Apple Regains Market Share in Some Countries with Strong iPhone 5s Sales

Discussion in ' News Discussion' started by MacRumors, Apr 28, 2014.

  1. macrumors bot


    Apr 12, 2001

    Research firm Kantar Worldpanel has released a new report (via TechCrunch) highlighting worldwide smartphone sales over the January-March period, finding that Apple has regained share in markets such as Europe, Japan and Australia due in part to the strong sales performance of the iPhone 5s.

    Apple's total market share in Japan, Australia, and Europe hit 57.6%, 33.1%, and 19.2%, which are increases of 8.6%, 2.0%, and 0.1% compared to the same timeframe last year, respectively. In the United States, Apple's market share was at 35.9%, which was down 7.8% compared to the 43.7% market share it held a year ago.

    However, Sunnebo noted in a prior Kantar report highlighting smartphone sales over the August-October 2013 period that customers in the U.S. generally react better to "full releases" like the iPhone 4 and iPhone 5 than "incremental" updates such as the iPhone 5s and the iPhone 5c. Apple is expected to release a larger-screen iPhone 6 this year with new features including a thinner profile, faster A8 processor, Touch ID fingerprint sensor, and an improved camera with optical image stabilization.

    Meanwhile, the iPhone's surging popularity in Japan has continued in the months following its debut on the country's largest carrier, NTT DoCoMo:
    Despite its solid market share in numerous countries however, the iPhone continues to face challenges from Google's Android platform, which had its market share continue hover above 70% in many markets. Microsoft's Windows Phone also increased its market share, with the platform even holding a 4.3% advantage over iOS in Italy.

    Article Link: Apple Regains Market Share in Some Countries with Strong iPhone 5s Sales
  2. macrumors newbie

    Jun 16, 2013
    "... countries such as Europe..."? Seriously?:p
  3. macrumors 68030


    iPhone6 may change these figures even a bit more in Apple's favor.
  4. macrumors 6502

    Sep 12, 2009
    Beaumont, CA
    Apple Regains Market Share in Some Countries with Strong iPhone 5s Sales

    I honestly thought that Apple's market share in Japan was around 70 percent or something.

    It seems that Apple's market share in most countries is decreasing rather than increasing so the headline is misleading.

    But from the earnings report, that's not a huge problem, as the overall number of iPhones sold has increased and Apple is still raking in more money than anyone else.
  5. macrumors 604


    Mar 26, 2008
    also a bit silly to compare Japan to the whole continent of Europe lol
  6. macrumors member


    Sep 13, 2012
    I apologize for the error! I've been going back and forth between "market" and country" too often, it's been fixed now!
  7. macrumors 6502

    Mar 23, 2014
    Porto, Portugal

    So because YOU were thinking something else, everybody else is wrong? Besides, market share by itself is meaningless.

    I'm sad about this. I wish Apple was losing market share faster so they would release another iphone line with a bigger screen sooner. Oh well.
  8. macrumors 6502a

    Mar 16, 2012
    Cupertino, CA
    The Big-Screen iPhone 6 will sell like hotcakes.
  9. macrumors 6502

    Sep 12, 2009
    Beaumont, CA
    Umm, I was just expressing that I had wrong presumption based on a misreading of an earlier story (below). I didn't say anyone was wrong except for myself...

  10. macrumors 65816

    Oct 22, 2009
    Variation from country to country or from market to market may be due to a number of factors, but one of the big ones is what the telecom carriers are promoting in any given quarter.
  11. macrumors 6502a

    Jan 24, 2010
    Why is Touch ID always classed as new feature when mentioning the iPhone 6?
  12. macrumors newbie

    Apr 9, 2014
    The iPhone price in Italy has gone every year higher and higher.
    I think (no, i am sure) it is the most high in europe.
    The 16 Gbyte costs 729 euro it is 1011$ ( yes over 1000$ ! )

    Given the econimic crisis here, it is perfectly normal that apple is loosing such big shares.....

    The price seams to be a carrier request to force people in 30 month contract for 30 euros per month, beacause here in italy the "contract phone" were such a small part of the mobile business witch is strongly attached to the pre-paid sim model.

    30 month, not 24! Apple is a victim or simply decided to not look at what carriers decided to do ?
  13. macrumors member

    Jan 18, 2010
    Only 19% in Europe? Why is Apple weak here? It's a rich, Western economy with affluent consumers (compared to developing markets) nearly always paying more for American electronic goods than Americans do (eg Adobe software, Microsoft software, Apple hardware and so on). Maybe that's the problem?

    Or perhaps Apple just doesn't understand the European way of doing things. Whatever, they seriously need to address this issue; a difference of 35% to 19% is just too big.
  14. macrumors regular

    Aug 10, 2008
    Quite true. The 76% sales figure for Japan was for the month of the iPhone 5s/5c launch. A breakdown of annual sales would be a better indicator of overall gains or losses.
  15. cdmoore74, Apr 28, 2014
    Last edited: Apr 28, 2014

    macrumors 68000

    Jun 24, 2010
    Last year I once believed that as well but after owning the the iPhone 5s I jumped right back into the lap of Android. I think many people will do the same for iPhone 6 once they get over the hardware honeymoon because iOS is very lacking compared to Android and iTunes is an unnecessary evil. If you grew up with Android during the iOS golden years you will start to see all the negatives of IOS.
  16. macrumors 6502a

    Nov 30, 2013
    Once again, marketing and advertising rules it all.

    iOS looks more and more like 90s Windows.
  17. Moderator


    Staff Member

    May 3, 2009
    Interesting though the 5S is getting a little long in the tooth (for cell phones). I'm waiting to see if Apple really does introduce a larger iPhone later this year.
  18. macrumors regular


    Feb 25, 2011
    Dresden, Germany
    I don't believe that. I am in need of a new phone since half a year and I was really open to Android. But I found it not pleasing at all. I like to have hardware and software from one company. So I will wait on the new, bigger iPhone. And I think a lot of others will switch back to the iPhone since there is a bigger screen and iOS 7 has been fixed.
  19. macrumors 6502a


    Jul 3, 2013
    Aren't they just comparing it to the big 5? Not the whole EU? Or has the EU finally gone crackers in the face of falling apart and decided to turn us finally into its dream of a single nation? :rolleyes:

    Germans are ridiculously money conscious. Unless you really do have loads of spare cash there then they will always choose a cheap and functional Android. Here (UK) every idiot just buys stuff on finance and contracts, just like in the US.

    Italy and Spain are broke so no surprise market share is low.

    Interesting how well they are doing in Japan though.
  20. 2ms
    macrumors 6502

    Nov 22, 2002
    iPhone in Italy

    The price is a factor, however I am convinced that the main reason iPhone's sell so unusually poorly in Italy is how unusually poorly they are represented in stores in Italy.

    If you go in to any major electronics chain store in Italy, all the iPhones are uncharged, ugly screen protectors half peeled off, generally looking like pieces of **** stuffed into a back corner. Meanwhile, you see huge bright white Samsung showcases surrounded with all kinds of promotional stuff and all the staff hovering around dying to sell Samsung products. It's almost comical.

    I am convinced that Apple would be better off not selling devices under such conditions at all. It makes Apple look like pathetic loser getting utterly crushed by uber awesome Samsung :rolleyes: And for no reason other than that whoever is in charge of Apple's retail presence in Italy is apparently incompetent.
  21. macrumors 68020


    Jun 22, 2006
    The thick of it
    Actually, Android looks more and more like the '90s Windows. It was inspired by Apple, is generally cheaper and now dominates the market. And just as with that PC analogy, for many people iOS still offers a better experience.
  22. macrumors regular

    Oct 6, 2013
    Rather looks like a pretty mixed bag to me... But if you (or Apple) want to adopt a "glass-half-full" approach that's fine.

    Meanwhile, IIRC, Italy is the first major Western market where WP > iOS. Will be interesting to see how the iP 6 performs in EU; but I guess its price will (again) be an issue :eek:

    Two questions to the forumers:
    - How do these figues look like in India?
    - What's the prevalent mobile phone pricing/contracting scheme in Japan? The iP's performance there looks unreal :apple:


    I know it's hard to believe from a Swiss persepective, but there has been a violent economic crisis in most European countries --> read: unenployment and stagnating buying power...

    In addition (again in contrast to CH) the market share of mobile phone sold w/o subsidies is becoming bigger and bigger.
  23. macrumors G5


    Nov 14, 2011
    Huh? :confused:
  24. macrumors 68000


    Mar 12, 2007
    Manchester, UK
    Yep, it's still an evolution of the 4 really.

    Everything should rocket when the 6 comes out in September.
  25. macrumors member

    Aug 30, 2006
    The iPhone sales model seems (from my perspective) to be heavily modelled after the USA model of carrier subsidies.

    In a short story the iPhone costs around 900 something USD (almost 1000) around here. I'm talking about the 5s which everybody recognises as the real iPhone. The 5c has almost the same prices and the 4s is just too old to be taken seriously.

    The fact that Apple keeps around 20% of market share shows how much Europeans value iOS and it's ecosystem because just on reasoning they should sell nothing.

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