Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display

Discussion in ' News Discussion' started by MacRumors, Oct 24, 2012.

  1. macrumors bot


    Apr 12, 2001

    Apple has posted a new television ad for the 13" MacBook Pro with Retina Display. The spot showcases a number of different Apple apps including Mail, Final Cut Pro, Aperture, and iTunes. The new machine is aimed at "the pro in all of us."

    Article Link: Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display
  2. macrumors member

    Oct 17, 2008
    The definition of "Pro" changes a lot at apple... :D Especially on the 13" model of the MBP :p
    Nice machine though
  3. macrumors 6502

    Nov 14, 2011
    Eh... It's just the same as the 15 inch commercial they made a few months ago... Nothing new.
  4. macrumors 65816


    Jun 3, 2009
    SF Bay Area
    13" Air is better bang for the buck, honestly.
  5. macrumors regular

    Jun 4, 2003
    Los Angeles, CA
    Terrible ad. It's like something Dell would run. Why doesn't Apple run the outstanding "iPad mini piano duet ad" instead? They need to advertise that product more anyways, since the high price tag is turning people off. But forget about the price... it's still a vastly superior ad.
  6. macrumors 6502a

    Aug 19, 2006
    1699 for a 13" laptop without a dedicate graphics card is batpoop insane.
  7. macrumors 6502a

    Jun 19, 2009
    United States
  8. macrumors 603


    Apr 1, 2009
    15 minutes in the future
    For the pro in all of us.

    Unless you need a dedicated GPU, or quad core.

    I wanted this computer so bad, but it looks like I'll be waiting for the (hopefully) vastly improved second generation.


    Not enough explosions or space-age techno music for Dell.
  9. macrumors 6502a


    Jul 23, 2009
    It comes off as being a bit stale/boring. Not that a commercial is going to sway my decision but it seems a little lazy for an Apple ad. Seems that we have seen this before several times.
  10. macrumors 6502a

    Jun 27, 2010
    I have no idea how Apple is not ashamed to call it PRO.
  11. macrumors 6502a

    Sep 3, 2009
    "For the pro in all of us."

    Code for "not a pro machine."
  12. macrumors G4

    Oct 23, 2010
    The top-of-the-line Air has been over $1699 for quite some time now.
  13. macrumors 6502a

    Aug 19, 2006
    1700 for a machine that couldn't run a modern game at decent settings at 30 frames per second.....


    I'm a proud owner of a 13" air.
  14. macrumors 6502a

    Jun 23, 2010
    Seriously? The 15" MBP Retina Ad was WAY BETTER! It made me actually want to buy one. This new one is ... meh - strange how to very similar ads can be so radically different. Maybe it's because one is for a crap-speced high priced machine. :rolleyes:
  15. macrumors G4

    Oct 23, 2010
    How so? It has the same processor as the classic 13" Pro. The 13" has never had a discrete GPU, nor has it ever had a quad-core processor. The display is nice. I agree it is a bit pricey, but it is in line with the Air when you consider the full voltage processor and higher resolution IPS display.
  16. macrumors 68020


    May 28, 2009
    Montreal, Canada
    People, calm down with the "Pro" name. The model it will slowly replace was also called "Pro" and didn't have a quad-core GPU or discrete graphics either.

    I agree that Apple should have kept the "MacBook" branding for the 13" MBP after 2008 though. It's just too late to switch back now without creating too much confusion.
  17. macrumors 601


    Jun 26, 2009
    long island NY
    Still confused how a 1700$ "Pro" computer is dual core mean while a 300$ Mp3 player is as well.
  18. macrumors 6502a

    Jun 23, 2010
    Nice :D

    Proud owner of ultimate 11" road warrior here. I REALLY wanted to like the new 13" rMBP. Luckily for us, and my pocket, I don't even want it now :)

    Sold my 15" rMBP and getting 27" iMac :cool:
  19. macrumors 6502

    Dec 4, 2003
    The forgot this tagline.

    Introducing the new 13" MacBook Pro.

    With the stunning Retina display and underpowered hardware.

    For the broke pocket in all of us.
  20. macrumors 603


    Apr 1, 2009
    15 minutes in the future
    The Air doesn't claim to be a pro machine. It's ultraportable and snappy. It's the perfect computer for people like me who need a decent machine that they'll be carrying around a lot. I hope that Apple puts the retina display in the Air next year.
  21. macrumors G4

    Oct 23, 2010
    I have an 11" Air that is $1749 and can't run a modern game at 30fps. I don't really care, since I don't game on my Mac.

    If Apple made an 11" Retina Pro with similar at $1999 I'd be tempted. If I were still using the 13" Air I'd probably also be tempted. However, I'm not sure I want to go back to something heavier than 3 lbs right now.
  22. macrumors 6502a

    Oct 5, 2011
    Southern California
  23. macrumors 68030


    Jan 6, 2009
    They've obviously lost touch. I mean exactly what does making the iMac thinner accomplish. The stand is the exact same size so its not saving any desk space. No one was asking for a thinner ,machine and its not even a portable machine so there absolutely no benefit to it. It also looks really awkward from the side. Not the three quarter view apple only shows on their website. The price also went up and they are now using cheap 5400rpm drives. There's no excuse. 7200rpm 2.5 inch drives are not some sort of hidden mystery. They are all over the place. Apple clearly has no interest in catering to professionals. They clearly emphasize form over function, now to a degree that goes beyond the benefits of a smaller form factor. Even more embarrassing is the fact that the Mac pro is coming up on 4 years without a real update.
  24. macrumors G5


    May 2, 2002
    Who would ever want a retina display in a machine that’s not for hardcore 3D gamers???

    Oh, wait... a LOT of people...

    (I’ll want that and I AM a 3D gamer! But I await the retina Air.)
  25. macrumors G4

    Oct 23, 2010
    It could be that Apple sees the Retina Display as something that makes it "Pro." The 13" rMBP is about 20% heavier than the 13" Air. My guess is that it will be at least 2 years before the Air gets a Retina Display. It requires too big a battery for an "Air" for now.

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