Apple Relaunches 'Shot on iPhone' Marketing Campaign for iPhone 6s

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 1, 2016.

  1. MacRumors
    Expand Collapse
    macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple yesterday relaunched its "Shot on iPhone" advertising campaign, showcasing a selection of impressive still photos taken using its iPhone 6s and iPhone 6s Plus handsets.

    According to TIME, the new ad campaign comprises 53 images from 41 amateur and professional photographers from around the world. Each photo shot on Apple's flagship phones is set to appear on billboards across 85 cities in 26 countries.

    [​IMG]
    Shot on the iPhone 6s Plus and processed with VSCOcam (Photo: Erin Brooks)

    The move follows last year's "Shot on iPhone 6" photography campaign, which featured a selection of filtered and unfiltered still images sourced from social media feeds. That campaign began with a gallery of photos on Apple's homepage, before rolling out across print media, transit station posters and billboards worldwide.

    While the 2015 ads featured a range of photographic subjects from landscapes to extreme close-ups, this year Apple has chosen to focus on portraits.

    One of the photographers featured in the latest campaign is Erin Brooks, whose portrait of her three-year-old daughter (above) shot on an iPhone 6s Plus was posted on Instagram and picked by Apple. Brooks told TIME:
    The iPhone marketing push comes just weeks after Apple reintroduced its global "Start Something New" campaign, which features an online gallery of creative work made by artists using Apple products and apps.

    Article Link: Apple Relaunches 'Shot on iPhone' Marketing Campaign for iPhone 6s
     
  2. DFierce
    Expand Collapse
    macrumors newbie

    DFierce

    Joined:
    Mar 3, 2011
    #2
    You can tell they're shot on a 6s from that ridiculous noise reduction. *roll eyes*
     
  3. ppcebay, Feb 1, 2016
    Last edited by a moderator: Feb 1, 2016

    ppcebay
    Expand Collapse
    macrumors 6502a

    Joined:
    Mar 18, 2006
    #3
    They should improve low light images, then they can show off how great their camera is...
     
  4. Michaelgtrusa
    Expand Collapse
    macrumors 603

    Michaelgtrusa

    Joined:
    Oct 13, 2008
    Location:
    Everywhere And Nowhere
  5. I7guy
    Expand Collapse
    macrumors G3

    I7guy

    Joined:
    Nov 30, 2013
    Location:
    What exit?/Saguaro Country
    #5
    I like the focus on the art of photography, rather than pixel peeping and test scores. Good move Apple.
     
  6. Rogifan
    Expand Collapse
    macrumors P6

    Rogifan

    Joined:
    Nov 14, 2011
    #6
    We need a Drawn on iPad Pro campaign. Give the Apple Pencil a little love. Besides I don't think the 6S camera is that much better than the 6.
     
  7. jamezr
    Expand Collapse
    macrumors G3

    jamezr

    Joined:
    Aug 7, 2011
    Location:
    US
    #7
    Yeah because the shots in the commercials couldn't be shot on any other phone?
     
  8. dec.
    Expand Collapse
    Suspended

    dec.

    Joined:
    Apr 15, 2012
    Location:
    Toronto
    #8
    I must have missed the part in the commercials where they claim that those pics can only be taken on the iPhone. :rolleyes:
     
  9. jamezr
    Expand Collapse
    macrumors G3

    jamezr

    Joined:
    Aug 7, 2011
    Location:
    US
    #9
    i know but they insinuate it...hence the shot on an iphone. What makes it different? I mean I take my 6s+ everywhere and use it to take shots. But what makes it different? The commercial make no mention of anything that makes the shots different. No specific features that could only be done while using an iphone.
     
  10. Rogifan
    Expand Collapse
    macrumors P6

    Rogifan

    Joined:
    Nov 14, 2011
    #10
    So no smartphone maker should advertise their camera because all smartphones have decent cameras?

    The point is they were taken with an iPhone, not something else. These weren't special photographs Apple commissioned, they're curated from social media. All Apple's campaign is saying is look at the amazing photos people have taken with their iPhone.
     
  11. jamezr
    Expand Collapse
    macrumors G3

    jamezr

    Joined:
    Aug 7, 2011
    Location:
    US
    #11
    Who said that? I sure didn't. I would rather them focus on the features that make using an iphone different.
     
  12. Yelmurc
    Expand Collapse
    macrumors regular

    Joined:
    Apr 16, 2008
    Location:
    Houston TX
    #12
    I've always liked this campaign, showing what your product can do is always smart. They should expand this for Art with the Apple pencil and iPad pro.
     
  13. bstpierre
    Expand Collapse
    macrumors 6502

    Joined:
    Mar 28, 2008
    #13
    I think what they are trying to show is that the iPhone is as good as any other camera. Not that it is better than any other smartphone. They are doing this by showing people's photos versus spouting off specifications.
     
  14. Rogifan
    Expand Collapse
    macrumors P6

    Rogifan

    Joined:
    Nov 14, 2011
    #14
    I think the campaign is quite simple. Lots of people take photographs with their smartphones and lots of people own iPhones...so show off some of these photos. Phil Schiller obviously believes iPhone camera is the best so in his mind that would be a difference.
     
  15. Chupa Chupa
    Expand Collapse
    macrumors G4

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #15
    So the "s" is 6s now means "so our ad creativity is sapped so lets just rehash a photography campaign from a year ago"?
     
  16. Cuban Missles
    Expand Collapse
    macrumors 68030

    Cuban Missles

    #16
    I thought the ad was basically saying - hey, you don't need a seperate point and shoot or an SLR to take great pics. The camera you already have in your pocket is great.

    Onther message I think it sends is - hey, instead of spending money on a camera, spend money on an iPhone and you get a great camera as a bonus.
     
  17. Rogifan
    Expand Collapse
    macrumors P6

    Rogifan

    Joined:
    Nov 14, 2011
    #17
    Why not if it was successful? That Mac vs PC ad campaign ran for more than one year.

    This too. Campaign seems pretty straight forward to me and if it was successful last year I'm not surprised Apple is bringing it back. Maybe it will be a staple of iPhone campaigns from now on.
     
  18. centauratlas, Feb 1, 2016
    Last edited: Feb 1, 2016

    centauratlas
    Expand Collapse
    macrumors 6502a

    centauratlas

    Joined:
    Jan 29, 2003
    Location:
    Florida
    #18
    "using its iPhone 6s and iPhone 6s handsets"

    Wow, so they used BOTH the "iPhone 6s and iPhone 6s handsets".

    Sounds like it came from the Department of Redundancy Department.

    :)
     
  19. maxsix
    Expand Collapse
    macrumors 68020

    maxsix

    Joined:
    Jun 28, 2015
    Location:
    Western Hemisphere
    #19
    Marketing Supremo

    Apple... what a company :eek:
     
  20. Pakaku
    Expand Collapse
    macrumors 65816

    Pakaku

    Joined:
    Aug 29, 2009
    #20
    Not until they can produce enough pencils for the rest of us.
     
  21. thermodynamic
    Expand Collapse
    macrumors 65816

    thermodynamic

    Joined:
    May 3, 2009
    Location:
    USA
    #21
    And a little too much unsharp masking (USM) and/or image resizing where noise is also going to be thrown out by default, they really should leaf the image alone (*snarf*) instead of misadvertising, or at least admit it's been enhanced...
    --- Post Merged, Feb 1, 2016 ---
    Well, it took them 4 or 5 tries to get the same repackaged product (iTools, .Mac, MobileMe, and iCloud) to take off - assuming it has by now, and by choice instead of forcing the issue down peoples' throats (with shrouding other save options or only allowing the one "choice")

    So repackaging the same vanity, egoist mugshot promotional will eventually take off too.
     
  22. Zirel
    Expand Collapse
    macrumors 65816

    Zirel

    Joined:
    Jul 24, 2015
    #22
    I love the campaign, I think the message is very simple: "we did our job, if your photos don't look like these, don't blame the camera, you suck and your life is boring".
     
  23. vooke
    Expand Collapse
    macrumors regular

    vooke

    Joined:
    Jul 14, 2014
    #23
    No phone manufacturer is going to tell you that their device or any of its features is not the 'best'. Isn't that commonsensical? 99% of a product hype is generated by the manufacturer, and the rest by deluded fanboys so please let Apple be!
     
  24. Chupa Chupa
    Expand Collapse
    macrumors G4

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #24
    Because for a company that is, and is viewed, as presenting the most brilliant marketing and advertising campaigns ever it looks lazy. Take Coke, another advertising and marketing standout. Do you see them regurgitating iconic marketing phrases such as "Coke is it," or "Have a Coke and a Smile," etc. No, they are constantly refreshing their ads and campaigns.

    It's not the length of the campaign, it's the regurgitating it once its been retired. That is what gives the impressing they are 6s-tuck on finding new angles to sell the model.
     
  25. ppcebay
    Expand Collapse
    macrumors 6502a

    Joined:
    Mar 18, 2006
    #25
    I too think this campaign is brilliand and like it, it has more to do with art than specs.
     

Share This Page