Patently Apple points to a new trademark application from Apple filed on November 30th regarding the "Think Different" advertising slogan used by the company from 1997 until 2002. While the application follows close on the heels of a renewal of an earlier trademark issued for the slogan and could conceivably simply be related to Apple looking to preserve its long-standing trademark, the report notes that Apple's new application specifically extends coverage of the trademark to music players such as the iPod and other electronic devices that could conceivably include a future tablet device. Beyond the new trademark application, 9 to 5 Mac notes that Apple has begun using the "Think Different" phrase on the packaging of its new 21.5" and 27" iMac models. While the change may again simply be a result of Apple moving to exhibit continued commercial usage of the trademark in support of its renewal applications for protection, 9 to 5 Mac also reports on unconfirmed chatter out of Apple's ad agency TBWAChiatDay regarding the slogan, although no specific word of a related ad campaign has surfaced. Article Link: Apple Looking to Revive 'Think Different' Advertising Campaign?