Apple Lowering iTunes Prices in UK

Discussion in ' News Discussion' started by MacRumors, Jan 9, 2008.

  1. macrumors bot


    Apr 12, 2001

    Apple announced today that it would be standardizing iTunes music pricing in Europe. As a result, it will lower prices it charges for music in its UK iTunes store to match the pricing across the rest of Europe.

    Apple currently charges more for downloads in the UK due to higher wholesale prices in the UK. Apple states that it "will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months."

    The change comes after European Union regulators had begun investigating iTunes pricing practices after complaints had been filed in 2004. The pricing move is intended to equalize the market across Europe.

    Article Link
  2. macrumors 6502a


    Sep 13, 2006
    Durham, UK
  3. macrumors regular

    Nov 10, 2006
    Macclesfield/Salford England
    excellent news! i buy most music from iTunes nowadays any way so making it cheaper is great news!

    letes hope this signals the end for 'Rip off Britain' not flaming likely though

    (deep breath..... rant over)
  4. macrumors regular

    Oct 28, 2007
    Manchester UK
  5. macrumors member

    Sep 28, 2007
    New York, NY
    This is really good news for the UK folks. Wonder how the record companies will react.
  6. macrumors 6502a

    Sep 14, 2007
    Kingston-Upon-Thames, UK
    European prices are 74p - a drop of 5p per track is not such big news methinks.
  7. macrumors 6502a

    Manic Mouse

    Jul 12, 2006
    Are normal tracks 256Kb/sec these days? I only buy iTunes Plus, I think it's about time it all went DRM free. Then I'd buy all my music on it.
  8. macrumors 6502

    Mar 9, 2007
    Makes you wonder why the EU didn't file the charges in the first place against the music companies instead of harassing Apple.
  9. macrumors newbie

    Jan 9, 2008
    Yeah, why its fair for USA an europe to have tracks at nearly half the price is beyond me. Also how a macbook is half the price in the states then it is in the UK, is just simply unfair. :confused:
  10. macrumors 68000

    Jan 26, 2006
    Whitehouse, OH
    Good point, why does Apple have to charge the same price across Europe, if the record companies do not?
  11. macrumors newbie

    Jun 27, 2005
    Not good enough

    Just lowering UK prices is not good enough. They should allow purchasing from any EU country. At the moment some Eu countries can't use the service at all.
  12. macrumors P6


    Feb 3, 2005
    Right side of wrong
  13. macrumors 6502a


    Aug 15, 2004
    You're right to look confused. 74p is not half of 79p.
  14. macrumors 65816

    Tom B.

    Mar 22, 2006
    Excellent news! I suppose it means we can expect songs to cost 74p, and albums to cost £7.49? I buy a lot from iTunes, so in the long run, this could save me quite a bit.

    Well done Apple, now make the Apple Store UK cheaper too!
  15. macrumors 65816


    Jul 15, 2001
    Every little helps.
  16. macrumors member

    Sep 28, 2007
    New York, NY
    I guess it's because it's easier (and faster) to go after a single company, in this case Apple, rather than trying to file charges against multiple record companies. Also, the common denominator is Apple as they set the prices of the music being sold in the UK and in Europe.

    At the end, it doesn't matter... the record companies in the UK will either have to lower their prices or will have to sell their music elsewhere, such as the case with Universal.
  17. macrumors 68000


    Mar 21, 2003
    I am just glad that Apple decided to settle this without going through the courts.

    If they had fought this tooth and nail and lost, it would have set an ugly legal precedent. Imagine, every single company that sells good/services would be forced to charge the same price across all countries without regard to differences in taxes etc.

    That would lead to one of two things:
    1: All countries would be forced to pay the highest prices
    2: Companies would determine that many products would no longer be price competitive with "in-country" solutions and move out of the market all-together.

    Either way, this is a very scary step in the wrong direction. (punishing retailers due to price differences of its' suppliers).

  18. macrumors member

    Jun 6, 2006
    Thanks Tesco! :p
  19. macrumors member

    Apr 13, 2007
    Prague, Czech Republic
    Yes, I totally agree. I am from such a country. Though I think EU could as well work harder to make entering EU market as easy as entering just one country (standardize law etc.)
  20. macrumors 601


    Mar 29, 2004
    Boston, MA
    sometimes you just got to love the EU.:D

    there is no reason beyond pure greed why music exec's charge more for music in UK. (normally i'm for free market's where everyone can charge whatever they want. but the music industry is such a mess they deserve a kick in the b*&&)
  21. macrumors regular

    Jan 2, 2003
    Northern Ireland
    It's a start, but until they get European pricing down to the level of the US, I'll not be entirely happy.

    99 cents = 51p, plus UK VAT @ 17.5% = 60p. Still a big difference from 74p.
  22. macrumors 65816


    Aug 3, 2007
    This is the first thing I thought as well.

    I would be much more inclined to buy music or video on iTunes if I had a choice of what's available everywhere. It is the 21st century already after-all and the Internet is a world-wide network, not a USA network.

    - Most of my favorite TV shows are British, but you can't buy them from Canada.

    - My favorite band right now is Swedish, and they have their music for sale on the label site in Sweden in non-DRM mp3's, but it isn't on iTunes, in Canada, the US or the UK.

    - Living in Canada, why the f*ck should I have to do a deal with some dodgy eBay'er for an iTunes card so I can buy TV shows from iTunes USA when they are broadcast up here over the air?

    If there is one area where Apple is quite a bit *behind* the curve it's internationalisation in general. Most American companies have these same kind of blinders on, but it would be very cool if Apple took the leadership here and became more of a world-wide company than just an American one.
  23. macrumors member

    Dec 3, 2006
    Cunning Apple...

    Just before Sterling takes a nosedive against the Euro. In six months I bet it'll cost UK iTunes users more with the standardised pricing than it would if prices were fixed at 79p. And Apple will pay lower wholesale costs.
  24. Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    EMI, Sony BMG, Universal Music and Warner Music were also investigated as part of the EU iTunes enquiry.

  25. ATG
    macrumors regular

    Aug 7, 2005
    So punishing consumers because they live in a different country is better?

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