Apple Retail Stores to Feature 'Touch ID' Demo App as Part of iPhone 5s Sales Push

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 16, 2013.

  1. macrumors bot

    MacRumors

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    #1
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    According to an internal first look guide for use by Apple Retail Store employees (via 9to5Mac), the company is planning to implement a Touch ID demo app within iPhone 5s demo units that will show customers the process of registering a fingerprint for on the device.

    Specifically, the app will allow in-store customers to register a single fingerprint on the demo unit, compared to the five fingerprints that the actual device allows, and show that it has been recognized through the Home button. The demo will then ask the user to place a different finger on the sensor, showing how Touch ID can reject unrecognized fingerprints for security purposes.

    Last week, an Apple spokesman shared additional details about Touch ID amid security concerns, noting that no images of fingerprints are stored on the device. The demoing of Touch ID on the iPhone 5s in Apple retail stores is part of the overall sales push of the iPhone 5s to customers, with the internal first look guide also suggesting quick demos of the 8 megapixel camera to customers along with the new features of iOS 7. The guide also suggests "key messages" that Apple Retail Store employees should relay to customers, which involve speaking about the 64-bit A7 processor, M7 coprocessor, longer battery life, and numerous other features along with promoting the Touch ID fingerprint sensor.

    Apple is set to begin selling the new iPhone 5s and low-cost iPhone 5c in-store this Friday, September 20. The company began taking pre-orders for the iPhone 5c in ten countries on September 13 with launch-day supplies generally holding up well. Online orders for the iPhone 5s are set to begin in the U.S. at 12:01 AM Pacific Time on the same day as in-store availability, with other countries seeing similar early-morning debuts local time.

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    Article Link: Apple Retail Stores to Feature 'Touch ID' Demo App as Part of iPhone 5s Sales Push
     
  2. musika, Sep 16, 2013
    Last edited: Sep 16, 2013

    macrumors 65816

    musika

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    #2
    It'll be interesting to see how they demo this to people. Even if they have special demo software written, will employees really walk customers through the demo? I wonder how they'll nudge potential customers into playing with the new feature.
     
  3. macrumors 603

    Michaelgtrusa

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    #3
    They will have long lines.
     
  4. macrumors 603

    troop231

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    #4
    Waiting for Adam Savage to fool the sensor :)
     
  5. macrumors 601

    sammich

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    #5
    In before: 'the NSA is behind this'.
     
  6. macrumors 68020

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    #6
    At the end of the year, the NASA will say they have collected 900+ million fingerprints and photos globally thanks to the support of Apple and the touch ID and front facetime camera.
     
  7. macrumors regular

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    #7
    Then join Darren Hayes and sing "I will travel to the moon and back , if you'd be , if you'd be my babyyyy"
     
  8. macrumors 6502

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    #8
    Long, swirly lines.
     
  9. macrumors 68020

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    #9
    you wouldn't want to hear me sing
     
  10. macrumors 6502a

    Klae17

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    #10
    Wait, isn't the article about a special program (the app) showing people about the fingerprint scanner?
     
  11. macrumors 6502

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    #11
    Really?? NASA now? I thought they were more into super novas!
     
  12. macrumors 6502a

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    #12
    They should add this tech to mice and trackpads aswell as a way to log in/store passwords on osx
     
  13. macrumors regular

    polterbyte

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    #13
    I work with biometrics, and I can safely say it doesn't take the Mythbusters to do it.

    In fact, I would bet lots of money that it won't even take a week for someone to publish a YouTube video showing how TouchID can be beaten by fake fingers.

    And before someone asks, yes, I have beaten capacitive (as well as optical) fingerprint readers before.
     
  14. macrumors 65816

    musika

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    #14
    Yep. I'm just wondering how they'll convince people to stick around to see how it works.

    The article shows how a retail employee should walk the customer through the use of the sensor, but in the many times that I've been in an Apple Store, I've rarely ever had an employee walk up to me to see if I needed anything.
     
  15. macrumors 68020

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    #15
    How much money you got? This could be my retirement plan...
     
  16. macrumors 68000

    NightFox

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    #16
    All of your fingerprints are belong to us

    :cool::apple::cool:
     
  17. macrumors regular

    Shade12

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    #17
    Useless feature for real #
     
  18. macrumors 68030

    mdelvecchio

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    #18
    odd, in the store in my area they always ask me if i need anything.

    ----------

    only if you dont have fingers.

    me, i inputting an easily spied on PIN, or a time-consuming passcode, and a lengthy mixed-case Apple ID is an annoying process. anything that simplifies things for me adds value.
     
  19. macrumors 68020

    jayducharme

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    #19
    So how does it compare to cracking a regular passcode on an iPhone? I think the idea behind the fingerprint sensor is not to make it uncrackable, but to simply make it easier for more people to lock/unlock their iPhones (seeing as how about 1/2 of iPhone users currently don't use a passcode).
     
  20. macrumors 68020

    guzhogi

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    #20
    I have a somewhat long, mixed case password on my iPad. Would save quite a bit of time for me. Just wish it and my laptop had a fingerprint sensor.

    After the initial launch and long lines, I might go try it out. I'm an IT guy and I want to know how to do it before someone asks me about it.
     
  21. macrumors 6502

    bchery21

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    #21
    Cool - I was wondering how this feature would be practiced in the Apple stores...
     
  22. macrumors G3

    charlituna

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    #22
    Yep. They have to do it this way or they would be restoring the phone several times a day cause someone would lock them out either by accident or for a laugh.

    Same reason you can turn on restrictions etc on the demo phones.
     
  23. macrumors regular

    polterbyte

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    #23
    It's definitely better than having no password, but I would venture it's not much more difficult (if more difficult at all) than cracking a 4 digit password. Of course I say this without having actually seen the device, so yes, it could be much more difficult, provided Apple has developed additional security measures not available to current capacitive readers.

    Soon enough we'll find out, of course.

    Oh, and I totally agree with you about making it easier for people to lock/unlock their phones.
     
  24. macrumors newbie

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    #24
    I believe you are right with your analogy, seems some people are way over thinking the purpose for this sensor. For those that don't use a passcode (for what ever reason), it brings a fast and easy way to secure their phones (without having to enter a 4 digit number) from the average everyday person if they should leave or forget their device, not make the phone impossible to get into.
     
  25. macrumors demi-god

    kdarling

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    #25
    I think we'll eventually see a rash of news stories about spouses / mistresses / siblings / roommates / spies unlocking someone's iPhone by using the owner's finger while they are sleeping.

    Not to mention it'll almost certainly get used in TV detective shows... as well as on SNL.
     

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