Apple Releases New iPhone 5c 'Plastic Perfected' Ad

Discussion in ' News Discussion' started by MacRumors, Sep 16, 2013.

  1. macrumors bot


    Apr 12, 2001

    Apple has launched a new ad for the iPhone 5c called "Plastic Perfected," focusing on the bright colors and the polycarbonate material of Apple's new iPhones. The ad, which features the catchy song "Rill Rill" from Sleigh Bells and no dialogue, depicts liquid in various colors morphing into the iPhone 5c.

    The ad is similar to earlier iPhone 5c marketing materials, including a video for the iPhone 5c that debuted during the company's September 10 iPhone event, which also had a heavy focus on the materials and construction of the phone.

    Apple's iPhone 5c became available for pre-orders last Friday, and as of today, several carrier-specific models of the device are still in stock, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25.

    The iPhone 5c can currently be pre-ordered from Apple's website and is priced at $99 for the 16GB version and $199 for the 32GB version with a two-year carrier contract. The device, along with the iPhone 5s, will be available in stores on Friday, September 20.

    Article Link: Apple Releases New iPhone 5c 'Plastic Perfected' Ad
  2. macrumors 603


    Oct 13, 2008
    Everywhere And Nowhere
  3. macrumors 6502

    Jul 28, 2011
  4. macrumors 65816

    Aug 1, 2010
  5. macrumors newbie

    Aug 29, 2013
    dude whatever, I still hear Jony Ive talking when I see this.
  6. macrumors 603

    Nov 25, 2009
    The irony here is that, at least indirectly, Apple is advertising Android and WP phones which, rightfully or not, are associated with plastic. People might think that if Apple is so high on plastic, then this is the right way to go.
  7. macrumors G3


    May 25, 2008
    Apple state
    Well know we know the "C" stands for colorful as described at the end. Didn't think the music was any good nor did it match the theme at all. Blah!
  8. macrumors 601


    Aug 9, 2002
    I kind of agree with you. For starters, I just don't like the feel of it. But also, it will probably be at least half way through the commercial before people even realize it is a commercial for a phone and/or Apple product. And lastly, the music seems too low-key to me. The iconic colorful iPod commercials always seemed to have really energetic music playing.
  9. macrumors member

    Oct 18, 2011

    This whole new "unapologetically" plastic philosophy, and the ad seem very meh to me. For once I feel for Samsung who were unnecessarily trolled "plastic" in the recent years when they actually did a very good job of it.

    Samsung 1 - Apple 0
  10. macrumors 68000


    Mar 7, 2012
    I don't know why, but the color seems "off" for me. somethings not right, can't put my finger on it though...

    but I like this color a lot:

  11. macrumors 603


    Nov 5, 2009
    I hope not, at the current price point is not a good way of setting prices for future iPhones so I hope it tanks.
  12. macrumors 6502


    Jan 10, 2007
  13. macrumors 6502

    Jan 21, 2008
    ah ah ah ah ah ah

    visually nice, could do without the ah ah ah
  14. macrumors 6502a

    Jun 9, 2013
    Are you kidding me?! I was about to say that, expecting nobody else to even think of something similar.
  15. macrumors 65816

    Jun 29, 2008
  16. macrumors 6502a

    Jun 9, 2013
  17. TimeSquareDesi, Sep 16, 2013
    Last edited: Sep 16, 2013

    macrumors regular


    Apr 25, 2013
    Vacaville, CA
  18. macrumors 6502a

    Mar 15, 2009
  19. macrumors newbie

    Sep 16, 2013

    Whoever the artist is and what they call this song, it's based on "Can You Get To That" by Funkadelic, on "Maggot Brain." So that's cool.

    I once had a life, or rather
    Life had me
    I was one among many
    Or at least I seemed to be
    Well, I read an old quotation in a book just yesterday
    Said "Gonna reap just what you sow,
    The debts you make you have to pay."
    Can you get to that?
    Can you get (I wanna know)
    I want to know if you can get to that (hey!) (get to that!)
    Can you get (can you get to that)(I wanna know)
    I want to know if you can get to that
    I recollect with a-mixed emotions
    All the good times we used to have
    But you were making preparations
    For the coming separation
    And you blew everything we had
    When you base your love on credit
    And your loving days are done
    Checks you signed with a-love and kisses
    Later come back signed "insufficient funds"
    Yeah, get to that!
    Can you get (I wanna know)
    I want to know if you can get to that (hey!) (get to that!)
    Can you get (can you get to that)(I wanna know)
    I want to know if you can get to that
    When you base your life on credit
    And your loving days are done
    Checks you signed with love and kisses
    Later come back signed "insufficient funds"
    Y'all get to that
    Can you get (I wanna know)
    I want to know if you can get to that (hey!) (get to that!)
    Can you get (can you get to that)(I wanna know)
    I want to know if you can get to that
  20. Narrator Jack, Sep 16, 2013
    Last edited: Aug 28, 2014

    macrumors member

    Narrator Jack

    May 14, 2013
  21. macrumors 68030

    Mar 4, 2011
    Before this thread gets too out of control.... think about this. It's sometimes not the material that people have an issue with.

    It's build quality.

    There are a lot of phones made out of plastic that have removable batteries. By nature, the battery door is usually a thin flimsy attachment. It may wiggle and squeak... and it could make the entire phone feel less than desirable in the hand. After all... it's two pieces.

    In contrast... a phone with a one-piece plastic shell over a strong metal chassis will feel much better in the hand. It feels like a solid mass.

    Both of those are "plastic phones" but their build quality is quite different.
  22. macrumors member

    Aug 24, 2003
    I cannot for the life of me understand why they won't do a "Hot pink" color... teenage girls would die for it and they would sell 50 million alone just because of that color!
  23. macrumors 603


    Jan 20, 2010
    When I think of plastic perfected, it's definitely not Nicki Minaj :p
  24. macrumors 68020

    Apr 2, 2008
    I like the music a lot. Definitely doesnt have that typical Apple feel though.
  25. macrumors 65816


    Sep 2, 2010
    New York

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