Apple Posts Ten-Minute 'Making a Difference, One App at a Time' Video

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 12, 2013.

  1. macrumors bot

    MacRumors

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    Apple has posted a new entry in its branding campaign, this time a ten-minute piece entitled 'Making a difference. One app at a time.'

    The video looks at how Apple customers are using its technology and third-party apps to make a difference in communities around the world. The first example features an interview with Okari Denzil, a community health nurse in Lwala, Kenya.

    Apps featured in the video include Skyscape Medical Resources, Orthocare's Galileo, Thornton Media's Cherokee Language App, and AssistiveWare's Proloquo2go.

    Article Link: Apple Posts Ten-Minute 'Making a Difference, One App at a Time' Video
     
  2. macrumors 6502a

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    #2
    In between hating Google, enjoy this YouTube video :)
     
  3. macrumors regular

    TimeSquareDesi

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    #3
    Cue "Heal the world... make it a better place... for you and for me and for the entire family..."
     
  4. macrumors 6502

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    #4
    They're smart to disable comments on that YouTube video.
     
  5. macrumors 65816

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    #5
    This is very inspiring but I feel like some of the shots of earth were edited...
     
  6. macrumors regular

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    #6
    Fantastic video. It's great to see stories of how developers Apps are improving lives.
     
  7. macrumors member

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    Jul 21, 2008
    #7
    MMW, there's obviously some stock footage and staged shots. That's almost a prerequisite in any large scale production.

    I enjoyed it. If only Apple did more of this, and less litigation...
     
  8. macrumors 68000

    Ddyracer

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    #8
    They always do

    #
     
  9. macrumors 68020

    keysofanxiety

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    #9
    Lovely advert. Especially the language/verbal one was extremely moving and humbling. I'm definitely enjoying the new direction Apple are going with both their products and adverts. Not ashamed to say I'm a little misty-eyed at the moment. :eek:
     
  10. macrumors 6502

    Chumburro2U

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    #10
    Awesome video.

    Thank you Apple for caring and enriching peoples lives. :)
     
  11. macrumors 65816

    thedeejay

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    #11
    Wow this is touching. I hope you can help more people along the way. Thank you Apple and thank you App Developers
     
  12. macrumors regular

    Jack97

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    #12
    It's this kind of focus that reaffirms my love for apple

    :apple:
     
  13. macrumors 604

    LimeiBook86

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    #13
    A nice moving video that makes you realize how big of an impact in someone's life technology can have. Also kinda surprised to see my hometown in NJ was one of the places they visited.
     
  14. macrumors member

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    #14
    Strangely enough, I really liked the background music that was playing. Shazam didn't return any results. Any ideas?
     
  15. macrumors member

    MacLawyer

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  16. macrumors 6502a

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    #16
    I watched it on the Apple site which uses HTML 5 :)
     
  17. macrumors 65816

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    #17
    Apple should consider switching from hardware/software manufacturing to advertising. The most recent movie clips/commercials have all been very good.
     
  18. macrumors 65816

    crackbookpro

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    #18
    Total brand re-management phase is going on right now at Apple... this is part duex.
     
  19. macrumors 65816

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    #19
    I don't think the movie crew used Apple Maps to find these people though.
     
  20. macrumors 6502a

    AppleMark

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    #20
    Unless I am mistaken, Apple do not make their ads.

    Their adverts have most recently been created by advertising agency TBWA/Media Arts Lab.
     
  21. macrumors member

    Joined:
    May 4, 2013
    #21
    The world is changing quickly

    Remember how only a couple years ago it was unheard of to give a smartphone to kids? Now it's commonplace.
    Remember how in 2010 a souped up ipad 1st gen cost $800+? Now they sell used for under $200.
    The technology we call advanced today will in 5 years be considered cheap and common. Within 10 years it will be commonplace for virtually every human being to be carrying around some type of personal computer.
    Those who are now poor will become powerful and influential.
    It's pretty exciting.
     
  22. macrumors regular

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    #22
    The scene with Enrique made me cry a little bit. So touching.
     
  23. macrumors 6502

    McFreggle

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  24. macrumors 65816

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    #24
    Apple is smart to release this during WWDC. It's a very nice reminder that while they've returned $10B to developers through the app store that many of developer apps have profound even life-changing abilities. This is fuel for developers (and people who want to be developers) pure and simple!. :D

    Nice Apple, very nice!
     
  25. macrumors regular

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    Il
    #25
    I'm so glad i'm not the only one :eek:
     

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