Apple Photographer Details the Process of Capturing Product Photos

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 8, 2013.

  1. macrumors bot

    MacRumors

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    Apple is well known for the simple, no-frills product photos that highlight its lineup of mobile devices and as it turns out, a lot of work goes into capturing those images. The Verge interviewed Peter Belanger, a photographer who has worked with Apple for years, to shed some light on Apple's creative process.

    In the interview, Belanger reveals that Apple exercises extreme attention to detail when it comes to product photos, providing him with both sketches and a comprehensive shot list.

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    As depicted in the photo below, Belanger uses an intricate setup of lights and equipment to accurately highlight the design of each item that he photographs.

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    Belanger goes on to explain that most of his work is done in the camera, but that post production is used for the finishing touches. He captures the majority of his images with the Canon 5D Mark III, using a 24-70mm lens. Belanger's full interview, which details more of his personal creative process and the tools that he uses, can be found at The Verge.

    Article Link: Apple Photographer Details the Process of Capturing Product Photos
     
  2. macrumors 604

    bushido

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    #2
    interesting i always assumed those shots are actually just renderings on the computer. u know .. like the food you see in commercials being plastic
     
  3. macrumors 603

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    #3
    almost all professional photos are fake. they are photoshopped to death and taken under ideal lighting conditions. thousands of photos are taken to select a few choice ones

    like the food photos for fast food ads. they go to whole foods market of all places to find the best looking veggies
     
  4. macrumors 6502

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    #4
    dude holding iPhone in the commercials probably OD'ed on diazepam. no way is anyone's hands that steady.
     
  5. macrumors 68020

    Kissaragi

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    #5
    I always thought they were renderings too. Would certainly be easier!
     
  6. macrumors regular

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    #6
    Next time I want to hear about the Apple Videographer.
     
  7. macrumors 6502a

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    #7
    The McDonalds food is real.

    http://www.youtube.com/watch?v=oSd0keSj2W8
     
  8. macrumors 65816

    juanm

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    #8
    He's also probably registered on this very forum to whine about the lack of Mac Pro updates...
     
  9. macrumors 68000

    JarScott

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    #9
    Will be interesting to have a read of the full interview. I'm not too sure about the claim that most of the work is done in camera. As far as the lighting then yeah, I guess. But Apple's product shots are too high res and polished to come straight from a camera. Those photos clearly go through an intense session of Photoshop to end up looking so pristine and almost like 3D renderings (which would be easier to start with)!
     
  10. macrumors Nehalem

    GoCubsGo

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    #10
    Still very interesting to see this but I thought I had read something about their product shots before:
    http://www.imore.com/54-frames-photo-apple-produces-product-shots
    http://www.cultofmac.com/146758/how-does-apple-get-its-amazing-product-shots-video/

    And did they change guys or do they have more than one?

    http://www.fredmiranda.com/forum/topic/975700


    I thought they had to use real food nowadays. I'd have to google that.
     
  11. macrumors 68030

    needfx

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    #11
    canon vs nikon debate should start right about now

    in any case, images on phones and glare are definitely added in post
     
  12. macrumors regular

    ajcadoo

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    #12
    C-Stands for days.
     
  13. macrumors 68020

    Comeagain?

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    #13
    And we complain when the bevel on our iPhones aren't perfect...
     
  14. macrumors 6502

    Mums

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    #14
    I always thought that they were renderings too - they're such great product photographs. Thanks for the article!
     
  15. macrumors 65816

    aerok

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    #15
    I would love to have his job :(
     
  16. macrumors 65816

    parish

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    #16
  17. macrumors 68030

    needfx

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    #17
    apparently you already are a photographer, it's the client you are after
     
  18. macrumors 68020

    teknikal90

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    #18
    No he doesnt. He uses a Phase one back and a Sinar camera
    The mark 3 is just a handheld day to day workhorse
     
  19. macrumors 6502a

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    #19
    They should take their product photographs with their product. Let's see how good it really is, hah.
     
  20. macrumors 65816

    Nightarchaon

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    #20
    Always wondered what it was for... food for what ?
     
  21. macrumors 6502

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    #21
    respect! nice work.
     
  22. macrumors 6502

    Moonlight

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    #22
    This guy is hilarious. Does he have no idea that his photos get taken to the agency and worked on in photoshop for days after he is "done". They get cleaned up, screens added, textures redone, hi-lights painted, glass cleaned, lighting fixed, logos reimported from vector art, etc, etc...
     
  23. macrumors 68040

    tech4all

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    #23
    Doesn't make a photo "fake." Staged and well prepared, but it's still a photograph out of camera. Depending how much PP is done could arguably make a photo fake though.

    Source?
     
  24. macrumors 604

    bushido

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    #24
    you didnt even bother to read the article did you? ;)
     
  25. macrumors 6502

    Moonlight

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    #25

    I would say 60-70% of the photo is re illustrated in post.
     

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