Apple Posts iPod Touch Television Ad

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 28, 2007.

  1. macrumors bot

    MacRumors

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    #1
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    xUKHCx

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    #2
    That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.
     
  3. macrumors regular

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    #3
    One of the best iPod commercials yet.
     
  4. macrumors G3

    puckhead193

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    #4
    i just saw it on fox during the world series... what a lucky kid
     
  5. macrumors 603

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    #5
    just saw it during the ws, looks pretty much identical to the original.
     
  6. macrumors member

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    #6
    Just saw the ad between innings - the final product came out very well. Props to Nick on a job well done!
     
  7. macrumors 604

    ravenvii

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    #7
    x2

    I was actually amazed they kept it almost identical. I figured the agency would think they know best and butcher it.

    Bravo.
     
  8. macrumors G3

    TuffLuffJimmy

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    #8
    I like it a lot more than the current iPhone ads. Does anyone know what song that is?
     
  9. macrumors 6502

    chrisdazzo

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    #9
    just saw this on the World Series... awesome commercial. :D :apple:
     
  10. macrumors regular

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    #10
    So.. what ever happened to that ad that Steve showed on September 5th?
     
  11. macrumors 6502a

    DaftUnion

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    #11
    Love it.
     
  12. macrumors 6502

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    #12
    I don't mind the white flash... it's a pretty good effect to use with that song IMO...

    Just saw this ad on Fox about an hour ago during the NFL OT show after the pats/redskins game.. and again a few minutes ago between the top and bottom of the first innings of Game 4 of the World series.

    In case 640x360 isn't enough pixels for you.. You can see the ad in all its HD glory here:

    http://g.appleguru.org/touchad.mov (1280x720, 11.6MB, H.264 @ 70% w/ 128kbps AAC audio)

    Original MPEG-2 Transport Stream (1280x720, 27.7MB, MPEG-2 Video, AC3 audio) (play with VLC or MPEG Streamclip...): http://g.appleguru.org/touch_ts.mpeg
     
  13. macrumors newbie

    BufferOverflow

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    #13
    Fantastic to see talent being poached from youTube by our beloved Apple. Even better that the ad has remained so true to the original form.

    Beautifully executed :)
     
  14. macrumors 6502

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    #14
    Music Is My Hot, Hot Sex by CSS
     
  15. macrumors newbie

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    #15
    The song is "Music Is My Hot, Hot Sex" by CSS.

    Awesome ad. I'd love to be that kid!
     
  16. macrumors newbie

    BufferOverflow

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    #16
    Music is my hot, hot sex by CSS

    efb;
     
  17. macrumors 6502a

    Karpfish

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    #17
    just saw it on TV, that kid must be pretty happy. I'm off to make a Leopard commercial now. :rolleyes:
     
  18. macrumors regular

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    #18
    Forget the ad, how awesome is that song!!
     
  19. macrumors 6502a

    DaftUnion

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    #19
    CSS - Music Is My Hot, Hot Sex
     
  20. macrumors 6502a

    rpaloalto

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    #20
    I liked the music. Makes me want to go out and buy one right now.
     
  21. macrumors 6502a

    d_and_n5000

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    #21
    It is rather remarkable how close it remained - the only differences I can see offhand are the text transitions(one of them was originally inside the Touch, but in the final was the same as the rest) and the "iPod touch" whitescreen at the end, and the second apple beat right at the end.
     
  22. macrumors 65816

    Avatar74

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    Feb 5, 2007
    #22
    Bravo to Nick and bravo to Chiat/Day, whose genius has shone through since the "1984" ad to the present.

    The pacing and attitude are very reminiscent of the Shuffle ad featuring the Protypes "Who's Gonna Sing?" ... another extremely catchy commercial.

    The first thing I noticed about Nick's version that I would have changed was the "8GB... 16GB... Mac + PC" bit... it's incongruous with Apple's attempt to stay on brand by keeping the focus on concepts and not specs. That's all I would have taken out and Chiat/Day did, plus they tightened up the editing a bit, and made it one hell of a snappy advert.
     
  23. macrumors 68030

    basesloaded190

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    #23
    i wonder what apple gave the kid to have them use his movie?? hmmm i would really like to know
     
  24. macrumors 604

    CalBoy

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    #24
    I like this ad. Unlike the iPhone ads of late, this ad makes me want to buy a touch.

    Well done Apple, well done.
     
  25. macrumors member

    ianogden

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    #25
    i hope that the student got royalties for that ad. :apple:
     

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