Apple posts their PowerMac G5 Television ad in Quicktime.

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Jul 16, 2003.

  1. macrumors bot

    Joined:
    Jul 5, 2003
  2. macrumors regular

    Joined:
    Feb 12, 2002
    #2
    Nice to see it big and in high res.

    Note to arn... maybe your green "Photo" bar should say "Media". Just a thought... and maybe I should find a better place to post it.
     
  3. macrumors 6502a

    mangoman

    Joined:
    Nov 27, 2002
    Location:
    Second Floor
    #3
    Jeff's in the V.O.! Yayyyy. And I don't think he stutters at all!
     
  4. macrumors 68000

    e-coli

    Joined:
    Jul 27, 2002
    #4
    Eh?

    Disappointing work from Chiat / Day. They're capable of far better work, IMHO.
     
  5. macrumors regular

    Joined:
    Mar 25, 2002
    #5
    ease up

    Apple should ease up on "the worlds fastest personal computer" remarks. Its fast but i really doubt its the fastest.
     
  6. macrumors 6502a

    Billicus

    Joined:
    Apr 3, 2002
    Location:
    Charles City, Iowa
    #6
    I don't know...I kind of like the commercial. I suppose I'd get sick of it if I watched it too many times, though.
     
  7. macrumors regular

    zoozx

    Joined:
    Jul 23, 2002
    Location:
    ca
    #7
    Agreed,
    Apple ads espcially with Jeff GoldBloom ( dump this guy already!) have been sub par for a long time. It's time apple moved on and woke up. Cutting edge this stuff is not.
     
  8. macrumors 68040

    MattG

    Joined:
    May 27, 2003
    Location:
    Fletcher, NC
    #8
    I always love how in these commercials, the wires that power up the computer and monitor are conveniently missing. Is this the new wireless G5? :cool:
     
  9. macrumors 68030

    irmongoose

    Joined:
    Dec 3, 2001
    Location:
    Sometimes Tokyo, sometimes California
    #9
    I'm not getting a thing... all that shows up is the broken Quicktime icon.

    edit: Stupid PithHelmet thing... blocks Apple stuff too! Anyways, looks good... but certainly not the best I've seen.



    irmongoose
     
  10. jMc
    macrumors 6502

    jMc

    Joined:
    Nov 19, 2001
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    London N8, Late-16th Century
    #10
    I think this tells us that there are unlikely to be new keyboards or displays for a while... adverts aren't cheap.
    jx
     
  11. macrumors 68000

    3rdpath

    Joined:
    Jan 7, 2002
    Location:
    2nd star on the right and straight till morning
    #11
    very disappointing ad work...

    uses the same tag line...doesn't differentiate the product from the past g4's.

    not to mention...it just doesn't make sense.

    and c'mon, i think the g5 is beautiful...why spend the bulk of the commercial showing a destroyed house?

    if apple has to go this route, at least use someone edgy like McG or marcos siega to direct it.....lame-o
     
  12. macrumors 68000

    Freg3000

    Joined:
    Sep 22, 2002
    Location:
    New York
    #12
    Does Jeff Goldblum even act anymore? :rolleyes:

    I like the ad mildly, at least we see a glimpse of Mac OS X on the Apple monitor...it's the closest we have gotten in a long time.
     
  13. macrumors 6502a

    Billicus

    Joined:
    Apr 3, 2002
    Location:
    Charles City, Iowa
    #13
    I agree. Sure, the guy is blown away, but they are capable of a much better quality commercial than this one.
     
  14. macrumors member

    Joined:
    May 14, 2002
    #14
    Except for 'Think Different', Apple's commercials since jobs return have sucked and sucked big time. This one is no exception.

    ANy wonder Apple has 2% market share? Their advertising is lame, lame, lame, lame, lame!
     
  15. macrumors regular

    Joined:
    Apr 21, 2003
    Location:
    Planet Earth
    #15
    Too much "image"

    Apple continues to be an amazing blend of style and substance.

    Great looking pcs. Great working pcs. Great looking ads. Great selling... oops!

    That's the problem -- image doesn't see pcs. Price and functionality sell pcs to a large market. Image-based pcs sell to niche markets.

    Did that ad convince 1 single PC user to switch? Did Apple need to advertise to the Apple faithful?

    If Apple really wants to sell computers to Wintel users, it needs to educate the market - not fly past them with some claim to be the world's fastest pc.

    The least expensive PC Dell is selling right now on its TV campaign is $500 after rebate and clocks in at 2.2 gigs. Is the average PC user going to understand why they need to pay more than $2000 for a sub 2-gig machine?

    :confused:
     
  16. macrumors 6502

    Joined:
    Jan 12, 2003
    #16
    Yea, Apple has this problem with advertising. They seem to run ads which amuse people who already own Apple Computers, but do nothing to show things that the product would do to entice people who do not own one to make a purchase.

    At least a few of the PC & PC product manufactures run commercials featuring someone doing things with the product that are intended to get a "I'd like to be able to do that" or "cool, I want that" response out of potential customers.

    This commercial's message seems to be "You'll be blown away!", but what does that mean to someone who does not own an Apple product? You are trying to attract new customers, aren't you Apple?
     
  17. macrumors 65816

    Joined:
    Aug 6, 2002
    #17
    Well, you don't want new/PC users thinking that the G5 will blow them through several walls leaving a path of costly destruction and to cause back injuries by hitting a tree just to use a computer...

    I think the ad format has changed since the new iMac ads, like they were more simple which made them effective (Like the flat panel on an iMac: Jonathan Ive)

    Previous ads did not put the viewer in an "everyday" life, ie. look at the old iMac ads.

    Simple as 1 2 3, and you aren't in an everyday life setting...
     
  18. macrumors regular

    Joined:
    Jan 13, 2003
    Location:
    Marin County (where else?)
    #18
    need to improve

    Apple needs to shock the people watching, not the actor that is being blown out of a house.

    The ad is ok, but Apple is capable of making a lot better commericials. Lets see some graphics.

    Come on Apple. You have the fastest personal computer. Let people know!

    <thought>
    Wouldn't it be funny if we were to see the "dude, you're getting a dell" guy getting blown out of his house. he dusts himself off and says, "dude, that's not a dell".
    </thought>
     
  19. macrumors 603

    nuckinfutz

    Joined:
    Jul 3, 2002
    Location:
    Middle Earth
    #19
    This really is feckin simple

    Simply have Chiat/Day create a 45 second spot that somehow manages to

    1. Show Digital Video Editing on a Mac.

    2. Show tracks being downloaded from iTMS

    3. Show tracks exported from iTunes to iPod

    4. And a cool shot of Expose in Panther

    Smooth segues from each task..as though the process of doing all of these task is fluid.

    End shot with kid on a seqway with ipod and headphones bopping down the street.

    Let's get freakin excited about something here!!
     
  20. macrumors regular

    Joined:
    Jun 30, 2003
    Location:
    Redondo Beach, CA
    #20
    The wrong message?

    Let's hope the G5 solved the wind-tunnel effect...otherwise this commercial is really going to send the wrong message.
     
  21. macrumors regular

    Joined:
    Jan 13, 2003
    Location:
    Marin County (where else?)
    #21
    Re: This really is feckin simple

    You just solved the problem in one post. Hey Apple, read this. (Well, mayble without the segway, that is on the edge of being too much of a geek.)
     
  22. macrumors 68030

    medea

    Joined:
    Aug 4, 2002
    Location:
    Madison, Wi
    #22
    I think the ad was aiming for the PC users, those gaming Alienware kids are sure to think this is a "way cool" commerical....And having an ad like this is not a bad move, all we have been seeing recently are the switch ads and then the powebook, nothing really "exciting" (not that the ad excited me personally) or eye catching.
     
  23. macrumors 68020

    mymemory

    Joined:
    May 9, 2001
    Location:
    Miami
    #23
    That ad is so cheap.

    1. The guy blowing up doesn't have any relation with the computer (I hate when people think I'm stupid).

    2. There is no relationship between the explotion and the computer.

    3. Where are the wires? Am I going to buy a computer without wires? That is what they are selling me.

    Conclution: The ad is fictional, corny and unrealisty that doesn't show in any way the new features of the product, just "a silver box that is powerfull pushing people away".

    You can bet they are gonna change the ad soon because it is very childish.
     
  24. macrumors member

    Joined:
    Feb 22, 2003
    #24
    There is no power cable for the monitor, as it's part of the display cable. Also, I have my powermac up on a desk, and you can't see my cable to the wall.

    Anyways... I agree that we need to show people DOING THINGS with macs in ads. I went on a rant about this for about 30 minutes yesterday.

    Show someone doing a quick video spot on a PowerMac, zoom into the monitor, then out of a TV, showing the same video spot on a TV with people watching. (pro)

    Show someone filming their kid in the pool, then sending a dvd of that to grandma/pa. (home video)

    Show someone hearing a song on the radio, buying it at the ITMS, then listening to it on their iPod biking. (music)

    Give us USE, not product shots! I seriously doubt that chiat/day is coming up with this w/o any direction from Steve.
     
  25. macrumors P6

    wdlove

    Joined:
    Oct 20, 2002
    #25
    I give Apple credit for making TV ads showing off there product. Microsoft really doesn't really try, but I forgot they don't need to they have 95% of the market. There philsophy is if we offer it they will come, no questions ask!
     

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