Apple Music Revenue To Grow To US $15 Billion By 2010, Microsoft/MTV Urge Beta

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, May 15, 2006.

  1. macrumors bot


    Apr 12, 2001

    According to an analysis by independent research and consulting firm Generator (report summarized by Macsimum), Apple's music business could reach US $15 billion by 2010. Such an increase in revenue would represent a doubling of the size of Apple's income based only on their music revenue (iTMS/iPod).

    Apple has continued to maintain its dominance in both digital music player sales and online music stores despite various competitive efforts by other industry players. Most recently, Microsoft and MTV have announced a public beta beginning this Wednesday of their co-sponsored Urge music store which will be integrated into Windows Media Player 11.
  2. macrumors 6502a

    Jan 27, 2005
    Microcrap + MTV = suck/lame

    Need i say more?
  3. macrumors member

    Apr 18, 2003
    Exactly. This one was over before it begun.

  4. macrumors 68000


    Mar 14, 2004
    USA! USA!
    I have an URGE to take a crap. What a stupid name.
  5. macrumors 68020


    Apr 12, 2005
    Moorestown, NJ
    wow those are some pretty bold predictions for the iTunes Music Store!!! As great as I think that the iTMS is however, I have to take this with a grain of salt. There is always the chance that something better can come out and gain popularity, possibly something cheaper... But right now considering the iPod/iTunes dominance, this is certainly a plausible feat :)
  6. hag
    macrumors newbie

    May 15, 2006
    say 'thank you' to MS/MTV for giving Apple a reason to usher in a new era of iPod
  7. macrumors 603


    Jul 27, 2001
    Santa Cruz CA, Silicon Beach
    Don't See Any Successful Challenges Working

    Don't See Any Successful Challenges Working. iPod and iTunes are now household names and in use by almost everyone on both platforms. Apple will continue to rule and grow in this space. Go Go Halo Effect! :p

    I URGE (weak) Microsoft and MTV to SURRENDER and stop wasting their time trying to defeat the winner after the fact. It's like BETA trying to stage a comeback after DVDs came on the scene.
  8. macrumors member

    Apple Shmapple

    May 3, 2006
    I don't understand all the hate for the Microsoft/MTV venture. Granted it sounds pretty lame but lets at least see how it plays out before we play "Taps".

    Competition is a great thing. Maybe it could even change that buck everyone is paying per song into 75 cents or less. Ya never know.
  9. macrumors 6502


    Apr 28, 2005
    Apple can keep it's dominance. Sucks that MTV is on board with Microsoft because MTV can pretty much brainwash the entire age group of 13-25 if it so desires. However, Apple's got such an amazing head start that it can fight to keep it's lead.
  10. macrumors regular

    Feb 12, 2005
    $15B represents a doubling of income but not a doubling of profit. Not even close. The profit margins on the music store are so slim that I doubt it'll make that much difference to the bottom line.
  11. macrumors 6502

    Jan 7, 2006
    Can't wait to see URGE FLOP.
  12. macrumors 603


    Jul 27, 2001
    Santa Cruz CA, Silicon Beach
    Halo Effect

    Yes it will because of the Halo Effect. Especially when Boot Camp becomes common knowledge and is included with Leopard next year. :D
  13. macrumors 68000


    Apr 5, 2005
    My Mac
    Perfectly written. A joke for these guys to think that they can even compete. :rolleyes:

    Wow, a failure to produce an OS on time (or that even works), failure to compete with online music downloads, failure to completely satisfy consumer demands, failure...failure...failure...
  14. macrumors G4

    Jan 5, 2006
    Redondo Beach, California
    I think the iPod and iTunes will continue to "own" the market untill something just as good but half the price comes along. But this is not going to happen. Microsoft will not be able to sell songs at $0.50 each nor could anyone put 4GB of flash in a plays and sell it for $50.
  15. macrumors 68000


    Apr 5, 2005
    My Mac
    LOL Yeah, I URGE them to give up. :p
  16. macrumors regular

    Jan 24, 2002
    Competition is good

    I say bring on as many music outlets as you can!

    Competition is good for consumers. I recently discovered and while my plan was to simply take the 50 free downloads and run, the service was cool enough that I'll actually remain a member for a month because I like what they're doing and want to support it (a little bit anyway).
  17. macrumors 603


    Jul 27, 2001
    Santa Cruz CA, Silicon Beach
    Quad PPC to Core Duo iMac Is A Major DOWN-Grade

    That would be a DOWN-grade from Quad to Intel iMac 4God. Perhaps you don't use all 4 processors simultaneously. But for those of us who do, the iMac is way weaker. Quad Intels are coming out probably July. Why waste your time with a Yonah iMac? That's a joke listing right? :p
  18. macrumors 6502a


    Jun 24, 2003
    "Come on guys! Get the URGE. Get the URGE to be cool. Get the URGE to be IN. Get the URGE to rent your music. We've got that URGE to be on top, hip, cool, a contender. Afterall, its just an URGE."
  19. macrumors 68000

    Oct 8, 2003
    If Microsoft get dirty, this is exactly what they could do. They're not against throwing away money to win a market. Look at their Xbox division, hasn't done anything but lose money since they started it, yet they're currently pushing it hard.

    If things get desperate enough, expect to start seeing stuff like "free compatible player when you sign up for a year with URGE" and the like.
  20. macrumors demi-god


    Jan 11, 2002
    Los Angeles
    Yet for all those failures MS is still a massive, dominating entity. People said the Xbox was going to tank and that there was no way MS could compete w/Sony and Nintendo. Hmm.

    Between MS massively deep pockets, and MTV's branding/influence w/a pivitol age group Urge has the best chance of any to compete w/Apple. Obviouslly the biggest hurdle is having a player that can compete w/the iPod.

    Being smug and complacent is how companies stop being market leaders so I hope Apple never adopts the attitude of some of it's followers and assumes that other companies will never catch up.

  21. macrumors 601


    Mar 29, 2004
    Boston, MA
    so far i only own a few itunes songs. i also can download my audible books for a different format again. so i'm not locked in the ipod/itunes technology. if there is something cheap and nice out there i have no reason to stay with apple. therefore other companies still have a chance to be successful. not microsoft or real.;) but maybe some other company that actually knows what they're doing.

    so bring on the competition. it only can be good for all of us.
  22. macrumors 65816


    Jun 28, 2004
    Boot Camp is probably not going to be around when Leopard comes out. It would make more sense for Apple to just build Windows Apps compatibility right into the OS. The user wont have to dual boot, it will all be on the same partition. I am thinking of Boot Camp as just the Beta and feeler for if it's worth building in native Windows compatibility into the next OS. I wouldn't be surprised if future Macs came with Windows standard. MacBook, Mac Mini, iMac come with Home Edition; MacBook Pro and Mac Pro (Power Mac) will come with Professional. Think Rosetta running Windows apps at native speeds. Of course the UI differences will be a challenge.
  23. macrumors 68000


    Jan 12, 2006
    Yea, I can imagine adds on MTV like "Do you feel the URGE too?"
    What mozmac said is true. A product doesn't have to bee good to sell. I's all marketing. I'm sure there are spme players better than the iPod out there but we don't know of them. Young people fall for marketing and product placement. I mean, look into one of those teenager magazines, they're actually 99% advertizing for lifestyle stuff. MTV has great power on teenagers because MTV is "cool". If MTV says: "URGE rocks, iTunes s*cks", so be it. :mad:
  24. macrumors newbie

    May 15, 2006
    I'm not sure what Apples profits are, but lets say that apple makes 3 cents for every song, not including videos, but the margin will be $450,000,000 USD. I dont know where you come from, but that's not pocket change to me. now, if apple sold one quarter of the 15B$ in videos, making a mere 10 cents then the figure would be almost double my first total. Think about it, if apple pulls this off, say bye bye to microslop and winblows, Move OVER, there's a new Mayor in town.
  25. Editor emeritus


    Jul 10, 2003
    Falls Church, VA
    Just to clarify some things: The prediction are music related revenue, which includes the iPod. So we are not just talking about the iTunes Music Store, but the iPod revenue as well.

    As for my feelings about "Urge"... it could be the most serious competitor to iTunes, even though it lacks iPod support. Why do I say this? Because it will be bundled with every new Windows PC that ships with Vista (i.e. it is part of Windows Media Player 11). From the initial looks of it, they have done an okay job mimicking iTunes, so for people looking for a viable alternative to iTunes, Urge may be it. That's my $.02 anyways. iTunes still kicks arse.

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