Apple Retail Store Logos Gain Green Leaves in Honor of Earth Day

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 21, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    In celebration of Earth Day, which takes place on April 22, Apple has started updating the logos of some of its retail stores with green leaf accents, a departure from the standard white logo.

    For example, Apple's massive Nanjing East retail store in Shanghai has been updated with the green Earth Day logo, as it is just after 8AM on April 22 in China.

    [​IMG]
    Image courtesy of Instagram user znnina​
    As noted last week by 9to5Mac, Apple is planning to celebrate Earth Day at multiple retail locations around the world, changing its logo and encouraging employees to wear special green shirts. The company is also planning to hold a special event at its headquarters in Cupertino, California.

    Earlier today, Apple launched its "Better" environmental campaign, highlighting its efforts to lower its carbon footprint. Included in the campaign was a video detailing the construction of Apple Campus 2, which will be powered by 100 percent renewable energy sources.

    (Thanks, Nina!)

    Article Link: Apple Retail Store Logos Gain Green Leaves in Honor of Earth Day
     
  2. macrumors newbie

    xFerrr

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  3. macrumors 65816

    luckydcxx

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    #3
    i like this logo ... i think they should keep it like this all year long
     
  4. macrumors 65816

    DisMyMac

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    #4
    They'll make the leaf green, but they won't colour the apple red. Why?
     
  5. macrumors 6502a

    millertime021

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    #5
    I wonder what the environmental impact was to make the green covers used for this?

    Just playing devils advocate.
    My Jeep gets 5mpg, so clearly I'm not an environmentalist type.

    EDIT: It does look good though.
     
  6. macrumors 68030

    needfx

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    #6
    how many departments collaborated on which green to implement..?
     
  7. macrumors regular

    DarkCole

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  8. macrumors 601

    goobot

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    #8
    They defiantly need to make the green darker.
     
  9. macrumors member

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    #9
    Hmm... wouldn't it be something if tomorrow (a tuesday) Apple introduced an updated Mac mini. An update to their most energy efficient desktop? Would be nice to coincide with Earth day.
     
  10. macrumors 68000

    Goftrey

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  11. macrumors regular

    justinthesommer

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    #11
    Like it! Hope they do something like this at my retail store tomorrow.
     
  12. macrumors 68020

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  13. macrumors 65816

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    #13
    Not to mention the manufacturing impact of a wear-once special shirt for thousands of employees.
     
  14. macrumors 6502a

    yeah

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    #14
    Free green iPhone 5Cs on Earth Day! :D

    I can only dream. :(
     
  15. macrumors regular

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    #15
    Brought to you by ChinaCoal, making air quality in Chinese cities better every day.
     
  16. macrumors 68020

    aPple nErd

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    #16
    next comes a green stripe… then yellow…. then orange… ;)
     
  17. macrumors regular

    justinthesommer

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    #17
    They'll do that in 2016 for the 40th anniversary
     
  18. macrumors 68000

    richwoodrocket

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    #18

    Your profile pic made it really to get what you are talking about.
     
  19. macrumors 6502a

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    #19
    :) I agree but it's so obvious that the environmentalist movement is all about intent and nothing about actually doing anything for the environment. All of their current "green" technologies are worse for their environment than the non-"green" predecessors.

    Should we drill in America with better technology, cleaner regulations, etc

    or

    Should we buy oil from the middle east with very little clean initiatives, then put it on 30 year old tankers and bring it across the oceans to American, then unload it.

    Which is better for the environment? But again, its about "intent" and not really doing anything for the environment :)


    Just my opinion on the OBVIOUS. No need to spam the hate :)
     
  20. macrumors newbie

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    #20
    Oh yeah, because completely renewable energy powered data centers are worse for our environment than ones powered by coal. And building the largest private solar plant isn't really doing anything either.
     
  21. macrumors 6502a

    fullauto

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  22. macrumors 65816

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    #22
    Looks like some of those grocery store logos. They should sue Apple.
     
  23. macrumors demi-god

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    #23
    I haven't worked for Apple retail for several years, but still use the shirts around the house and yard. "Wear once at work" doesn't mean these shirts are "wear once only and then destroy", IMO. :)
     
  24. macrumors G4

    Chupa Chupa

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    #24
    Wouldn't it be more in the spirit of Earth Day to turn off the logos worldwide rather than color them green? Turning it green just seems like pandering & feel-goodism w/o sacrifice.
     
  25. macrumors 65816

    Four oF NINE

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    #25
    What work? You think they're not using the Phillips Hue system for lighting?

    There's an app for that
     

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