DVD Forum chooses Apple music format for DVD Audio
he AAC (Advanced Audio Codec), the audio format supported by Apple's iTunes Music Store, has been chosen as a key future DVD Audio disc technology by the standard's governing body, the DVD Forum.
According to an unnamed Forum member cited by web site High Fidelity Review, AAC beat Microsoft's Windows Media 9 format, MP3 and Sony's ATRAC because it "sounded better than the others".
Ironically, the Forum recently selected Windows Media as the basis for its future high-definition video DVD format.