Apple Marketing Chief Phil Schiller Profiled as Key to Apple's Future Success

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 8, 2012.

  1. macrumors bot

    MacRumors

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    Bloomberg Businessweek publishes a new profile of Phil Schiller, Apple senior vice president of marketing who served for years as Steve Jobs' right-hand man regarding the company's public presentations and comments, but who has also been intimately involved in product development and positioning.
    The profile notes that while Schiller and Jobs appeared vastly different in their personal lives and interests, the two were always on the same wavelength with regard to Apple's plans, earning Schiller the internal nickname of "Mini-Me". Like Jobs, Schiller has also been known to be ruthless in shooting down ideas considered not good enough for Apple to pursue, earning him another nickname of "Dr. No".

    Schiller is one of the key executives responsible for helping Apple maintain its momentum as it transitions away from Jobs' influence, and he knows that he will be one of those held most acutely responsible if Apple's future products fall short.
    With the iPad now over two years old and experiencing booming growth, the pressure is on Apple to set the stage for its next breakthrough product, which some believe to be television. But regardless of Apple's plans, Schiller will be playing a key role in nurturing Apple's progress and serving as a public face for Apple to help spread its message.

    Article Link: Apple Marketing Chief Phil Schiller Profiled as Key to Apple's Future Success
     
  2. macrumors 6502

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    #2
    Clearly the rock-star team of Cook, Schiller, Ive and Forstall are all a part of Apple's future success.
     
  3. macrumors regular

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    #3
    This doesn't surprise me. I've always liked Schiller, does his best to make keynote presentations interesting and fun.
     
  4. NAG
    macrumors 68030

    NAG

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    #4
    No! There can only be one.
     
  5. macrumors regular

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    #5
    Nobody doubts Steve's contributions into bringing Apple to where it is now. But most people forget that he didn't do it alone. I remember he always mentioned "we" on interviews, and I'm pretty sure Schiller is a big part of that we.
     
  6. macrumors 68020

    Comeagain?

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    #6
    He's gone now. :(
     
  7. macrumors 68000

    GSPice

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  8. macrumors 65816

    drsox

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    #8
    I'm never surprised when uninformed folks assume Marketing means Advertising. Interesting to see that Jobs, of all people, saw eye-to-eye with a Marketeer.
     
  9. ChrisTX, Jun 8, 2012
    Last edited: Jun 8, 2012

    macrumors 68030

    ChrisTX

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    #9
    Something about Phil's overall demeanor that I am a fan of. I think Apple will do just fine with him as an executive.
     
  10. macrumors 6502

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    #10
    Next week's headline: "Schiller leaving Apple for Sears"
     
  11. macrumors 68030

    sulpfiction

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    .
     

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  12. macrumors 68000

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    #12
    I would think he is the least capable for apple's future success. But with the money he has he can certainly purchase a profile or two to mend his public image over his juvenile comments on instagram.

    If marketing take over apple over creatives and programmers, which so far it seems this is the trend apple will have a problem.
     
  13. macrumors 6502a

    stockscalper

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    #13
    As soon as the projects Jobs developed roll out of the pipeline Apple will be done. You can see them entrenching already - all they're doing with the iPhone is copying Android and Windows Mobile and then filing lawsuit after lawsuit claiming they were the ones who were copied.

    Apple, once the pirates of Silicon Valley doing battle against stodgy corporate giants like IBM has become IBM. And like IBM they will slowly fade from the scene. It's ironic that Jobs chose Orwell's 1984 theme for the 1984 Super Bowl, when another of Orwell's books matches Apple's evolution more closely - Animal Farm.
     
  14. macrumors 68000

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    #14
    he said something stupid

    oh that instagram sucks now that they went to android.

    snotty pr%#*#$)
     
  15. macrumors 68020

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    #15
    I love the current executive team, but I just feel like Steve has that extra something that all of them combined don't.
     
  16. macrumors 68000

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    #16
    If by eye to eye you mean inciting him to jump from a few metres on a matress for a product launch, he sure did...:rolleyes: To be fair Steve saw eye to eye with very few people. I don't doubt that Phil is excellent at this job, I just don't think he has what it takes at all for carving out a creative way for apple in the future. Apple needs disruption if it is to survive without diluting itself. It doesn't need someone going make os x and atv look like ios so we sell more to the detriment of both of them, especially so the latter.
     
  17. macrumors newbie

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    #17
    The key line here is:
    Apple's hard-won brand loyalty.

    It's easy to forget that how loyal the fans are and how much hard work it must have taken to earn.
     
  18. macrumors 6502

    johncrab

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    #18
    Like the others in the Apple pantheon, Schiller has made mistakes but he clearly has the ability to learn from them. Introducing MobileMe, new iPhone software and the 3g all on the same day, worldwide, almost caused Apple to turn into a black hole as servers struggled. That was the turning point when Schiller and Jobs woke up to the fact that Apple was no longer a toy company but a major tech player. That day, everything at Apple changed and the company gained a new focus and that's when the phenomenal growth really began.
     
  19. macrumors 68030

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    #19
    Your opinion based on ?.........NOTHING

    You must not want democracy. He can't say what he thinks?

    Think differently. In your case a little deeper would help.

    Please apply immediately for these top positions at Apple and right what is wrong. They are really doomed without your open minded expertise.
     
  20. macrumors 6502

    dokujaryu

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    #20
    Porter: Who makes the decisions?
    Carter: Well, a committee would make the decision in this case...
    Porter: One man... you go high enough you always come to one man... who?

    http://www.imdb.com/title/tt0120784/quotes
     
  21. macrumors P6

    twoodcc

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    #21
    i wouldn't put it just on him. though he is important, so are the other big characters
     
  22. macrumors 6502

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    #22
    I didn't know that. But if it's true, he had a gigantic hand in putting Apple where they are today. It was the iPod that really got them into the portable device market, and it was the click-wheel that made the iPod stand out and turned it into a must have item among a sea of mp3 players that were already available. Just look at how copied that wheel design was on almost every player that the competition launched once the iPod took off.

    It's arguable that if the iPod hadn't been the success it was, we may not have seen the iPhone or the iPad. It really isn't possible to overstate just how important that wheel was for the company's fortunes.
     
  23. macrumors G5

    Rogifan

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    #23
    According to Ken Segsall Schller wanted to call the iMac MacMan, thank goodness Segall came up with iMac or we could be living with MacMan, PodMan, PhoneMan and PadMan. :eek:
     
  24. macrumors 6502a

    djrod

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    #24
    That was Steve Jobs, not Schiller
     
  25. macrumors 6502

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    #25
    Epic bulls*it.
     

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