Our mobile touch lab saw nothing new in what Apple did. However, we were very happy that Apple brought a lot of stuff out into the public eye, because it greatly increased the worth of our own experience
LOL. It's not about what's possible in the lab, it's what you put in the end users hand. It's about the experience, hardware and user interface. The proverbial "whole being greater than sum of its parts". Clearly, it was a breakthrough product and most people were "blown away" with it. Obviously Blackberry, Microsoft and Google were unprepared for what Apple brought to the market.