Remember folks:
The chip in there cost Apple nothing to develop.
Then, once developed, it costs nothing to make.
And the chip only exists because Apple wants to kill third-party accessory companies. Teardowns showing dynamic pin capabilities and other future-proofing are lies.
And USB is FULLY as high-tech and future-proof and durable and easy-to-use as Lightning is. And the old 30-pin connector is just as good too. too. Lightning has no current or future benefits, so we should still be using 10-year-old tech.
And nobody wants thinner devices or easier, reversible connections anyway. Apple just likes to ram thin and light down our throats.
And nobody but Apple marks up cables and accessories. All other companies sell at cost.
And cheap unshielded bootleg accessories are just as good as Apple-certified ones.
And third-party Lightning accessories have been late to arrive, which is just as bad as never arriving. Waiting for them is simply not possible.
And a USB cable with this little thing kept permanently on the end is not portable. Only a single bare USB cable is.
And the Lightning synch/charge cable included in the box with every iPhone and iPad somehow doesnt already do what most people need from a cable.
Have I summed up the insanity?