Apple Logo, Signature, and Typeface Standards Book

Discussion in 'Apple Collectors' started by Yujenisis, Apr 3, 2012.

  1. macrumors 6502

    Joined:
    May 30, 2002
    #1
    I dug this out the other day from the basement and thought it might be fun to share some of the contents with you folks. Forgive the blurry shots. :D

    I can't quite recall where I picked this little guy up. But I imagine might be of interest to early 90's Apple aficionados and designers. Let me know what you think. Does anyone else have one of these or can tell me something about it?

    Enjoy! :apple:

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]
     
  2. macrumors 6502

    Joined:
    Dec 23, 2010
    #2
    I'd love it, just love it to have this. Lucky sod. ;)
     
  3. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #3
    Now that super cool.
     
  4. macrumors 6502a

    mkjj

    Joined:
    Jun 2, 2003
    Location:
    Liverpool
    #4
    Nice, very nice :)

    Love one of these
     
  5. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #5
    Dumb question, do they list Pantone equivalents for those colors?
     
  6. thread starter macrumors 6502

    Joined:
    May 30, 2002
    #6
    I believe they do on the opposite side of the perforated samples. Do you want me to post them when I get home?
     
  7. macrumors 68000

    MacTech68

    Joined:
    Mar 16, 2008
    Location:
    Australia, Perth
    #7
    Nice to see the earlier version of these guides.

    The company I worked for was supplied with one circa 2001 with the solid color Apple logos that were around at the time.

    They are pretty strict about logo usage and product images too, like not combining images of products with and without desktop pictures and the spacing to adjacent text around the logo. Fascinating reading.
     
  8. macrumors 6502

    imlovinit

    Joined:
    Feb 8, 2012
    #8
    wow that is pretty awesome to look at. Man, take it back to the good ol' days of the rainbow!
     
  9. macrumors member

    Joined:
    Aug 9, 2011
    #9
    Disk

    What is on that disk? Is it a copy of the artwork? If so (not sure if this is allowed) could you please upload a copy of the files on the disk?

    Thanks,
    macfan74318
     
  10. macrumors 6502a

    mkjj

    Joined:
    Jun 2, 2003
    Location:
    Liverpool
    #10
    Be good to get Pantone numbers, bit like Tiffany who have a custom Pantone of P.1837
     
  11. macrumors newbie

    Lenned

    Joined:
    Apr 30, 2012
    Location:
    New York
    #11
    Awesome.

    That. Is. Awesome.
     
  12. macrumors 65816

    AQUADock

    Joined:
    Mar 20, 2011
    #12
    This is awesome, but what exactly is the point of it?
     
  13. macrumors 6502a

    mkjj

    Joined:
    Jun 2, 2003
    Location:
    Liverpool
    #13
    It's a guideline book for Graphic Designers/printers in how to use the Apple logo. They will still have them but it will be all online now.
    All major companies have them, it's to try and stop people using the logo in the wrong way and harming the brand image.

    The black and white Apple logo seem to be artwork for supplying to third parties or pasting on artwork boards (for you youngsters, before we had full DTP we actually used glue and stuck things to big boards for repro!) :D
     
  14. macrumors 6502

    Fralle

    Joined:
    May 18, 2012
    Location:
    South part of North
    #14


    This is awsome :eek:

    How about those pantone codes ;)
     
  15. macrumors newbie

    Joined:
    Nov 15, 2012
    #15
    Just like that

    Well, i've got exactly the same. I worked for apple in the 90's. It's a marketing guideline. You had to follow these rules if you want to advertise etc.

    And yes, there are panthone colors attached to the logo. That's why it was so expensive. Every print had to go at least 6 times through the press, just for the logo.
     
  16. macrumors regular

    Joined:
    Jun 16, 2009
    Location:
    Reno, NV
    #16
    Is there any way you can share the contents of that CD with us? Maybe create a disk image and throw it in a dropbox shared folder?
     
  17. thread starter macrumors 6502

    Joined:
    May 30, 2002
    #17
  18. macrumors regular

    Joined:
    Jun 16, 2009
    Location:
    Reno, NV
    #18
    Thanks for that! I really just wanted an official high quality logo!
     
  19. macrumors 68020

    Solomani

    Joined:
    Sep 25, 2012
    #19
    Hmm.... didn't eWorld have a special Apple-created TrueType font made specifically for eWorld? I no longer remember what the font was called.
     
  20. thread starter macrumors 6502

    Joined:
    May 30, 2002
    #20
    You got it, sir! Enjoy!

    I was really, really hoping that for some reason Apple would have stuffed their version of Motter Tektura onto the CD. That's about as un-Apple as could be, but a man can dream!

    ----------

    If I remember correctly, they used Espy Sans in the Newton and in eWorld. eWorld also used a variation of Helvetica Ultra Compressed for titles.
     
  21. macrumors 6502

    Joined:
    Feb 7, 2006
    #21
    Apple's "version" of Motter Tektura exists in the pen and wax era.

    That stuff was all drawn, or pasted up from something else.

    I spent several months looking for as many examples of letter usage .. to get a complete set of examples, so I could re-create the font electronically, using the existing typeface as the reference.

    I'm somewhat convinced that they went to the Garamond based typeface because they were faced with .. "we need a computer version of this, might as well 'update' it."
     
  22. thread starter macrumors 6502

    Joined:
    May 30, 2002
    #22
    That would be magical.
     
  23. macrumors member

    Joined:
    Oct 30, 2012
    #23
    Very neat that you have a little piece of Apple history.
     
  24. macrumors 68020

    Solomani

    Joined:
    Sep 25, 2012
    #24
    Yes! Espy Sans... ahh, that brings back memories.
     
  25. thread starter macrumors 6502

    Joined:
    May 30, 2002
    #25
    It sure does.

    I'll say one thing, this forum is one of the most pleasant places to hang out...and unlike the rest of the forums, the trolls haven't found it yet. :D
     

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