Apple Releases Three New iPhone Ads: 'Itchy', 'Office', and 'Student'

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 6, 2009.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]

    Apple today posted three new iPhone commercials to their ad gallery.

    - Itchy features three apps linked by the common theme of being used on a nature walk: Compass Go [App Store, $1.99], iBird Explorer Plus [App Store, $19.99], and How To Videos from Howcast.com [App Store, Free].

    - Office features three business-oriented apps promoted for their roles in sales transactions: Credit Card Terminal [App Store, $49.99], Print & Share [App Store, $6.99], and FedEx Mobile for iPhone [App Store, Free].

    - Student features three apps positioned to appeal to college students: Apartments [App Store, Free], SnapTell [App Store, Free], and Photogene [App Store, $2.99].

    Article Link: Apple Releases Three New iPhone Ads: 'Itchy', 'Office', and 'Student'
     
  2. macrumors 68040

    bruinsrme

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    Oct 26, 2008
    #2
    how and where does the shipping label print to?

    Photogene looks very cool
     
  3. macrumors member

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    Nov 6, 2008
    #3
    So now that there's an app to handle credit card transactions, how long before they ditch those piles of fail they use for checkouts at the Apple Stores?

    Although, they did say "small business"..
     
  4. macrumors regular

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    #4
    Somebody would really buy an app for more than $15.00 I for sure wouldn't.
     
  5. macrumors regular

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  6. macrumors regular

    Cubert

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  7. macrumors G3

    NT1440

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    #7
    Snaptell looks awesome!:eek:

    I love how many ideas are coming out of the appstore.
     
  8. macrumors 6502

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  9. macrumors 65816

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    #9
    Same here.
     
  10. Eso
    macrumors 68000

    Eso

    Joined:
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    #10
    Fail

    fail.PNG

    Way to promote a 2-star app!

    I don't get the SnapTell thing. If you can take a picture of the media to tell you what it is, can't you just... read the cover? Don't say it's faster either, because the lag between loading the app up, loading the camera, steadying the picture, sending over the web, and getting results isn't going to be that convienent.
     
  11. macrumors G3

    NT1440

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    #11
    .... It takes the pic, then gives you a list of who sells it and for cheapest.....


    WHOOOOOSH!
     
  12. macrumors 6502

    Mattjeff

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    Jun 2, 2008
    #12
    Thats how you do a commercial Microsoft.





    haha ;)
     
  13. Eso
    macrumors 68000

    Eso

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    Aug 14, 2008
    #13

    Safari -> Froogle...


    WHOOOOOOSH!
     
  14. macrumors G3

    NT1440

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    #14
    Much faster than a completely dedicated app right?........

    Right....
     
  15. macrumors 68000

    deannnnn

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    #15
    I saw "Student" on 24 tonight!
    Very appropriate, as I am a college student... shopping for an apartment for next year... and I had no idea about that app. Now that's good advertising ;)
     
  16. macrumors regular

    Constable Odo

    Joined:
    Mar 28, 2008
    #16
    There's an app for that? Nonsense! :mad: All iPhone owners will be soon throwing away their handsets just to get their hands on the amazing Palm Pre's keyboard and background processing, oh, and I forgot, the PalmOS emulator that can run 30,000 apps from the 1980's. Palm has an app for that. :D

    I like those iPhone ads. Just watching them gives goosebumps. Simple, low-key, high-impact just like the iPhone.
     
  17. macrumors 65816

    stagi

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    #17
    Those were pretty good and all had some apps I never knew about but looked pretty cool
     
  18. macrumors P6

    twoodcc

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  19. Eso
    macrumors 68000

    Eso

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    #19
    Judge for yourself:

    SnapTell - 9 listings (1 incorrect) in 38 seconds.

    Froogle - 57 listings in 40 seconds.
     
  20. macrumors regular

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    #20

    I'm in the same exact boat as you. Only I just watched it online.
     
  21. macrumors G3

    NT1440

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    #21
    Uh, check the link for your first video.

    I also think you are severly underestimating how much people like when things are simple. Your froogle video involved way more steps than the snaptell one does.

    And does froogle search by simply taking a picture?
     
  22. Eso
    macrumors 68000

    Eso

    Joined:
    Aug 14, 2008
    #22
    Fixed.

    Froogling is really as easy as... well, googling. I don't see any particular benefit taking a picture has; You'll spend just as much time waiting for the camera, uploading, and analyzing the image as you would typing out the product name.

    SnapTell:

    1. Load app
    2. Press camera button (you also may need to reply to "allow location" popup
    3. Take picture
    4. Use photo
    5. Pick local/online results
    6. View available products

    Froogle:

    1. Load Safari
    2. Navigate to Froogle
    3. Search product name
    4. Pick search result
    5. View available products

    The iPhone can already do what these kinds of apps do so easily, all they do is bloat the App store and make it harder to find apps that truly have unique functionality. Sure, it's cool it can analyze a product from a picture, but c'mon, do you really need that service to know what you are looking at?
     
  23. macrumors member

    AustinZ

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    Aug 6, 2008
    #23
    That credit card app is actually really cool, when you think about it- and it does what it does without third-party hardware. When 3.0 comes out with custom hardware support, there's really nothing standing in the way of these devices becoming ubiquitous pretty much everywhere.
     
  24. macrumors 68000

    Mr. Giver '94

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    London
    #24
    Look, as long as they don't feature some douche trying to buy a computer on the cheapo, I'm good with whatever advertising Apple decides to do.


    :D:D
     
  25. macrumors 68040

    MrSmith

    Joined:
    Nov 27, 2003
    #25
    Is there an app to make the batteries on our brand new iPhones last longer than a day between recharges? Other than Don'tUseThePhone?
     

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