Apple Ramping Up New MacBook Air Production in July [Update]

Discussion in ' News Discussion' started by MacRumors, Jun 23, 2011.

  1. MacRumors, Jun 23, 2011
    Last edited by a moderator: Jun 23, 2011

    macrumors bot


    Apr 12, 2001


    According to Digitimes, Apple's notebook supply chain will "run in full gear starting" in July in order to meet production of the new MacBook Air models. Apple is said to be expecting to take delivery of over 8 million* MacBook Airs in the 3rd quarter. According to Digitimes, this represents a doubling over the previous quarter.
    The sources also reaffirmed what has been expected -- that the new MacBook Air will feature OS X Lion and support for the Thunderbolt interface.

    Note that this contradicts previous rumors that Apple had already ramped up MacBook Air production. The July ramp-up seems more likely if you are to believe that the MacBook Air will ship with OS X Lion. OS X Lion has not yet seen a final Golden Master build yet. In order to pre-install OS X Lion on MacBook Airs, Apple would presumably have to hit this milestone. Note that separately we have heard that Apple is tentatively targeting the 3rd week of July for the MacBook Air launch, but that this date could always change.

    *Update: Digitimes' 8 million MacBook Air Q3 estimate is questionable since this represents twice as many Macs (all kinds) Apple shipped in Q2 2011, casting doubt on the specifics of this report.

    Article Link: Apple Ramping Up New MacBook Air Production in July [Update]
  2. macrumors member

    May 13, 2008
    The latter half of 2011 is shaping up to be a rather eventful time for Apple. I'm looking forward to all of the new developments.
  3. macrumors 6502


    Jul 26, 2004
    Penn's Woods
    Looking forward to the new MBA specs and any surprises they "sneak" in...
  4. macrumors 601


    Feb 4, 2004
    Florida Resident
    I hope the display is updated along with the Air.
  5. macrumors regular

    Jul 27, 2008
  6. macrumors G5


    May 2, 2002
    Can’t wait. By the way, I know there are people (like me!) who are disappointed that the Air lost the lighted keyboard (for size, price, power, who knows). But there’s a test you should try on a lighted-keyboard Mac sometime:

    1. Darken the room completely. Even turn the screen itself down almost to off.

    2. Turn the key lights off completely. You won’t be able to see the letters anymore! When unlit they are gray (not even white) and that just can’t be seen well on a black key in near-darkness.

    3. BUT notice that you can still see the silver aluminum spaces between the keys just fine. The key-shapes are clearly visible, because metallic silver reflects even a little bit of screen light.

    The good news: the current Airs don’t have gray-on-black letters like the ones on the lighted keyboards. They have metallic silver letters, and are MUCH easier to see than the old keys when unlit.

    And they achieve visibility with no power usage, so in some ways it’s an improvement. Just not as cool :)
  7. macrumors member

    Jan 30, 2011
    I hope there is an option for a matte screen.
  8. macrumors 68020


    Sep 24, 2008
    Blazer town!
    I hope eventually APPLE will ship MacBook AIR :eek:
  9. macrumors P6


    Feb 3, 2005
    Right side of wrong
    looking forward to the update to the Air. i might just get me one this time. please give us 4 gb of ram standard!
  10. macrumors 6502a

    Jan 27, 2005
    Sure, as long as we get the upgrade option to 8 I don't care!
  11. macrumors 68020


    Sep 24, 2008
    Blazer town!
    Number of units are still possible with lowered price of MBA, MB ...

    i still think there will be some price adjustment - that is the reason Free iPod touch promotion is cut for students .
  12. macrumors regular

    Jan 26, 2011
    Backlit keyboard is cool but I'd really like to have optical audio out in the headphone jack.

    I'd also like a pony.
  13. macrumors regular


    Aug 4, 2010
    Burlington, VT
    Me too, especially if they do come out with the black versions as is being reported!! If it gets a backlit keyboard, sign me up!
  14. macrumors 68000

    Jul 3, 2009
    Ponies poo alot more than you'd think. Stick with the Air.
  15. macrumors 6502a

    Jan 24, 2011
    Here's hoping for backlit keyboard also! +SB, +Thunderbolt, +Retina display, whoops did I say that?
  16. macrumors 65816


    Oct 31, 2006
    With the volume Apple will be expecting to sell (huge to be specific) they should not have too much heartburn over putting in a backlit keyboard and making 4GB RAM as standard.

    With the SSD it doesn't make as huge difference with 2GB RAM when the Air is swapping out memory but it still does become sluggish a little quite too easily.
  17. Moderator


    Staff Member

    Feb 1, 2005
    Land of 10,000 Lakes
    That was actually really funny to read. It was almost like an improv everywhere sketch or something ;) .

    On that note, my hope is they have proper production levels to meet the demand. I am set to buy a newer Mac Laptop, I want something smaller than my 15", and iHope™ it is priced well to boot!
  18. firewood, Jun 23, 2011
    Last edited: Jun 23, 2011

    macrumors 604

    Jul 29, 2003
    Silicon Valley
    Maybe Apple plans on a steep price drop that will greatly increase MBA sales volume. Apple has a huge economy of scale to keep manufacturing cost down at nearly netbook levels.

    Done. The MBA display is already much closer to the MBP matte display than any glossy display. I use my MBA during the day with my back to a large picture window. No problems.
  19. macrumors newbie

    Feb 24, 2010
    ^^agreed! that was the one missing feature that was a deal breaker for me. there's no point in my having a LAPtop if i can't type in my favorite URLs in the dark. :eek:
  20. macrumors newbie

    Sep 26, 2010
    I just wish apple offers more colors for it's users. Sure keeping the color consistent is a good symbol for what the company represents, but lately, i've been seeing way too much alum mbp and it's just annoying. No originality at all, same old designs. No matter how good the design is, too much of anything is never good...
  21. macrumors newbie

    Feb 24, 2010
    so u'd like to see like colored/tinted aluminum? or abandon the aluminum altogether for another material that allows for diff colors?

    diff colors might be fresh. ..
  22. macrumors regular

    Jun 15, 2011
    I am just hoping they wont put Intel graphic card as they do in 13 inch MBP.
  23. SqB
    macrumors 6502

    Jan 14, 2008
    Northern Colorado
    Probably not too likely from a company who's CEO wears the same clothes every day.
  24. macrumors 68030

    Oct 24, 2003
    The Amalgamated States of Central North America
    I actually don't mind glossy and would like to see glass on the MBA, as it is so easy to clean and more durable. I can see the problem if you use it outside--my MBP with glass is almost impossible to use outside. But even with a matte screen it's not a great experience using it outside anyhow, and I never do use mine outside, except for the odd occasion, which has been so infrequent I didn't mind the squinting. I think the durability and the cleaning ability make up for the glare.
  25. macrumors regular

    Jun 19, 2003
    Thunderbolt would likely mean Target Disk Mode for the first time on a Macbook Air. Very important on a sealed onboard Solid State Hard Drive machine.

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