Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 30, 2014.

  1. macrumors bot

    MacRumors

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    In the latest of a string a reports regarding Apple's plans for its upcoming wearable device, Re/code reports company executives have "discussed" a rough price of $400 for the device. That is merely a range, however, with cheaper models perhaps also in the works.
    The report indicates that it is unclear whether Apple will have the pricing issue settled in time for its September 9 media event where it will reportedly show off the device, popularly referred to as the iWatch. If not, the company would remain silent on pricing for the time being and announce it a later date closer to launch, which may not occur until early next year.

    Rumors regarding the wearable device have been inconsistent over time, making it unclear where on the spectrum of health and fitness band to true smart watch it will fall. Apple may, however, have altered its announcement schedule in order to better position the device as an iPhone accessory rather than as a standalone product.

    (Image: iWatch concept from ifyoucouldseethefuture.com)

    Article Link: Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device
     
  2. macrumors 6502a

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    #2
    If true, this is a no buy for me.
     
  3. macrumors 6502a

    Dekema2

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    Location:
    WNY
    #3
    Some of these renderings are pretty hideous. I wouldn't pay $400 for half of them.
     
  4. macrumors 6502a

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    #4
    For 400 dollars this thing better rocks
     
  5. macrumors 6502a

    CrazyForApple

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    Buffalo, NY
    #5
    That's too expensive, there is no way.
     
  6. macrumors 68020

    gmanist1000

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    Sep 22, 2009
    #6
    $199 sounds good
     
  7. troop231, Aug 30, 2014
    Last edited: Aug 30, 2014

    macrumors 603

    troop231

    Joined:
    Jan 20, 2010
    #7
    Most hideous mockup yet lol. It would sell extremely well at $99 - $149, not $400 :) Edit: If it's nothing more than a glorified fitbit. If it's a fashion/jewelry piece then $400 is more reasonable.
     
  8. macrumors member

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    Aug 25, 2014
    #8
    Too high for an accessory with a short shelf life.
     
  9. SMIDG3T, Aug 30, 2014
    Last edited: Aug 30, 2014

    macrumors 68020

    SMIDG3T

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    #9
    If it can take calls, messages and emails from the iPhone, that's fine with me.

    If it just collects data and is used to track how many steps you take in one day for example, no way.

    Still, I can't wait to see what it looks like and what features it has when Apple unveil it.
     
  10. macrumors newbie

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    Aug 28, 2014
    #10
    $400 is too much, $199, it will sell like hotcakes.
     
  11. macrumors 6502

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    Canada
    #11
    People are going to get robbed on the street for this.

    Apple insurance anyone?
     
  12. macrumors regular

    DarkCole

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    Jul 21, 2013
    #12
    At that price I would only buy an iPhone.
     
  13. macrumors member

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    Sep 23, 2009
    #13
    Doable if the high price is $199. To be an accessory to the iPhone it has to be economical at least.
     
  14. macrumors 65816

    JaySoul

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    Jan 30, 2008
    #14
    And for that reason, I'm out...

    (If true)
     
  15. macrumors newbie

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    Aug 30, 2014
    #15
    Given an earlier rumor suggesting there would be some expectation lowering by branding the device as an accessory for the iPhone $400 seems way too expensive.

    Now that said if it truly does include many of the rumored health scanning features the $400 begins to seem more reasonable.
     
  16. macrumors 6502a

    cobbyco

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    UK
    #16
    So for that much, a watch or an iPad mini...

    I think I know which I'd rather buy.
     
  17. macrumors newbie

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    Jul 2, 2012
    #17
    The high end Pebble goes for about $250. That seems to be the upper limit for current generation smart watches.
    Considering that the iPad mini that is already overprice goes for an asking price of $ 399.9999; with a higher bill of materials; a price of $ 400 might only seem reasonable in Silicon Valley or NYC

     
  18. macrumors 6502a

    iGuardian

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    Aug 26, 2008
    #18
    So in countries with carrier subsidies, you could buy two iPhone 6's for the price of a single iWatch?

    At $400, count me out.
     
  19. macrumors 6502

    SpasticPat

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    #19
    I would hope it's like an extension to the iPhone. My wishes:

    • Takes calls/text messages
    • Facetime
    • Email
    • Open to other apps being developed
    • MP3 Player

    Not much I know, but just a few things I'd hope that it can do for that price. And these don't include things like health monitoring etc.
     
  20. macrumors 6502

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    Canada
    #20
    Well they did say the iPad would be north of $1000 so here's hoping.
     
  21. macrumors 68030

    iPhil

    #21
    Either way the iWatch is no sale for me - I got a watch build-in to the phone ... its been like over 6 years now .. that i haven't worn a "watch" on my wrist. I have my phone on me .. :rolleyes:
     
  22. macrumors newbie

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    Aug 28, 2014
    #22
    They've got to be off their rocker if they think folks will wanna' pay that price. They should make it come included with the iPhone 6. :)
     
  23. macrumors G3

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    May 10, 2004
    #23
    Let's see... for $500 you can buy an automatic Swiss made watch that is not Swatch (brand).
     
  24. macrumors regular

    Joined:
    Mar 5, 2009
    #24
    Hoity-Toity Market

    If it comes in at $400 it's obvious Apple is targeting the "upper crust" to make this thing fly.:eek:

    I also say $199 is a good price point and this wearable will fly off the shelves. Tell us it ain't so, Apple. :apple:
     
  25. macrumors 6502

    512ke

    Joined:
    Sep 10, 2003
    #25
    Only $400? Darn. Can you pay more if you want to?
     

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