Apple Releases New iPhone 4 Ad: 'Longer'

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 17, 2010.

  1. macrumors bot


    Apr 12, 2001

    Earlier this week, Apple released a new television commercial for the iPhone 4 entitled "Longer", highlighting the device's battery life.
    The commercial is also featured in Apple's iPhone 4 ad gallery.

    Apple released a similar feature-specific commercial last month focusing on the iPhone 4's high-resolution Retina display.

    Article Link: Apple Releases New iPhone 4 Ad: 'Longer'
  2. macrumors regular

    Dec 21, 2008
    From the beginning the guy is holding the iPhone 4 wrong
  3. macrumors G4


    Mar 24, 2006
    Is it really still the thinnest phone out there?

  4. macrumors 68030


    Apr 26, 2010
    Location: Location:
    they need to stop marketing the whole thin thing. most people don't care about that as much as the better OS, more ram, better camera etc
  5. macrumors 6502a


    Jun 23, 2005
    Actually, outside of gadget websites, most people do care. People buy the iphone because it's pretty, easy to put in a pocket/bag, works with stuff they have already bought. The average consumer won't give two hoots about the RAM, will judge the camera by its megapixels not it's quality and will probably believe that OSs that look the same are the same.
  6. macrumors 6502a


    Mar 28, 2007
    New York, NY
    Nope. In the marketplace, prestige will trump specs every time.
  7. macrumors regular

    Apr 8, 2010
    Chicago, IL
    Actually, the reason people don't want a particular phone that I have heard the most is because of the weight, shape, or size. To most people I know, existence of a camera, thin, light, small, no crashes/bugs, and a keyboard is all they ask for.

    They have no idea what RAM or a CPU is, let alone how it affects their phone.

    To be honest, they're not really doing much marketing on the thinness. They only mentioned it once in the entire ad. It's not like they've made an entire ad placing the iPhone 4 side by side other smart phones.
  8. macrumors newbie

    May 7, 2002
    Princeton, NJ
    FaceTime a verb

    So Apple is trying to make FaceTime a verb? Good luck with that.
  9. macrumors regular

    Jan 25, 2007
    Background music should have been that Daft Punk song "Bigger, stronger, faster, longer."
  10. macrumors member

    Aug 4, 2009
    worked for 'podcasting'
  11. macrumors 65816


    Nov 17, 2010
  12. macrumors 6502a


    Apr 30, 2008
    I'm pretty sure the focus of this is to challenge the Droids poor battery life.
  13. macrumors newbie

    Oct 29, 2010
    Has anyone ever wondered who's the 'hand' of the apple commercials? Or is it all fake?
  14. macrumors 68020

    Feb 22, 2006
    Especially the evo 4G which has got a surge in commercial advertising again all of the sudden
  15. macrumors 6502


    Apr 3, 2010
    Worked for Google.

    Google it.:D
  16. macrumors 604

    Mar 29, 2008
    Apparently the phone only worked at 9:41am, of course. :)
  17. macrumors 65816


    Jan 8, 2008
    Up north
    ... but I still have to charge mine every day.
  18. macrumors 6502a

    Xian Zhu Xuande

    Jul 30, 2008
    Effective advertisement. One of my favorite points about my iPhone 4. I can go two days now without charging, though instead, I charge every day while doing something like listening to music on my laptop. Best part about this is that my phone is only subjected to the charging it needs, rather than being left on the charger overnight as I've done with every previous iPhone.

    Well, every previous phone.
  19. macrumors member

    Jul 11, 2009
    My battery is TERRIBLE. I mean, T E R R I B L E. When i play games or anything the battery drains like a mofo. (Yes, i have edge on/or airplane, brightness down, push off, etc. etc)
  20. macrumors regular

    Mar 21, 2006
    The ad talks about the battery lasting longer, which a lot of people might equate to 'huge battery' which is why they also mention the thickness.

    I have to agree, the battery is pretty good on this thing. My old phone frequently needed a mid-day charge. The iphone 4 never dies when I'm awake, and charges while I sleep. With this routine, I never have to think or worry about the battery... could spend hours through the day in the car, listening to music and using TomTom (I don't have a car charger), or shooting pics at job sites, or gaming over lunch. Battery life is just not a concern at this point.
  21. macrumors 65816


    Apr 15, 2009
    Agreed...most the people that boast about the newest Android device, and how it's running the latest/greatest Snapdragon Proc, etc. is a techno-nut. The average Smartphone shopper is the one who is looking for an easy to use device, that can make calls, take some pics, text, and surf. The number of times I've been in various cell stores [AT&T, Sprint, etc.], most of the shoppers are looking at devices, and asking "How's the call quality?, Will this work here?". If it's a teen, or 20 something, especially women [sorry, not trying to be sexist], are saying "Oh, this is nice...I like how it looks", or "That one is too clunky or big, I want something small to toss in my purse". In fact, on one occasion I saw a younger couple looking at an EVO. The guy was excited, and told her she should get that one. She said, it's too big, and it looks like it'll break easy. She ended up with a Pink BB
  22. macrumors 68040


    Nov 26, 2003
    Although they haven't mentioned it specifically I feel they are definitely targeting a weakness in the competition.
  23. macrumors 6502a


    Mar 16, 2006
    better watch your back or i'm going to facetime you.
    I was facetiming the other day, and it was awesome.
    I got sick and facetimed all over the place.

    Nah, it doesn't work.
  24. macrumors 6502

    Sep 27, 2007
    Philly, PA
    Epic fail since the battery life on the iPhone 4 sux azz like every other iPhone model...
  25. macrumors 6502a


    Jun 10, 2008
    What is the office program being used on that iPhone? I thought iWork was only available on the iPad.

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