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Apple Renews iTunes Pricing at 99 cents

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, May 1, 2006.

  1. macrumors bot

    MacRumors

    #1
    [​IMG]

    After months of negotiations, Apple announced on Monday that they had renewed contracts with the four largest record companies to sell songs through iTunes for 99 cents each.

    This represents a win for Apple as the record labels have been pushing for variable priced songs for some time now. In that model, newer songs would cost more than $.99 while older songs would cost less.

    Steve Jobs has reportedly insisted on keeping pricing constant for all songs at $.99. With iTunes now with 80% of the U.S. digital music marketshare, "the labels need Apple too much right now", according to one record executive.

    No comments were made in the article regarding the term of the contracts.
     
  2. macrumors 68030

    Platform

    #2
    Good, this is the way it should be ;)
     
  3. macrumors 6502a

    amateurmacfreak

    #3
    Awesome. :D

    Awesome. :D

    Awesome. :D

    New ads, this... Apple is making me happy. :D
     
  4. macrumors 6502

    #4
    Good to see newer songs won't cost more than .99 a piece. It seems like Apple's marketshare makes it possible for them to delegate whatever pricing scheme they deem fair.
     
  5. macrumors 6502a

    technocoy

    #5
    awesome...

    this is hilarious... steve wins again!!! I think it's so funny that everyone was saying they wouldn't renew and that if they did it would be with no contract....

    maybe they like that apple green more than they let on.
     
  6. macrumors 6502a

    shigzeo

    #6
    winning is not easy

    somehow for once i thought i would read something first... and be able to comment on it... rather, i just follow suite and say, yeah steve!
     
  7. macrumors 6502a

    Superdrive

    #7
    Far out...

    Glad to see the right things work out here. Had prices gone up, I would have been forced to find music elsewhere.
     
  8. macrumors 65816

    Ja Di ksw

    #8
    This is what a lot of us have been waiting to hear. Congrats to Apple! That could not have been an easy fight.

    I wonder how long it is for . . . .
     
  9. macrumors 6502a

    amateurmacfreak

    #9
    Yeah.... kinda agreed. Kinda sorta. :eek: :p
     
  10. macrumors 65816

    Felldownthewell

    #10
    whew. Now that that is out of the way we can all start complaining about how the songs aren't $0.50 each! :D
     
  11. macrumors 6502a

    #11
    THAT may be the source of any negative votes.:rolleyes: :cool: :p
     
  12. Demi-God (Moderator emeritus)

    EricNau

    #12
    Glad to hear that Apple won and got to keep the songs at $.99.
     
  13. macrumors 6502a

    Superdrive

    #13
    If prices went up I would be forced to get my music from other sources....CDs :p

    Seriously, I'm glad to see the record companies did the right thing.
     
  14. macrumors P6

    ~Shard~

    #14
    Great news - way to stick by your guns Apple and refuse to budge. I like it. :cool:
     
  15. macrumors 6502a

    kasei

    #15
    Damn...now I have to use self control to regulate my shopping on iTunes. On a serious note that is great....
     
  16. Administrator

    Doctor Q

    Staff Member

    #16
    Actually, I want more complicated pricing. Namely, I want to be able to upgrade from a few tracks on an album to the entire album for the difference in price. That way, I can buy songs I already know and like and, when I find that the group's music has grown on me, I can "upgrade" to the album. I'd spend more if Apple allowed this. They don't have to make the interface look much different to do this. They can simply have the album prices change when you already purchased tracks from that album.
     
  17. Moderator emeritus

    devilot

    #17
    Ooooooh. I so wish they would implement this!!! Have you written them yet? You should! :D
    Especially because I'm too lazy to. :o
     
  18. macrumors P6

    ~Shard~

    #18
    I really like this idea - you should work for Apple! :D ;)
     
  19. macrumors 6502a

    Chef Medeski

    #19
    HINT HINT!!!

    This is great news not because of the stupid pricing thing. But because renewed deals. Apple had been trying to make deals with media companies over video content, which of course nearly all due music as well. I'm sure it not just an audio thing, but actually a full blow agreement over music and video. I'm almost assured of this. Just wait for a contract or agreement to pop up in the next couple weeks.

    Hopefully they can now release the video ipod and reduce the price of my ipod.
     
  20. macrumors P6

    twoodcc

    #20
    great news. keep it up Apple :)
     
  21. macrumors member

    #21
    yay! This really shows that Apple is becoming a force to be reconned with. Not even big evil record labels can push Apple around.:cool:
     
  22. macrumors 6502a

    Lollypop

    #22
    I think this is great!! 99c seems such a nice price even if its just a sweet marketing number. Now apple can expand the store to more countries and add more videos as well! :D
     
  23. macrumors G5

    nagromme

    #23
    Even if the agreements are short-term, it's better than labels bailing out, which some were afraid of.

    Fixed single pricing = simplicity = one of iTunes big attractions.
     
  24. (L)
    macrumors 6502

    #24
    Yay, they decided to keep the one-size fits all system. I think they'd actually lose money otherwise, but this probably feels good for consumers too.
     
  25. macrumors regular

    #25
    That is great news....for the US. Why do we in Britain still have to pay £.79 which comes out at $1.44????
     

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