Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar

[MacRumors]

Apple today uploaded a new MacBook Pro ad to its YouTube channel, showcasing the machine's Touch Bar and comparing it to major inventions throughout time.

Called "Bulbs," the ad features hundreds of exploding lightbulbs alongside brief glimpses of world-changing innovations, starting with fire and running through tilling, blacksmithing, trains, flight, the telephone, the typewriter, toilet paper, the microwave, the television, the freezer, cameras, computers, robotics, and space flight before finishing with a glimpse of the new MacBook Pro.

The ad ends with the lines "Ideas push the world forward" and "Introducing a tool for all the ideas to come" as a MacBook Pro with Touch Bar is displayed. In line with the rest of the ad, an image of a lightbulb is briefly shown on the MacBook Pro's screen before being exploded and unexploded via a quick gesture on the Touch Bar.

Introduced in October, the new MacBook Pro with Touch Bar began arriving in the hands of customers earlier this week and is now available for purchase in some Apple retail stores.

The new MacBook Pro features the first major redesign to the MacBook Pro in four years. It includes a new Touch Bar, Skylake processors, a thinner, smaller body, a larger trackpad, a new keyboard, and more.

Article Link: Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar

 

[astoxos]

I like the ad more than the new MacBook Pro

 

[Crosscreek]

Ideas to come....I know....Fake ummmmm

 

[Mythos99]

Well, people kinda like the touch bar. I just can't get on board with it, i hope the future products will have a non touch bar version, i would really love that.

 

[Asianpork]

They should do an ad using the song Singing in the rain. Where a man is doing the dance from the song and it's raining dongles.

 

[Wilson1313]

"Introducing the new Macbook Pro with Touch Bar- the next world-changing innovation"

 

[SeaFox]

I think the Touch Bar is a neat future, to be honest. The Function key row goes unused for most people in their daily computing and this lets that space be what it needs to be. You don't need to sell me on that, Apple.

You just need to put it on a computer that's more function for everything else.

 

[WinstonRumfoord]

They should show all of the different dongles we can get to use, and maybe show some acer monitors too or something.

 

[AngerDanger]

"How do we advertise our new MacBook Pros?"

"Obviously we start with malfunctioning light bulbs."

"Oh, of course! And they need to be in a line, too!"

"Exactly. People won't be able to see this ad and think anything but 'MacBook Pro with Touch Bar'."

 

[Zirel]

Silly Apple.

What pushes the world forward are the good old NUMBERED FUNCTION KEYS, F5 to "refresh" makes total sense... and Alt+F4 to close a window too...

 

[speedbumpnv]

How did sliced bread not make it in there?

 

[Markusewitz]

Wow...most arrogant ad ever! And I'm a so called fanboy...

 

[decimortis]

Did they show the Surface Studio in the ad?

 

[creativesmith]

Pretty, but smug.

 

[Aluminum213]

Everything about this reveal and launch has been embarrassing

 

[duervo]

I have a really, really hard time imagining a world without toilet paper. Conversely, I can easily imagine a world without the new MacBook Pro with Touch Bar.

TP is right up there with fire. MBPtb ... not so much.

 

[rowspaxe]

apple hubris on full display. shark, jumped.

 

[Zirel]

How did sliced bread not make it in there?

Too much gluten and sugar for an Apple ad.

 

[Fall Under Cerulean Kites]

Maybe I’m a bit daft, but what exactly do the exploding lightbulbs mean?

 

[avanpelt]

So, I watched 85 seconds of exploding lightbulbs and other things and only saw the MacBook Pro for the last five seconds of the 90 second ad. Apple needs to remind themselves that the average attention span is around 10 seconds.

 

[ScottButler]

This ad is really cool! Apple have been making excellent and more cinematic ads lately it's awesome!

 

[pat500000]

This ad tells me that the quality of their products are explosive.

 

[Brookzy]

Each lightbulb represents another European pre-orderer's patience every time they see another American post pictures of waltzing into an Apple Store and scoring BTO configs while we have no progress...

 

[nope7308]

Penicillin was a discovery that moved the world forward; Touch Bar is a pressure-sensitive strip on a laptop keyboard.

This ad smacks of arrogance.

 

[LaravelNick]

The advert should have shown that really cool feature that allows the power cord to pop out safely when your dog gets its legs wrapped around it. It's think it's done with a magnet.