Apple Registers New '.Technology', 'Applestore.berlin' Domain Names

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 20, 2014.

  1. MacRumors
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    MacRumors

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    The land rush on new generic top-level domains (gTLDs) continues this week, and Apple has once again staked its claim to some of new domains being made available to the public. The most relevant new gTLD for Apple is ".technology", and the company has moved to secure several variants related to its products:

    - apple.technology
    - ipad.technology
    - iphone.technology
    - mac.technology

    [​IMG]
    This week's group is the just the latest batch involving hundreds of new gTLDs going live. Other recent domains secured by Apple include those in the .guru and .camera and .photography families.

    As with the previously released gTLDs, Apple appears to have taken steps to block registration of other potential domains involving its trademarks, including some directly related to its business such as macbook.technology and other less related such as apple.construction.

    While many of the new gTLDs coming online focus on industries and professions, another group includes geographic themes, and Apple has also signaled its interest in protecting relevant domains in these families. In what appears to be Apple's first move into this area, the company has registered applestore.berlin, listing the address of the flagship Kurfürstendamm store opened last year on its registration.

    Article Link: Apple Registers New '.Technology', 'Applestore.berlin' Domain Names
     
  2. chirpie
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    chirpie

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    I suppose this is all about circumventing people who will throw any old crap up on a website just to take advantage of a domain name. Apple probably thinks that would cheapen their brand as well, having a few of those out there.

    Because otherwise, I can't see them ever actually wanting to use something that long in a URL.
     
  3. AEMV
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  4. doboy
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  5. heehee
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    heehee

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    Do the domains even work? I haven't actually seen one that works after a few years of this new domain registration.
     
  6. Apple blogger, Feb 20, 2014
    Last edited: Feb 20, 2014

    Apple blogger
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    Could anyone explain me what are these domains actually and what is their purpose? I haven't understood about them
     
  7. winston1236
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    They are how the company in charge of domain names makes millions of dollars introducing a product that was never needed.
     
  8. WildCowboy
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    WildCowboy

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    I believe .tech is in the works, but won't be made available for a while yet.
     
  9. ArtOfWarfare
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    ArtOfWarfare

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    When will .family be available? I'm quite interested in getting my last name .family, so that my whole family can have email addresses like

    first@last.family
     
  10. talmy
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    Who would want to type ".technology" or ".photography" as part of the domain name? ".com" is so much nicer!
     
  11. mainstreetmark
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    You'll have to settle for first@last.plumbing for now.
     
  12. joelisfar
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    Is it possible to access sites that use these new TLDs? Anyone know if there's any way?
     
  13. ArtOfWarfare
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    ArtOfWarfare

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    I'm settling for first@lastfam.com right now.
     
  14. Flash SWT
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    Flash SWT

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    They work just like any other domain name. The only difference for now is that you might have to manually type the http:// part depending on your web browser.

    Of course if the company who owns the domain hasn't actually pointed it to a working webserver yet it won't load, exactly like "traditional" TLDs.
     
  15. centauratlas
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    centauratlas

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    Exactly. These new names are all pretty much money grabs by the new registrars. I mean do you really want to type in "apple.photography"? Probably not, and "Applestore.berlin". Unless there is a new TLD for every city, will you try "Applestore.Miami", "Applestore.NewYork" and "Applestore.podunk" to check them all? Unlikely, they'll just bing it or google it or just go to apple.com.
     
  16. jonAppleSeed
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  17. merkava
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  18. talmy
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    :(
     

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  19. brinary001
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    God I hate the MR stories that have poor grammar. I shouldn't have to reread a sentence two or three times just to comprehend the message they're trying to convey.
     
  20. joelisfar
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    Yeah… I've tried this to no avail. Maybe I don't know of a real site that's actually using one.
     
  21. mrkramer
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    mrkramer

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    I don't really see many people wanting to use most of these new TLDs, I'm pretty sure they are mostly to make money by forcing companies to register domains they will never use to protect them from scammers using them to pretend to be the company. I'll be surprised if there are ever many of these sites that don't just redirect to a .com or .org site.
     

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