Apple Refreshes 'Start Something New' Campaign Worldwide

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 29, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple has reintroduced its "Start Something New" campaign ahead of New Year's Day in the U.S., Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Netherlands, New Zealand, Philippines, South Korea, Spain, Sweden, Switzerland, U.K., Vietnam and several other countries worldwide.

    [​IMG]

    "Start Something New" features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.

    Apple has also shared individual profiles for each new work and artist on its website:

    - Painting fluid landscapes by Lu Jun, China
    - Painting with dots by Lieu Nguyen, Vietnam
    - Chasing wild vistas by Emma Phillips, Australia
    - Illustrating nature through its details by Tiffany Bozic, USA
    - Drawing with light by Darren Pearson, USA
    - Shooting from a new perspective by Bernhard Lang, Germany
    - Visualizing the power of gravity by Greg Barth, UK
    - Cultivating a different kind of rose by Kahori Maki, Japan
    - Composing a sense of wonder by Jake Sargeant, USA
    - Seeking color in the streets by Brian Lotti, USA
    - Capturing the texture of movement by William Hundley, USA

    Apple ran a nearly identical campaign in December 2014, starting in Japan and later expanding to the U.S. and other countries.

    Article Link: Apple Refreshes 'Start Something New' Campaign Worldwide
     
  2. chriscrk macrumors 6502

    chriscrk

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    #2
    How about they start some of those new Skylake Macbook Pro's?
     
  3. pietzelfde macrumors newbie

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    Jul 25, 2011
    #3
    I want iDVD back again and WORKING !!!

    [​IMG]


    Apple has reintroduced its "Start Something New" campaign ahead of New Year's Day in Australia, India, New Zealand, South Korea, Vietnam and other countries in the Asia-Pacific region. The campaign will likely be expanded to the U.S., Canada, Europe and other regions soon.

    [​IMG]

    "Start Something New" features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.

    Apple has also shared individual profiles for each new work and artist on its website:

    - Painting fluid landscapes by Lu Jun, China
    - Painting with dots by Lieu Nguyen, Vietnam
    - Chasing wild vistas by Emma Phillips, Australia
    - Illustrating nature through its details by Tiffany Bozic, USA
    - Drawing with light by Darren Pearson, USA
    - Shooting from a new perspective by Bernhard Lang, Germany
    - Visualizing the power of gravity by Greg Barth, UK
    - Cultivating a different kind of rose by Kahori Maki, Japan
    - Composing a sense of wonder by Jake Sargeant, USA
    - Seeking color in the streets by Brian Lotti, USA
    - Capturing the texture of movement by William Hundley, USA

    Apple ran a nearly identical campaign in December 2014, starting in Japan and later expanding to the U.S. and other countries.

    Article Link: Apple Refreshes 'Start Something New' Campaign in Multiple Countries[/QUOTE]
     
  4. pietzelfde macrumors newbie

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    Jul 25, 2011
    #4
    Nice items, thank you, but would APPLE please give me back the good old iDVD or DVD Studio Pro for the people outside the Apple offices still want DVD's to be burned. Millions are banned from the dvd burning, for we are forced by Apple to reject these items. Please return back to the good old programs. P L E A S E !!
     
  5. Rogifan macrumors P6

    Rogifan

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    #5
    Do any of these feature Apple Pencil? Apple did that great Shot on iPhone 6 campaign; I'd love to see a similar campaign except using Apple Pencil artwork.
     
  6. Avieshek, Dec 29, 2015
    Last edited: Dec 29, 2015

    Avieshek macrumors regular

    Avieshek

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    India
    #6
    Wonder how would they start in India since they 've no official Apple stores.

    On the other note, JDI (Japan Display Inc) have announced the production of OGS (One Glass Solution) displays as the next or 2nd generation LCD LTPS panels, commencing from January 2016 allowing for borders as thin as 0.5mm and 10-bit colour saturation which actually shows what the 2016 iPhone 7 is getting ready for.
    Though OGS display is not completely new and unused tech as its been already used among Chinese manufacturers (like Yu Yutopia) with availability of Corning's CONCORE Glass through Sharp.
     
  7. JeffyTheQuik macrumors 68000

    JeffyTheQuik

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    Charleston, SC and Everett, WA
  8. thirteen1031 macrumors 6502

    thirteen1031

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    #8
    This one: http://www.apple.com/in/start-something-new/nature-illustration/

    It's my fave of the ones featured and, if you go down a little, you'll see it was all done with the pencil (and the iPad pro, of course).
     
  9. ThunderSkunk macrumors 68020

    ThunderSkunk

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    Colorado & Ontario
    #9
    All the art created by all the people of the world should be archived with the millennium clock.

    ...that way, when alien archaeologists excavate the overgrown ruins of earth, they can see this foul, savage species was actually capable of producing something redeeming, of lasting value. ...not that it valued it at the time...
     
  10. MacLC macrumors 6502

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    Oct 18, 2013
    #10
    The rose from Japan did and at least one more. The campaign seems more self-promotion for the artists than educational though. Kind of like friends' wedding photos. Half the "story" is about the photographer and it takes away from the story.

    For that matter, Bento and iWork need to work again... FileMaker used to be awesome. Bento was nifty even if niche. They really have let it go from a must have (for those in the field) to laughably inadequate. Numbers used to do numbers around Excel (except with file compatibility) but now Excel is easier to use. Please Apple, don't make us switch.
     
  11. thirteen1031 macrumors 6502

    thirteen1031

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    Mar 23, 2004
    #11
    It didn't feel that way to me at all. To the contrary, the pictures demonstrate what can be done with the devices that we might not have imagined they could do (thus, educating us that way). AND each page shows how the artist did what they did with their phone or iPad--de-mystifying it so that we know we might be able to do something similar. And, finally, each one has a link to the apps or things that helped create the work of art. So the page educates us in the tools that can transform the phone or iPad into something more.

    Now, granted, there are some images there that the average person couldn't do without either real artistic talent (the birds) or some extra "tools" that are out of range for us (a helicopter). But the idea is to demonstrate that the tools we can get our hands on can take any of us farther than we thought we could go in creating artistic images. (What, by the by, would you have used to capture a viewers attention and get this across--if not art/images like these?)

    I think this promotion does what it sets out to do. And that it *does* educate us in how to create our own works of art...as much as it can given that it has to be relatively short and sweet and not an art or photography class.
     
  12. SesameWasher macrumors regular

    SesameWasher

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    Nov 22, 2015
    #12
    yes
     
  13. SesameWasher macrumors regular

    SesameWasher

    Joined:
    Nov 22, 2015
    #13
    Felt this should be a good thread that many won't really cares about.
    People would rather argues that iOS 9 did a horrible job in the iPhone 4s or what's next in the market.
    That doesn't sounds like "think different" to me. Computers were created for doing things, you know, not arguments.
     
  14. elsonarah macrumors newbie

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    Dec 29, 2015
    #14
    I'd love to see a similar campaign except using Apple Pencil artwork.[​IMG][​IMG]
     
  15. lowendlinux Contributor

    lowendlinux

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    #15

    OK:

    Stallman.jpg
     
  16. normaneo macrumors newbie

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    #16
     
  17. normaneo macrumors newbie

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    Sep 25, 2015
    #17
    Art and artists aside, the "Start Something New" page is horrible. The UE on my MacBook stinks, jogging all over the place to get to and stop on a single image. NOT simple, easy or Apple. It's a little better on my iMac's larger screen, but still not great.
     

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