Apple Raising Notebook Orders Ahead of Likely Launch at WWDC

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 20, 2013.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    Digitimes briefly reports that Apple will be releasing updated notebooks "in the near future", with supply chain sources indicating that Apple's orders will rise 20% in the second quarter compared to first-quarter production.
    Claims of a 20% increase in orders come less than a month after the site claimed that orders would see a 10% increase for the quarter, although overall notebook shipments for 2013 are expected to be flat or only slightly higher year over year due to a lack of major updates and a weak PC market.

    [​IMG]
    Late last month, KGI Securities analyst Ming-Chi Kuo reported that an update to the MacBook Air and MacBook Pro lines would be a highlight for next month's Worldwide Developers Conference (WWDC), which kicks off on June 10. Kuo had previously believed that Apple would consolidate its MacBook Pro lines into an all-Retina lineup in mid-2013, but he now believes that continued popularity of the non-Retina models has led Apple to push back its consolidation plans for the time being.

    Kuo indicated that updated models of the non-Retina MacBook Pro and MacBook Air should ship relatively soon after WWDC, with updated Retina MacBook Pro models shipping somewhat later due to constraints on display production.

    Article Link: Apple Raising Notebook Orders Ahead of Likely Launch at WWDC
     
  2. macrumors 6502a

    AppleMark

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    #2
    Very interested to see the price points of a consolidated retina line up. May be time to upgrade my Macbook...
     
  3. macrumors 603

    ArtOfWarfare

    Joined:
    Nov 26, 2007
    #3
    But what about the Mac Pro!?
    Tim Promised! He Pinky Promised!
    Tim can't back out of Pro Pinky Promise!
     
  4. macrumors 65816

    JaySoul

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    #4
    Ryan Gosling and Rachel McAdams will be happy at this news.
     
  5. macrumors regular

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    Sep 12, 2012
    #5
    I'm looking forward to this upgrade and going to purchase my fist Macbook Air when the new model becomes available.
     
  6. macrumors 604

    bushido

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    #6
    phew no redesign :D i dont care as much about the hardware, i dont even notice much of a difference between my C2D mbp and my i5 rmbp since both have a SSD
     
  7. macrumors regular

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    May 24, 2012
    #7
    A "The Notebook" reference .... really?!
     
  8. macrumors 6502a

    JayCee842

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    Jan 21, 2013
    #8
    I can't wait to get my hands on one of these baby's! :)
     
  9. macrumors 65816

    JaySoul

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    #9
    No remorse.
     
  10. macrumors 6502a

    tardman91

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    #10
    I hope they drop the prices on the Airs.
     
  11. macrumors 68030

    Yebubbleman

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    #11
    The 15" non-retina will be discontinued, especially if they release an integrated graphics-only model 15" retina at the $1799 price-point occupied by the last surviving 15" non-retina model and especially if Haswell's higher-end integrated graphics are as GT 650M equivalent as people are saying. The 13" non-retina will more an likely stick around in some form or another, due to popularity and the sensitivity of it being Apple's most popular computer. The writing for all of this is on the wall.
     
  12. macrumors 68040

    KdParker

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    #12
    Looks like the mac pro people will be left out again :(
     
  13. macrumors member

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    May 11, 2012
    #13
    This is purely cosmetic, but for some reason, I'm hoping for a black-bezel screen on the new Airs.
     
  14. macrumors 601

    Prof.

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    #14
    Apple will alienate a lot of their customers who like upgrading their computer throughout the life of the product, such as myself. Unless they want to lower the price of upgrading the SSD's of the retina models, they shouldn't discontinue the non-retina MBP.
     
  15. macrumors 6502

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    #15
    Apple's walking a thin line here with the Mac Pro. They have an opportunity to completely ruin that market for themselves like they did with Final Cut, but they already caused some serious damage. I don't know why they are neglecting it so much for these many years. Same goes with the display they offer. They upgraded their Macs with USB 3.0, but the display offers no USB 3.0 'til this day. Here they have probably thousands of users like me, waiting to purchase these top of the line systems, and they are just sitting there, counting their money, and iPhones, forgetting about the loyal users who brought them up to this point in the first place.
     
  16. macrumors 68000

    cclloyd

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    #16
    I already hate the comments on this thread.
     
  17. Quu
    macrumors 68000

    Quu

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    #17
    Exciting :D I can't wait to put my order in.
     
  18. macrumors 68030

    skaertus

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    #18
    Finally some news on this matter. I hope Apple releases Haswell versions of all laptops in June (fingers crossed). I really, really wish they are unveiled in June and not later the year...

    I sympathize with those waiting for the Mac Pro and it would be nice if Apple showed them some love too. As for me, I'll never buy a Pro anyway, as I'm not willing to spend north of 5,000 on a desktop anyway.
     
  19. macrumors regular

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    #19
    Thanks for informing us.
     
  20. macrumors 6502a

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    #20
    A bad idea

    That wouldn't be such a great idea. While the rMBP has a fantastic screen resolution, that's all it offers. It removes important features for many users (matt screen option, physical ethernet, optical drive, the ability to upgrade storage and RAM) and is just less flexible in every day use. If I were buying a new laptop now and the only choices Apple had were the Air and the rMBP, I'd buy a Thinkpad! Sorry Apple, but lighter and thiner doesn't help me get my job done.
     
  21. macrumors regular

    Koulie

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    Melbourne, Australia
    #21
    Same here! If it is announced at WWDC and released on the same day, it will coincide with the end of my Semester exams :)
    So hopefully I will get a nice holiday present (at a hefty price).
     
  22. macrumors 68040

    Gasu E.

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    #22
    You infer that from an article on a totally different product line?
     
  23. macrumors 68030

    Krazy Bill

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    #23
    I honestly hope that OSX 10.9 will make more of a "bang" than Haswell at WWDC
     
  24. Thunderhawks, May 20, 2013
    Last edited: May 20, 2013

    macrumors 68030

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    Feb 17, 2009
    #24
    Another product line that has matured to a point that only spec upgrades will be happening. (Hence sales are flat)

    Besides thinner, lighter etc, what else can ALL notebook manufacturers do?
    (More dockability?)

    With the build quality and what most users do with these products, it can be a long time before one really NEEDS an updated MBP.

    My MBP 17" is from 2008 and counting. Still excellent for what I do, but I'll check out Haswell and the line up if it's really really great (As in much much faster, maybe with a fusion drive set up, etc.)

    If it's not: Hello Refurb store! and buy another 5 years of an MBP.
     
  25. macrumors regular

    Keane16

    Joined:
    Dec 8, 2007
    #25
    I don't know anyone (friends, family, colleagues) who has updated a laptop computer.

    I think unfortunately your "a lot" is nothing more than a niche of Apple's users.

    I'm not doubting for a second that there are people, who no doubt do some serious work on their laptops, and they need to update their machines every so often. But Apple has ever increasingly targeted the larger consumer space.

    I'd love the hard stats if anyone has them.
     

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