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Apple Music Now Has 13 Million Paying Subscribers

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According to Apple CEO Tim Cook, Apple Music now has 13 million paying subscribers, up from 11 million users just two months ago. In a February interview, Eddy Cue and Craig Federighi said Apple Music had 11 million subscribers, suggesting impressive growth over the past 10 weeks.

Apple Music launched in more than 100 countries on June 30, 2015 and will see its first anniversary in two months. At its current growth rate, Apple Music is on track to have somewhere around 15 million subscribers, gaining significant ground on Spotify, which reported more than 20 million paying subscribers and 75 million active users in the weeks ahead of Apple Music's debut.

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Since its launch, Apple has heavily promoted Apple Music with exclusive releases and videos from artists like Taylor Swift and Drake and dynamic content on its free Beats 1 radio service. Apple plans to continue on with its Apple Music advertising and in the future, will debut a television show starring Dr. Dre.

Apple Music is priced at $9.99 per month for individual users and $14.99 per month for a family of up to six users, which can be paid for using an iTunes account. Apple has seen success with Apple Music in part due to the large number of credit cards already attached to iTunes accounts, making it easy for customers to subscribe to Apple services and purchase Apple content.

Article Link: Apple Music Now Has 13 Million Paying Subscribers
 
Article Link
https://www.macrumors.com/2016/04/26/apple-music-13-million-subscribers/
hemanwomanhater said:
Seriously impressive numbers given how long it's been around.

Side note: I don't know when it was added but I love having the ability to listen to the past Beats 1 shows. That was a sorely missed feature for a while.
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It was added a while ago I think. Most of the changes they make to Apple Music are all done server-side so anything can change at any given moment. The app has come a fair way since its launch in my opinion, well, at least the Radio part of it.
 
13 million is tiny, considering the 1 billion plus user base that Apple has.

Apple Music is a waste of time that should never have happened. People will not pay to rent music.
 
Benjamin Frost said:
13 million is tiny, considering the 1 billion plus user base that Apple has.

Apple Music is a waste of time that should never have happened. People will not pay to rent music.
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I'll go ahead and disagree based on the fact that I am a person, and I'm also an Apple Music subscriber. So there's at least one.

I love the service, the catalog is huge and it's everywhere I want my music. I love that every time somebody suggests a song or album to me I can just hop on there, give it a listen, and if I like it I add it. It's also increased my music discovery a ton. I listened to the Hamilton soundtrack the other day (which is fantastic, if anyone is still wondering), added it to my music, and promptly fell down a rabbit hole of musicals I either never bothered listening to or never heard of in the first place. It's everything I wanted it to be, and it's worth every penny.
 
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I was a Siri Apple Music user and enjoyed the service because of this. Didn't see the UI much, just said Siri play ____. Needed no other features. One area I'd like Apple to invest is a clever engine for deciding what to play when someone asks for music based on adjectives such as "fun" or "cool" or "happy" or "hippy" or anything else etc. A human would come up with something for those requests where Siri would be puzzled.
 
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Isn't that about 13/1000 million iOS devices? For something that is pushed in what used to be one of the most used apps that came w an iPhone those numbers are very low. They took away free radio and other stuff for us and I have had to put the dumb music app in the random crap from Apple I can't delete.
 
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Carlanga said:
Isn't that about 13/1000 million iOS devices? For something that is pushed in what used to be one of the most used apps that came w an iPhone those numbers are very low. They took away free radio and other stuff for us and I have had to put the dumb music app in the random crap from Apple I can't delete.
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Exactly.

1.3% of the user base. What's the point? It's another peripheral service from Apple that is distracting it from focusing on its core products.
 
Benjamin Frost said:
13 million is tiny, considering the 1 billion plus user base that Apple has.

Apple Music is a waste of time that should never have happened. People will not pay to rent music.
Click to expand...

That's a bit of a red herring though.

All sorts of people use their phones for all sorts of things.

Not everyone buys an iPhone with the intention of listening to music.

My mum is in her 70s but I doubt she's that fussed about music these days.

Bit odd that you say people won't pay for it - did you miss the bit about 13m people paying for it?

If it costs $10 to buy one album, then for anyone who might buy even just one to two albums a month, then $10 a month to listen to pretty much anything is a bargain.
 
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My wife and I love Apple Music, but Beats 1 unfortunately still plays too much intolerable rap crap. Also can't stand the techno stuff. I wish Beats 1 was a bit more mainstream pop, but Apple Music has enough value aside from Beats 1 to keep us subbed.
 
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I don't like rap music.

But I do like listening to quite a few shows on Beats 1.

It's almost as though there isn't as much rap on Beats 1 as people still seem to think.

Or it's actually quite easy to figure out what sort of music is played on various shows, and then just listen to the ones you like the most.
 
johngordon said:
That's a bit of a red herring though.

All sorts of people use their phones for all sorts of things.

Not everyone buys an iPhone with the intention of listening to music.

My mum is in her 70s but I doubt she's that fussed about music these days.

Bit odd that you say people won't pay for it - did you miss the bit about 13m people paying for it?

If it costs $10 to buy one album, then for anyone who might buy even just one to two albums a month, then $10 a month to listen to pretty much anything is a bargain.
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Yes you mean 13M along with the others that pay for "STREAMING" music. When there are FREE services... I listen to all kinds of music including music from around the world without paying for any streaming service..
 
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Carlanga said:
Isn't that about 13/1000 million iOS devices? For something that is pushed in what used to be one of the most used apps that came w an iPhone those numbers are very low. They took away free radio and other stuff for us and I have had to put the dumb music app in the random crap from Apple I can't delete.
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So, no one owns more than one iOS device? Every single iOS device is a single user? No iOS users use their own iTunes library instead of streaming?
 
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Mac.Slim said:
Yes you mean 13M along with the others that pay for "STREAMING" music. When there are FREE services...
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No, I didn't mean that.

If you would like to point me in the direction of legitimate free services with no adverts that seemlessly integrate with my music library and Beats 1 I'm all ears though...
 
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Moonlight said:
Do the free services let you ask Siri for a song/album/genre and it just plays? Do they mix with your already impressive MP3 library on iTunes?
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I do not use or give a damn about Siri.. Also I do not use MP3 files. It is ACC Plus or Apple Lossless..
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Textime said:
Am I the only person who thinks that iTunes Match is the best invention ever?
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Used it all the time...
 
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