Apple Pulls iOS App over External Subscription Links

Discussion in ' News Discussion' started by MacRumors, Dec 2, 2011.

  1. macrumors bot


    Apr 12, 2001

    TechCrunch notes that Apple has removed online dating service's iOS app from the App Store over violations of the company's in-app subscription requirements. The app had allowed users to sign up for subscriptions to the service through an external link in the app, a mechanism that is no longer permitted by Apple as it has sought to drive usage of its in-app subscription services that sees Apple taking a 30% cut of revenues. can satisfy Apple's requirements either by offering an in-app option via Apple, which would result in Apple taking its 30% cut, or by simply omitting any links to external payment mechanisms. Under the latter scenario, users would have to know to visit the full site to sign up for a subscription, an extra step for users which may reduce the number of new subscribers but one that would enable to avoid having Apple skim off 30% of subscription revenue from the app.


    Apple had originally announced that the new in-app subscription requirements would go into effect on June 30th, but the company offered a grace period as it worked with some developers to help them meet the guidelines. Some developers and content providers such as the Financial Times ultimately decided not to adopt Apple's guidelines, and Apple has in those cases removed the apps from the App Store.

    It is unclear why it took Apple five months from the official start of the new guideline enforcement to take the app down. The app was originally introduced back in March 2009 and had been receiving regular updates, but the most recent one had appeared in early June ahead of Apple's new policy implementation. may simply have been avoiding submitting any updates or investing further in the app while it either discussed options with Apple or hoped to remain under Apple's radar, but it seems that Apple has decided that the best way to encourage compliance was to remove the app for the time being.

    Article Link: Apple Pulls iOS App over External Subscription Links
  2. macrumors 68030


    Dec 14, 2009
    Understandable. Good thing the Safari browser is good enough to use in the meantime.

    Great app though. Used it to find my fiance. :D
  3. macrumors newbie


    Nov 30, 2011
  4. macrumors 6502a


    Jun 21, 2003
    West Virginia
    What a terrible practice Apple is doing with this.
  5. macrumors 6502

    Jul 6, 2009
    How is Netflix allowed then, since that is subscription based?
  6. macrumors member

    Jun 18, 2008
    how is it a terrible practice?

    those are apple's rules in their store. if a certain company doesnt want to follow
    it, they can take their business elsewhere
  7. cire, Dec 2, 2011
    Last edited: Dec 2, 2011

    macrumors 6502

    Jun 21, 2007
    I agree with you! I think it is horrible that McDonald's doesn't allow Burger King to sell the Whopper in their lobbies! How DARE they obstruct free enterprise. It's just Apple and McDonald's and Walmarts and Targets and Sears and and MacMall's (continue with any company you can think of)'s greed that makes them come up with policies that prevent other companies from selling in their business!

    Down with the 1%!!!! Oh...and pay my student loans for me while your at it!


    AFAIK, you can't sign up for Netflix through the app. That's the point. You need to be a preexisting customer.
  8. macrumors 6502a

    Mar 24, 2010
    Think of how many of us men won't get laid because of this. Way to go :apple:

  9. macrumors 65816


    Apr 2, 2009
    they aren't you can only use the netflix app if you already have an account.
  10. macrumors Pentium

    Jun 22, 2009
    Netflix doesn't allow you to subscribe IN APP.

    And I am sure it took 5 months for Apple to realize the "breach" because there are thousands and thousands of apps in the marketplace. I am sure they are either reviewing all in their due time or relying on users/competitors to report offending apps.
  11. macrumors 603


    Jul 3, 2002
    Middle Earth
    #11 sucks.

    No big loss. They need to pay to play.
  12. macrumors 6502

    Mar 27, 2009
    Exactly, how dare Apple tell me I can only use nails with their hammer if I pay Apple a 30% surcharge on each nail. :rolleyes:
  13. macrumors regular


    Nov 3, 2010
    I still think this whole in-app purchasing thing is a raw deal and frankly, it sucks.
  14. macrumors 603


    Jul 3, 2002
    Middle Earth
    This makes absolutely no sense. DO OVER

    Why? in-app purchases give you the ability to enable extra features in an app without having to blindly buy all the features. It's giving you choice.

    As for Apple taking a cut of the transactions that makes sense. They've cultivated the app stores and have millions of users with Apple ID backed via credit cards. Why would they let companies come to the table ..get free marketing and cut them out of the process.

    The choice is rather simply. Gain access to millions of customers who are proven to spend on technology for a 30% fee or take your business elsewhere.
  15. macrumors G5


    May 2, 2002
    Not to mention, Apple’s rules have an upside: if all subscriptions are handled the same way, and it’s the same as your music and app buying (rather than giving your credit card out in random ways to many random companies) then the subscription process is very consistent, secure, trusted, and user-friendly. Now, it’s not friendly if the company chooses not to participate, but that’s their choice. would probably stand to make a lot of money AND please their customers* if they’d change their mind.

    Most of what Apple does is for the sake of users first, and developers come second. User experience—not a 30% cut of subscriptions—is how Apple makes nearly all of its money!

    * Well, maybe not please their customers :p Online dating is pretty close to a scam that preys on a bottomless resource: loneliness! False hope in exchange for a piece of your income :) (I haven’t tried Match, but I’ve tried others. And I have friends who have been burned by Match for no result.)
  16. macrumors 68030

    Oct 24, 2003
    The Amalgamated States of Central North America
    All glory belongs unto Apple
  17. macrumors 68000


    Mar 10, 2003
    I guess Apple and weren't compatible.

    :):):) LOL. I can't stand it! :D:D:D Stop! ROFLOL!
  18. macrumors 68020


    Apr 21, 2010
    When browsers become capable of running rich 3d graphics and sound, OS-dependent apps will be only needed in some critical applications. So AppStore will be just one more site where people buy stuff. SJ's "dream" of having HTML5 Flash-like content will affect negatively the AppStore business.
  19. macrumors 6502a


    Jul 28, 2010
    Isn't where all the fat girls go to find a guy?
  20. macrumors 6502

    Jun 21, 2007
    That is not a good analogy. More like having to have my doctor buy my hip implant...why can't I just go down to Walmart and pick one up and bring it with me to my surgery. I hear there are some good bargains on Craigslist.
  21. macrumors 603


    Jul 3, 2002
    Middle Earth
    One can only hope but it took Apple stonewalling Adobe just to get rid of Flash on mobile devices. I'm not too sure i'm placing my faith in the Web to deliver great user experiences.

    The app store has shown the consumers want consistency and great access. The web can offer great access but fails a bit on the consistency (i.e multiple websites, logins, payment processing etc)


    No that's plenty of fish lol
  22. macrumors demi-god


    Feb 26, 2011
    New England, USA
    So, only the men who use the service get laid?

    The women who use the service don't get laid?

    By that logic, if only the men get laid... not getting laid...ah....who are the men screwing?

    (OMG- other men!!???):eek:

    :rolleyes: ;)
  23. macrumors 6502

    Jun 21, 2007
    OT: Interesting chart here. I notice it started in 1971. So I looked up the graph for the budget deficit. Surprisingly, it began to balloon around the same time. I posit that that lost productivity is going to finance our government endless appetite for american's hard earned cash. Just a thought.
  24. macrumors 65816

    Jul 11, 2008
    While I think it is a pretty large cut its well within Apples right to do it as it is their App store.
  25. macrumors G4


    Feb 5, 2009
    They pulled an app. So what. And a dating site app or whatever, on top of that. Big loss!

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