Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 23, 2013.

  1. macrumors bot

    MacRumors

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    Apple debuted a number of videos at its special event yesterday and it has now posted a number of them on YouTube.

    Before introducing the company's newest iPads, Tim Cook ran this 'Life on iPad' spot "to celebrate our customer's creativity and genius in using their iPads." The two-minute film shows the iPad being used in a wide variety of different situations, including in a surgery suite, by musicians, firefighters, tourists, football players, and many more.

    We've posted the last film, about the production process behind the Mac Pro, in a separate article that more closely examines the process.

    [Update]: As pointed out by Mashable, the narrating voice of the "Pencil" TV ad for the iPad Air is none other than Breaking Bad star Bryan Cranston.

    Article Link: Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos
     
  2. macrumors regular

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    #2
    Is that Bryan Cranston's voice in the iPad commercial? Sure sounds a lot like him.
     
  3. macrumors 6502a

    Xenc

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    #3
    I like the pencil ad. It reminds me of the commercials Apple ran with the MacBook Air in an envelope.
     
  4. macrumors member

    Supertecnoboff

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    #4
    Lovely adverts, I particularly like the very last scene from the first advert where the guy is in a tent on the mountain, lovely shot :)
     
  5. Guest

    Sky Blue

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    [​IMG]
     
  6. macrumors 603

    troop231

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    #6
    Glad I'm not the only one that also noticed this.

    Android tablets better tread lightly.
     
  7. macrumors newbie

    DirectorZak

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    #7
    This can only mean one thing,

    Heisenberg is back.
     
  8. macrumors 68020

    Sodner

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  9. macrumors 65816

    fel10

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  10. macrumors regular

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    #10
    Apple getting back to where they need to be.
    Making great products and creative commercials.
    2013 has been a fantastic year for them, despite the inanity from the naysayers.
    I have an ikling 2014 is going to be even better.
     
  11. macrumors 6502

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  12. macrumors 6502a

    3N16MA

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    #12
    I'm walking into an Apple store with $500 demanding they sell me a pencil.
     
  13. macrumors 65816

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    #13
    Absolutely love the advert!! My favourite one of the last few years for sure!
     
  14. macrumors member

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  15. macrumors member

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    #15
    Ah! I thought it was Bryan Cranston, wasn't sure during the keynote. A great voice choice.
     
  16. macrumors 6502a

    MacFan782040

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    #16
    I'm liking these 1:00 commercials rather than traditional :30 seconds. Might cost more, but they leave a longer lasting impact.
     
  17. macrumors 68020

    Squilly

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    #17
    I loved the pencil ad. Didn't expect the ending but the creativity behind it was brilliant.
     
  18. macrumors 6502a

    olowott

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  19. Guest

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    #19
    + 1 for well done add
    + 9000 for Bryan Cranston's voice
     
  20. macrumors newbie

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  21. macrumors 6502

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    #21
    It's him, the new iPad Crystal Blue
     
  22. macrumors regular

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    #22
    if I have to watch one more Jony Ive Scientology style head tilt brainwash video I'm going to have to throw up
     
  23. macrumors 6502

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    #23
    He is so annoying,,,
     
  24. macrumors 6502a

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    #24
    Pencil ad is cool, iPad Air name is not. Especially when there is a smaller, ligher iPad available. I think "iPad" was a perfectly decent, gimmick-free name as it was.
     
  25. macrumors 68000

    Joined:
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    #25
    The pencil ad is very good, until they announce the iPad's name. Still think iPad Air is too cliché, even for Apple.

    I love the background theme in this ad. Does anyone know where I can find similar music though?
     

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