Apple Releases Another New iPhone Ad: 'Family Man'

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 21, 2010.

  1. macrumors bot

    MacRumors

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    They frequently comes in threes, and after the release of two new iPhone ads earlier this week, it's no surprise that a third one has now been posted to Apple's iPhone ad gallery. The new commercial, entitled 'Family Man', shows how various members of a family can use the iPhone's apps for their individual needs. Highlighted apps include:

    - Photos (Built-in)
    - App Store (Built-in)
    - 20 Minute Meals - Jamie Oliver ($7.99)
    - Elmo's Monster Maker ($3.99)
    - Viper SmartStart (Free App, Requires Viper SmartStart Equipment)

    Article Link: Apple Releases Another New iPhone Ad: 'Family Man'
     
  2. macrumors regular

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    #2
    Another great commercial, shows off a good variety of apps!
     
  3. Administrator

    Doctor Q

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    #3
    Doesn't Apple want everyone in the house to have their own iPhone?
     
  4. macrumors member

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    Location:
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    #4
    Yeah they do, but I think they are targeting families that don't yet have one.

    In reality, once one family member gets one, they may multiply!

    Because the iPhone apps can be so addictive, the result may then be that the other family members all want one of their own.... :)
     
  5. macrumors newbie

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    #5
    I think its funny!

    I noticed that in EVERY iPhone ad the time is always 9:42.

    wonder what significance that time holds?
     
  6. macrumors 6502

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    #6
    Its not only that way in iPhone ads but in ALL ads from ALL Apple products.
    Here is possible explanation:
    Ar Apple it's all about reducing audible and visible noise, less is more. Using a different time in every spot would be more noise (clutter) than using the same time in every spot. Using the same time means it becomes essentially invisible (like an indicator that is always on or always of). And why is it exactly 9:24 AM? 9:24 AM is a very good time, during workdays your fully awake and working, very productively. During holydays or weekends you'r having a wonderful, nice breakfeast with your family or friends. That's why 9:42 is probably the perfect time of the day!
     
  7. macrumors member

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    #7
    All iPhone images may be 9:42, but all iPad images are at 9:41 !

    Basically, it is the estimated time when a product is launched approximately 40 mins into the launch presentation so that the time on the screenshots will match the watches of the audience. It was merely a guess by apple which has worked well and been carried forward in other products.

    The detailed unearthing of this phenomenon is here:

    http://mobile.globalthoughtz.com/index.php/what-is-apples-fascination-with-the-magic-time-of-9-42/
     
  8. macrumors 6502

    j3yq

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    #8
    I love these commercials, I dont ever get to use my Iphone in that seamless of a way.:(
     
  9. macrumors 6502

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    #9
    Of course the wife is supposed to cook
     
  10. macrumors 6502

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    #10
    Spot on!
    Nowadays in advertises women are placed everywhere minus at kitchen.

    Hey, but cooking is dignifying!
     
  11. macrumors 6502

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    #11
    And gives developers free publicity (which is Very important).
     
  12. macrumors regular

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    #12
    You know what's funny??? You can't even watch Apple's own ads on the iPhone... Now that's hilarious. :confused:
     
  13. macrumors regular

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    #13
    Good observation! Hmm... Maybe that's what time steve j was born??
     
  14. macrumors 6502a

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    #14
    I wish they'd advertise the Mac.
     
  15. macrumors member

    Robin Chung

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    #15
    I think doctoree is right.

    Apple wants to use 1 time because it distracts us less from the product. And 9.42 AM is a pretty good time for most people.
     
  16. macrumors newbie

    pjmoris

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    #16
    what's cookin


    that's nice observation! :)
     
  17. macrumors newbie

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    Apr 29, 2010
    #17
    I have and Iphone that I got for Christmas. Funny thing about the commercial is the are things that I didnt know it could do until after I had see the commercial.
     
  18. macrumors 68020

    Hankster

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    #18
    If the iPhone 4* comes out with video conferenecing it would make a lot of sense for families to all own the same smart phone. There are many advantages of having the same phone, especially if there are unique features only available between that device.
     
  19. macrumors 6502a

    zizo79

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    #19
    Jamie Oliver for $7.99 ..That is a little too much
     

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