 2013
    #12
    Aftermarket head units are needed for this to work. Bundling it with a new Ferrari aint going to be a big earner.
     
  13. macrumors 6502

    Joined:
    Jan 20, 2010
    Location:
    LA
    #13
    I have the limited edition lightweight LaFerrari that strips away all the non essential electronics to save weight for the ultimate performance. By leaving my iOS devices at home, I shave .000000003 off my 0-60 MPH times :D
     
  14. macrumors regular

    Joined:
    Nov 21, 2009
    #14
    This will be great in my next Ferrari. Oh, wait....
     
  15. macrumors 68020

    jayducharme

    Joined:
    Jun 22, 2006
    Location:
    The thick of it
    #15
    Woohoo! Since Mercedes is on board, perhaps I'll eventually have that option for my little Smart car!
     
  16. macrumors regular

    Joined:
    Nov 21, 2009
    #16
    I would consider paying quite a bit of money (well, more than the $80 I spent o my last head unit) for a head unit that actually made my phone usable in the car. My current unit plays music via bluetooth just fine, but I can't get the built-in mic to work, and so Siri is pretty much useless.
     
  17. macrumors P6

    Joined:
    Oct 17, 2011
    #17
    Starting to seem like that might be the case.
     
  18. macrumors regular

    Joined:
    Jan 23, 2003
    Location:
    down on the upside
    #18
    Every cars' software (user facing) has been terrible. From the beginning of time. Tesla finally has something half-way decent. iOS in the car is good for the industry and helps cars differentiate themselves. Great move. Hope it works super well and they start to expose things like Siri to other apps, etc.
     
  19. macrumors 68020

    MICHAELSD

    Joined:
    Jul 13, 2008
    Location:
    NJ
    #19
    Great to know they only chose cars I can afford.
     
  20. macrumors 603

    Rocketman

  21. macrumors 6502a

    Lepton

    Joined:
    Apr 13, 2002
    Location:
    Cold Spring Harbor, NY
    #21
    I think an iPad Mini would make a pretty good head unit for this - with the right mounting kits.. I hope they make that possible.
     
  22. macrumors 68020

    Joined:
    Nov 15, 2007
    #22
    Finally a good reason for me to pull the trigger on a Ferrari. (!)
     
  23. macrumors regular

    Joined:
    Jun 13, 2011
    #23
    Will drivers be required to physically have their iOS device in their pocket (in the case of iPhone) or car (in the case of iPad) in order for this system to work? Or will the car's onboard computer host a version of iOS?
     
  24. macrumors 6502a

    Joined:
    Sep 10, 2009
  25. macrumors 65816

    Joined:
    Nov 16, 2010
    Location:
    Michigan
    #25
    Yeah does this mean we are FINALLY gonna get 7.1 to the public?
     

Share This Page